Overview
I am a reliable, capable and creative marketer, specialising in book marketing with over eight years of experience. I take pride in delivering my marketing campaigns with innovative thinking, bundles of creativity and a strategic overview that combines big-picture thinking with meticulous attention to detail.
I have gained experience in-house at both small, independent publishers such as Head of Zeus and Bonnier Books UK, and at top five publisher HarperCollins UK, which means I have a comprehensive overview of both the commercial market and how a wide range of publishers operate.
I can offer support across a wide range of projects, including the following:
- Social media audit and support
- Marketing strategy
- Digital advertising campaigns
- Copywriting
- Brand-building marketing
- eBook marketing
- Newsletter marketing
- Influencer outreach, including how to build buzz online
With execution, communication and organisation tailored to your needs, I am a safe pair of hands to entrust your marketing support to in an ever-changing publishing landscape.
Services
Fiction
Work experience
HarperCollins UK
Bonnier Books UK
Head of Zeus
Projects
Empire of the Dawn by Jay Kristoff
Overview:
Jay Kristoff is a big-brand fantasy giant, and 'Empire of the Dawn' is the third book in the incredible 'Empire of the Vampire series.
Campaign Activity:
With more retailer special editions than you can count and a captive audience, this campaign was all about meticulous organisation and teasing the fans into a frenzy. My activity included a title reveal trailer, a Waterstones special edition reveal trailer, bookseller engagement, bookshop point-of-sale material, branded bookseller t-shirts and digital advertising across Meta and Amazon.
Results:
This campaign achieved #3 in the Sunday Times hardback bestseller chart, which means that we have achieved a Sunday Times bestseller top #10 position for all three hardback books in the 'Empire of the Vampire' series.
The Brothers by Kimberley Chambers
Overview:
Kimberley Chambers is an established Gangland crime author, and a year-on-year brand to continually grow. The Brothers is the second book in a series, and had been moved to a later date, so we had the challenge of re-engaging our fans with this series.
Campaign Activity:
This marketing campaign needed creative thinking outside of the traditional book audience, and included a competition to win a diamond, a limited 'Diamond Geezers' edition, branded keyring merchandise, a comprehensive pre-order campaign and a partnership with JackArts for an interactive billboard and leafleting.
Results:
This campaign achieved #2 in the Sunday Times hardback bestseller chart and successfully re-engaged lapsed fans after a publishing gap.
Six Little Words by Sally Page
Overview:
Six Little Words by Sally Page is an uplifting, joyous novel about re-discovering your passion for life, and I wanted to reflect that whole-heartedly in the campaign.
Campaign Activity:
The marketing campaign included early book proofs, personalised influencer proof packages, a partnership with Bristol-based The Book Party, working with designers on social media assets, NetGalley outreach, dynamic digital pricing and promotions, and a comprehensive digital advertising campaign.
Results:
This campaign achieved incredible digital visibility for the backlist, with The Book of Beginnings and The Keeper of Stories both in the Kindle top #100 for several months throughout 2025. It also successfully re-ignited pre-publication buzz for a new Sally Page novel, and integrated a Christmas novella (New Beginnings for Christmas) into the campaign.
The Signed Clamshell Boxed Edition of The Lord of the Rings by J.R.R. Tolkien
Overview:
As the marketing lead for the J.R.R. Tolkien brand, I provided crucial marketing support for the luxury Clamshell Boxed Edition of The Lord of the Rings, priced at £750.
Campaign Activity:
This brand campaign included commissioning luxury photography and videography, working with a videographer to create a bespoke trailer, creation and management of a dedicated mailing list, digital advertising to drive readers to sign up, and creating a special landing page.
Results:
Our mailing list hit the target milestone of over 5,000 subscribers in a few short months, and we hit our initial sales target on the day of release.
The Midnight Feast by Lucy Foley
Overview:
A comprehensive, multi-media campaign supporting a Waterstones Book of the Month selection that aimed to relaunch The Midnight Feast and position it as THE must-read summer blockbuster of 2025.
Campaign Activity:
The campaign included a 4-week outdoor advertising campaign, a full POS roll-out to all Waterstones stores, a partnership with Bespoke Hotels and phased influencer outreach from December onwards, capitalising on the momentum of a #1 Kindle store achievement.
Results:
This campaign achieved #3 Sunday Times bestseller in the hardback charts, and remained in the top #10 for a further three weeks. It also achieved #1 in the Kindle Store upon promotion. Anecdotally, we also received huge amounts of feedback from peers in the industry that they had seen the advertising 'absolutely everywhere'!
Warrior Princess Assassin by Brigid Kemmerer
Overview:
A slow-burn romantasy novel from YA Queen Brigid Kemmerer meant only one thing: we needed to drive our audience wild.
Campaign activity:
This fantasy campaign was all about building that all-important buzz and fear-of-missing-out within the fantasy community. The campaign included working extensively with designers to create Waterstones exclusive edition assets and a cover reveal trailer, early foiled book proofs, staggered influencer outreach and engagement, and digital advertising across Meta, Amazon and TikTok.
Results:
This campaign achieved #1 in the Sunday Times hardback bestseller chart in the first week of sales, and successfully launched Brigid Kemmerer's first adult fantasy to her YA audience. It also won the 'Why Choose/Reverse Harem' Category of the 2025 Goodreads Readers' Choice Awards and continues to be a fan favourite with over 1.4k reviews on Amazon.
Christmas Fling by Lindsey Kelk
Overview:
An exciting romance marketing campaign, bringing innovation to a crowded market and using Lindsey's dedicated fanbase to our full advantage.
Campaign activity:
This campaign was all about hitting the key beats with our audience. This included 'Christmas in July' influencer proof packages, NetGalley outreach, exclusive enamel pins created in partnership with the Waterstones UK tour, Christmas-themed point-of-sale material and designed assets, a giveaway partnership with National Book Tokens, and a partnership with independent bookshop Book Lover's Bookshop with a pre-order print incentive.
Results:
This campaign achieved top #10 Kindle chart success on the eBook, and our biggest ever Lindsey Kelk Waterstones tour, driven by the pin badge incentive. It was also a USA Today bestseller.
We Are All Guilty Here by Karin Slaughter
Overview:
A No.1 Sunday Times bestselling brand campaign with a bit of a difference: we launched the first book in a brand new series by #1 international bestseller Karin Slaughter for the first time in HarperCollins history.
Campaign Activity:
This campaign had an extremely broad scope, and included NetGalley marketing, a comprehensive advertising campaign, WHSmith screens, book trailers, in-world marketing, magazine advertising, early book proofs and fan-exclusive printed samplers.
Results:
This campaign achieved #1 in the Sunday Times hardback bestseller chart and successfully launched a brand new, exciting series for an established brand author. It was also our most requested Karin Slaughter title ever on NetGalley, and had more 4 & 5* reviews than any other title that month.
Portfolio
