Overview
After twelve years in magazine, book and digital content marketing, publishing and online retail with the likes of Kaufmann Mercantile, Amazon Publishing, Amazon.com, Penguin Books, Maisonneuve Magazine and more, I now work with select clients to shepherd their projects through the publishing process from ideation to execution.
I have a deep understanding of the publishing industry and how to successfully launch a book. I'm familiar with the nuances of marketing children's books, literary fiction, biography, memoir, business, food, genre and lifestyle. Some of the books I've had the pleasure to work on can be found below, or in full on my website.
I'd be thrilled to help you with your book.
Services
Non-Fiction
Fiction
Works with
Awards
- 2013 Promo Award
Work experience
Amazon Advertising
Pronoun, Macmillan
Kaufmann Mercantile
Marketing and business operations lead for growing e-commerce start-up.
Amazon.com, Amazon Publishing
Marketing lead for the literary imprint, Little A, biography + memoir books, as well as the Kindle literary journal, Day One and short story imprint, StoryFront. I led the development, execution of customer acquisition strategy for content marketing programs including social channels and community engagement efforts.
Justin Renard Strategy
I'm a marketing consultant specialising in online retail strategy and book publishing. I make things, tell stories and grow businesses.
Amazon.com
Agent and Author Relations/Kindle Content Development to increase selection on the Kindle Store. Meeting regularly with all top US and UK agents, authors, independent publishers and content licensers, I lead the development of in-house tools, negotiated offers and planned joint-ventures to support such teams as Kindle Content, Kindle Direct Publishing, CreateSpace and Amazon Publishing.
Penguin
Marketing campaign planner and project lead for key branded children’s and teen properties including Puffin Imprint programs.
Maisonneuve Magazine
Projects
Young Bond Rough Guide to London
Produced a tie-in promotional travel guide based on the fictional 1930s London experience of Ian Fleming's James Bond to promote the new middle-grade Young Bond: Double or Die release. This was UK publication inserted into 500K newspapers the week of the book's publication.
Diabetic Devil Packaging + Editorial Development
Provided packaging guidance to professionalize self-published memoir, inclusive of book title, cover design, description, metadata, and full editorial development of the book, as well as a marketing guide for budget sensitive self-published author to execute independently.
Kaufmann Mercantile Guide Book Trailer + Promo Video
I produced and directed the promotional trailer and video for the bestselling Kaufmann Mercantile Guide with Princeton Architectural Press.
College Unbound Infographic
I wrote and creative directed the production of this graphic based on the book contents. As part of the launch it was used as a PR asset and was showed/mentioned on live TV Morning News, helping the anchors summarize the surprising facts learned in the book by Jeffrey J Salingo.
Portfolio
Justin has 1 review
Professionalism
Quality
Value
Responsiveness
Richard B.
Oct, 2016