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Justin Renard

Justin Renard - Marketer

Brooklyn, NY, United States

Savvy book marketer with 12 years publishing, bookseller and Kindle experience. Lead over 10 bestselling campaigns across 50+ books.

Overview

Reviews (1)

Hello from Brooklyn.

After twelve years in magazine, book and digital content marketing, publishing and online retail with the likes of Kaufmann Mercantile, Amazon Publishing, Amazon.com, Penguin Books, Maisonneuve Magazine and more, I now work with select clients to shepherd their projects through the publishing process from ideation to execution.

I have a deep understanding of the publishing industry and how to successfully launch a book. I'm familiar with the nuances of marketing children's books, literary fiction, biography, memoir, business, food, genre and lifestyle. Some of the books I've had the pleasure to work on can be found below, or in full on my website justinrenard.com.

I'd be thrilled to help you with your book.

Services
Fiction
Children's - Middle Grade Comics & Graphic Novels Literature Women's Fiction Young Adult & Teen
Non-Fiction
Arts & Architecture & Photography Biographies & Memoirs Business & Management Cooking & Food Wine & Spirits Economics

Awards

  • 2013 Promo Award

Work experience

VP Marketing + Operations

Kaufmann Mercantile

August, 2014 – December, 2015 (over 1 year)

Marketing and business operations lead for growing e-commerce start-up.

Marketing Manager

Amazon.com, Amazon Publishing

July, 2012 – August, 2014 (about 2 years)

Marketing lead for the literary imprint, Little A, biography + memoir books, as well as the Kindle literary journal, Day One and short story imprint, StoryFront. I led the development, execution of customer acquisition strategy for content marketing programs including social channels and community engagement efforts.

Publisher + Strategist

Justin Renard Strategy

December, 2010 – Present (about 6 years)

I'm a marketing consultant specialising in online retail strategy and book publishing. I make things, tell stories and grow businesses.

Kindle Content Acquisition Manager

Amazon.com

August, 2008 – June, 2012 (almost 4 years)

Agent and Author Relations/Kindle Content Development to increase selection on the Kindle Store. Meeting regularly with all top US and UK agents, authors, independent publishers and content licensers, I lead the development of in-house tools, negotiated offers and planned joint-ventures to support such teams as Kindle Content, Kindle Direct Publishing, CreateSpace and Amazon Publishing.

Marketing Executive

Penguin

April, 2006 – June, 2007 (about 1 year)

Marketing campaign planner and project lead for key branded children’s and teen properties including Puffin Imprint programs.

Marketing Manager

Maisonneuve Magazine

May, 2002 – May, 2005 (about 3 years)

Portfolio (15 selected works)

The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures

A trusty companion for the slow and thoughtful home and the inner utilitarian in us all, The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster and Master Other Simple Pleasures allows you to experience the singular satisfaction of doing it yourself. Each project, whether caring for cast iron or planting with the seasons, is supplemented with expert tips to inspire and empower. Orga... read more

A trusty companion for the slow and thoughtful home and the inner utilitarian in us all, The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster and Master Other Simple Pleasures allows you to experience the singular satisfaction of doing it yourself. Each project, whether caring for cast iron or planting with the seasons, is supplemented with expert tips to inspire and empower. Orga... read more

The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life

Timothy Ferriss

“If you crossed Jason Bourne with Julia Child, you’d end up with Tim Ferriss.” – Marco Canora, Chef-Partner of Hearth & Terroir “Wildly inventive.. [a] rangy, obsessive immersion in food and its many wonders. [T]he tools needed to learn to cook well can be deployed in every manner of endeavor, from skinning a deer to memorizing a deck of cards. The author distills them into minimal, learnable ... read more

“If you crossed Jason Bourne with Julia Child, you’d end up with Tim Ferriss.” – Marco Canora, Chef-Partner of Hearth & Terroir “Wildly inventive.. [a] rangy, obsessive immersion in food and its many wonders. [T]he tools needed to learn to cook well can be deployed in every manner of endeavor, from skinning a deer to memorizing a deck of cards. The author distills them into minimal, learnable ... read more

Actors Anonymous

James Franco

The actors in James Franco’s brilliant debut novel include a McDonald’s drive-thru operator who spends his shift trying on accents; an ex-child star recalling a massive beachside bacchanal; hospital volunteers and Midwestern transplants; a vampire flick starlet who discovers a cryptic book written by a famous actor gone AWOL; and the ghost of River Phoenix. Then there’s Franco himself, who pro... read more

The actors in James Franco’s brilliant debut novel include a McDonald’s drive-thru operator who spends his shift trying on accents; an ex-child star recalling a massive beachside bacchanal; hospital volunteers and Midwestern transplants; a vampire flick starlet who discovers a cryptic book written by a famous actor gone AWOL; and the ghost of River Phoenix. Then there’s Franco himself, who pro... read more

Young Bond Double Or Die

Charlie Higson

Kidnap. Violence. Explosions. Murder. No ordinary weekend. But then, James Bond is no ordinary boy . . . In a North London cemetery a professor is kidnapped at gunpoint. A suspicious letter crammed with cryptic clues arrives at Eton. To decipher the deadly mystery, James Bond must take a series of dangerous gambles. Once the code is cracked, he has just forty-eight hours to save the professor ... read more

Kidnap. Violence. Explosions. Murder. No ordinary weekend. But then, James Bond is no ordinary boy . . . In a North London cemetery a professor is kidnapped at gunpoint. A suspicious letter crammed with cryptic clues arrives at Eton. To decipher the deadly mystery, James Bond must take a series of dangerous gambles. Once the code is cracked, he has just forty-eight hours to save the professor ... read more

Percy Jackson and the Sea of Monsters

Rick Riordan

This Book is Brand new international softcover edition delivered within 7-12 working days via UPS/USPS/DHL and FEDEX.(FOR SALE ONLY U.S. & U.K.)

This Book is Brand new international softcover edition delivered within 7-12 working days via UPS/USPS/DHL and FEDEX.(FOR SALE ONLY U.S. & U.K.)

Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects

Mark Frauenfelder

As the editor in chief of MAKE magazine, Mark Frauenfelder has spent years combing through DIY books, but he’s never been able to find one with geeky projects he can share with his two daughters. Maker Dad is the first DIY book to use cutting-edge (and affordable) technology in appealing projects for fathers and daughters to do together. These crafts and gadgets are both rewarding to make and ... read more

As the editor in chief of MAKE magazine, Mark Frauenfelder has spent years combing through DIY books, but he’s never been able to find one with geeky projects he can share with his two daughters. Maker Dad is the first DIY book to use cutting-edge (and affordable) technology in appealing projects for fathers and daughters to do together. These crafts and gadgets are both rewarding to make and ... read more

My Mother Was Nuts

Penny Marshall

At the age of twenty-six, Penny Marshall was a divorced mother of one living in the Bronx. One year later she starred in a Head & Shoulders commercial (she was the one with the dandruff) with Farah Fawcett. So began the unlikely career of one of Hollywood’s most accomplished directors.My Mother Was Nuts tells the story of Marshall’s incredible life, from her starring role on the classic sitcom... read more

At the age of twenty-six, Penny Marshall was a divorced mother of one living in the Bronx. One year later she starred in a Head & Shoulders commercial (she was the one with the dandruff) with Farah Fawcett. So began the unlikely career of one of Hollywood’s most accomplished directors.My Mother Was Nuts tells the story of Marshall’s incredible life, from her starring role on the classic sitcom... read more

Hillbilly Heart

Billy Ray Cyrus, Todd Gold

Billy Ray Cyrus is an award-winning country music legend whose “Achy Breaky Heart” propelled his debut album, “Some Gave All,” to the top of the charts for a record-breaking seventeen weeks. He’s also father of Miley Cyrus, one of Hollywood’s most successful young stars, who grew up on stage and on screen, most famously as the lead on the Disney Channel’s “Hannah Montana,” where Billy Ray Cyru... read more

Billy Ray Cyrus is an award-winning country music legend whose “Achy Breaky Heart” propelled his debut album, “Some Gave All,” to the top of the charts for a record-breaking seventeen weeks. He’s also father of Miley Cyrus, one of Hollywood’s most successful young stars, who grew up on stage and on screen, most famously as the lead on the Disney Channel’s “Hannah Montana,” where Billy Ray Cyru... read more

American Spirit: A Novel

Dan Kennedy

When Matthew, a forty-something media executive, finds his job, health, and marriage crumbling, he goes native: Lives in his car. Dips his toe in drug-running. Contemplates song lyrics. Takes a really good pottery class. Before long he’s on a stumbling, agonizingly funny vision quest that takes him from a strip-mall parking lot to Yellowstone National Park to a Bali medical clinic, from an unl... read more

When Matthew, a forty-something media executive, finds his job, health, and marriage crumbling, he goes native: Lives in his car. Dips his toe in drug-running. Contemplates song lyrics. Takes a really good pottery class. Before long he’s on a stumbling, agonizingly funny vision quest that takes him from a strip-mall parking lot to Yellowstone National Park to a Bali medical clinic, from an unl... read more

Too Good to Be True: A Memoir

Benjamin Anastas

When he was three, in the early 1970s, Benjamin Anastas found himself in his mother’s fringe-therapy group in Massachusetts, a sign around his neck: Too Good to Be True. The phrase haunted him through his life, even as he found the literary acclaim he sought after his 1999 novel, An Underachiever’s Diary, had made the smart set take notice. Too Good to Be True is his deeply moving memoir of fa... read more

When he was three, in the early 1970s, Benjamin Anastas found himself in his mother’s fringe-therapy group in Massachusetts, a sign around his neck: Too Good to Be True. The phrase haunted him through his life, even as he found the literary acclaim he sought after his 1999 novel, An Underachiever’s Diary, had made the smart set take notice. Too Good to Be True is his deeply moving memoir of fa... read more

The Preppy Cookbook: Classic Recipes for the Modern Prep

Christine E. Nunn

Are you planning the menu for your local junior league’s next luncheon? Wondering what cocktail to sip on while spectating at Wimbledon? Searching for the perfect casserole that tastes just the way Mummy used to make it? With answers to all these questions and more, The Preppy Cookbook will guide you, step by step, in creating a kitchen, and a world, that exemplifies the preppy lifestyle. This... read more

Are you planning the menu for your local junior league’s next luncheon? Wondering what cocktail to sip on while spectating at Wimbledon? Searching for the perfect casserole that tastes just the way Mummy used to make it? With answers to all these questions and more, The Preppy Cookbook will guide you, step by step, in creating a kitchen, and a world, that exemplifies the preppy lifestyle. This... read more

College (Un)bound: The Future of Higher Education and What It Means for Students

Jeffrey J. Selingo

What is the value of a college degree?The four-year college experience is as American as apple pie. So is the belief that higher education offers a ticket to a better life. But with student-loan debt surpassing the $1 trillion mark and unemployment of college graduates at historic highs, people are beginning to question that value. In College (Un)bound, Jeffrey J. Selingo, editor at large of t... read more

What is the value of a college degree?The four-year college experience is as American as apple pie. So is the belief that higher education offers a ticket to a better life. But with student-loan debt surpassing the $1 trillion mark and unemployment of college graduates at historic highs, people are beginning to question that value. In College (Un)bound, Jeffrey J. Selingo, editor at large of t... read more

The Rise of Superman: Decoding the Science of Ultimate Human Performance

Steven Kotler

Wall Street Journal BestsellerIn this groundbreaking book, New York Times–bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sports athletes like big wave legend Laird Hamilton, big mountain snowboarder Jeremy Jones, and skateboarding pioneer Danny Way, Kotler ... read more

Wall Street Journal BestsellerIn this groundbreaking book, New York Times–bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sports athletes like big wave legend Laird Hamilton, big mountain snowboarder Jeremy Jones, and skateboarding pioneer Danny Way, Kotler ... read more

The Power of Negative Thinking: An Unconventional Approach to Achieving Positive Results

Bob Knight, Bob Hammel

Norman Vincent Peale’s The Power of Positive Thinking, a classic bestseller, has inspired an optimistic perspective for millions of Americans. Now, in an inspirational and entertaining rebuttal, the legendary basketball coach Bob Knight explains why “negative thinking” will actually produce more positive results, in sports and in daily life. Coach Knight, the second-winningest coach in NCAA hi... read more

Norman Vincent Peale’s The Power of Positive Thinking, a classic bestseller, has inspired an optimistic perspective for millions of Americans. Now, in an inspirational and entertaining rebuttal, the legendary basketball coach Bob Knight explains why “negative thinking” will actually produce more positive results, in sports and in daily life. Coach Knight, the second-winningest coach in NCAA hi... read more

Coming Clean: A Memoir

Kimberly Rae Miller

Kim Miller is an immaculately put-together woman with a great career, a loving boyfriend, and a tidy apartment on Manhattan’s Upper West Side. You would never guess that Kim grew up behind the closed doors of her family’s idyllic Long Island house, navigating between teetering stacks of aging newspapers, broken computers, and boxes upon boxes of unused junk festering in every room—the product ... read more

Kim Miller is an immaculately put-together woman with a great career, a loving boyfriend, and a tidy apartment on Manhattan’s Upper West Side. You would never guess that Kim grew up behind the closed doors of her family’s idyllic Long Island house, navigating between teetering stacks of aging newspapers, broken computers, and boxes upon boxes of unused junk festering in every room—the product ... read more

Justin has 1 review

Professionalism
Quality
Value
Communication

Richard Byrne Reilly

Working with Justin Renard on my book "Peter Thiel: Players. Companies, Life" was a straightforward experience and he did what I paid him for.

Richard Byrne Reilly, October 2016

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