Justin Renard

Justin Renard – Marketer

Savvy book marketer with 15 years publishing, bookseller and Kindle experience. Lead over 10 bestselling campaigns across 50+ books.

Overview

Hello from Brooklyn.After twelve years in magazine, book and digital content marketing, publishing and online retail with the likes of Kaufmann Mercantile, Amazon Publishing, Amazon.com, Penguin Books, Maisonneuve Magazine and more, I now work with select clients to shepherd their projects through the publishing process from ideation to execution.I have a deep understanding of the publishing industry and how to successfully launch a book. I'm familiar with the nuances of marketing children's books, literary fiction, biography, memoir, business, food, genre and lifestyle. Some of the books I've had the pleasure to work on can be found below, or in full on my website.I'd be thrilled to help you with your book.
Services
Non-Fiction
Biographies & Memoirs Cooking, Food, Wine, & Spirits
Fiction
Literary Fiction Middle Grade Women's Fiction Young Adult
Works with
Shopify Squarespace
Awards
  • 2013 Promo Award

Work experience

Amazon Advertising

Jan, 2018 — Feb, 2019 (about 1 year)

Pronoun, Macmillan

Nov, 2016 — Dec, 2017 (about 1 year)

Kaufmann Mercantile

Aug, 2014 — Dec, 2015 (over 1 year)
Marketing and business operations lead for growing e-commerce start-up.

Amazon.com, Amazon Publishing

Jul, 2012 — Aug, 2014 (about 2 years)
Marketing lead for the literary imprint, Little A, biography + memoir books, as well as the Kindle literary journal, Day One and short story imprint, StoryFront. I led the development, execution of customer acquisition strategy for content marketing programs including social channels and community engagement efforts.

Justin Renard Strategy

Dec, 2010 — Present
I'm a marketing consultant specialising in online retail strategy and book publishing. I make things, tell stories and grow businesses.

Amazon.com

Aug, 2008 — Jun, 2012 (almost 4 years)
Agent and Author Relations/Kindle Content Development to increase selection on the Kindle Store. Meeting regularly with all top US and UK agents, authors, independent publishers and content licensers, I lead the development of in-house tools, negotiated offers and planned joint-ventures to support such teams as Kindle Content, Kindle Direct Publishing, CreateSpace and Amazon Publishing.

Penguin

Apr, 2006 — Jun, 2007 (about 1 year)
Marketing campaign planner and project lead for key branded children’s and teen properties including Puffin Imprint programs.

Maisonneuve Magazine

May, 2002 — May, 2005 (about 3 years)

Projects

Young Bond Rough Guide to London

Produced a tie-in promotional travel guide based on the fictional 1930s London experience of Ian Fleming's James Bond to promote the new middle-grade Young Bond: Double or Die release. This was UK publication inserted into 500K newspapers the week of the book's publication.

Diabetic Devil Packaging + Editorial Development

Provided packaging guidance to professionalize self-published memoir, inclusive of book title, cover design, description, metadata, and full editorial development of the book, as well as a marketing guide for budget sensitive self-published author to execute independently.

Kaufmann Mercantile Guide Book Trailer + Promo Video

I produced and directed the promotional trailer and video for the bestselling Kaufmann Mercantile Guide with Princeton Architectural Press.

College Unbound Infographic

I wrote and creative directed the production of this graphic based on the book contents. As part of the launch it was used as a PR asset and was showed/mentioned on live TV Morning News, helping the anchors summarize the surprising facts learned in the book by Jeffrey J Salingo.

My Mother Was Nuts Promo Video

Developed, produced and launched a promotional video for Penny Marshall's Memoir with the help of Fred Armisen.

Portfolio

The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures

Redgrave, Alexandra

Coming Clean: A Memoir

Kimberly Rae Miller

Kimberly Rae Miller is an immaculately put-together woman with a great career, a loving boyfriend, and a beautifully tidy apartment in Brooklyn. You would never guess that behind the closed doors of her family’s idyllic Long Island house hid teetering stacks o... read more
The Power of Negative Thinking: An Unconventional Approach to Achieving Positive Results

Bob Knight

Norman Vincent Peale’s The Power of Positive Thinking, a classic bestseller, has inspired an optimistic perspective for millions of Americans. Now, in an inspirational and entertaining rebuttal, the legendary basketball coach Bob Knight explains why “negative ... read more
The Rise of Superman: Decoding the Science of Ultimate Human Performance

Steven Kotler

Wall Street Journal BestsellerIn this groundbreaking book, New York Times–bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure ... read more
College (Un)bound: The Future of Higher Education and What It Means for Students

Jeffrey J. Selingo

What is the value of a college degree?The four-year college experience is as American as apple pie. So is the belief that higher education offers a ticket to a better life. But with student-loan debt surpassing the $1 trillion mark and unemployment of college ... read more
The Preppy Cookbook: Classic Recipes for the Modern Prep

Christine E. Nunn

Are you planning the menu for your local junior league’s next luncheon? Wondering what cocktail to sip on while spectating at Wimbledon? Searching for the perfect casserole that tastes just the way Mummy used to make it? With answers to all these questions and... read more
Too Good to Be True: A Memoir

Benjamin Anastas

When he was three, in the early 1970s, Benjamin Anastas found himself in his mother’s fringe-therapy group in Massachusetts, a sign around his neck: Too Good to Be True. The phrase haunted him through his life, even as he found the literary acclaim he sought a... read more
American Spirit: A Novel

Dan Kennedy

When Matthew, a forty-something media executive, finds his job, health, and marriage crumbling, he goes native: Lives in his car. Dips his toe in drug-running. Contemplates song lyrics. Takes a really good pottery class. Before long he’s on a stumbling, agoniz... read more
Hillbilly Heart

Billy Ray Cyrus

Billy Ray Cyrus is an award-winning country music legend whose “Achy Breaky Heart” propelled his debut album, “Some Gave All,” to the top of the charts for a record-breaking seventeen weeks. He’s also father of Miley Cyrus, one of Hollywood’s most successful y... read more
My Mother Was Nuts

Penny Marshall

At the age of twenty-six, Penny Marshall was a divorced mother of one living in the Bronx. One year later she starred in a Head & Shoulders commercial (she was the one with the dandruff) with Farah Fawcett. So began the unlikely career of one of Hollywood’s mo... read more
Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects

Mark Frauenfelder

As the editor in chief of MAKE magazine, Mark Frauenfelder has spent years combing through DIY books, but he’s never been able to find one with geeky projects he can share with his two daughters. Maker Dad is the first DIY book to use cutting-edge (and afforda... read more
Actors Anonymous

James Franco

The actors in James Franco’s brilliant debut novel include a McDonald’s drive-thru operator who spends his shift trying on accents; an ex-child star recalling a massive beachside bacchanal; hospital volunteers and Midwestern transplants; a vampire flick starle... read more
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life

Timothy Ferriss

“If you crossed Jason Bourne with Julia Child, you’d end up with Tim Ferriss.” – Marco Canora, Chef-Partner of Hearth & Terroir “Wildly inventive.. [a] rangy, obsessive immersion in food and its many wonders. [T]he tools needed to learn to cook well can be dep... read more
The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures

A trusty companion for the slow and thoughtful home and the inner utilitarian in us all, The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster and Master Other Simple Pleasures allows you to experience the singular satisfaction of doing it yourself... read more
Percy Jackson and the Sea of Monsters

Rick Riordan

This Book is Brand new international softcover edition delivered within 7-12 working days via UPS/USPS/DHL and FEDEX.(FOR SALE ONLY U.S. & U.K.)
Young Bond Double Or Die

Charlie Higson

Kidnap. Violence. Explosions. Murder. No ordinary weekend. But then, James Bond is no ordinary boy . . . In a North London cemetery a professor is kidnapped at gunpoint. A suspicious letter crammed with cryptic clues arrives at Eton. To decipher the deadly mys... read more

Justin has 1 review

Professionalism

Quality

Value

Responsiveness

Richard B.

Richard B.

Oct, 2016

Working with Justin Renard on my book "Peter Thiel: Players. Companies, Life" was a straightforward experience and he did what I paid him for.

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