I have five books published by Marshall Cavendish International: History Lessons; Blindsided; 100 Great Leadership Ideas; 100 More Great Leadership Ideas and 100 Great Business Leaders.
I have four books published by LID Publishing co-authored with management and strategy consultant Dr Mark Powell: My Steam Engine is Broken; Perform to Win; Machiavellian Intelligence and The Five Principle of Performance Thinking.
After founding my own advertising and design consultancy Gifford Creative Services I began to work closely with the founder of Definitely Mably creative services and together we co-founded the digital advertising agency Bluequest.
Working on BBC Magazines' specialist titles: BBC Wildlife, BBC History and BBC Music Magazines. I was the launch publisher of BBC History Magazine in 2000.
I was a co-fonder of the advertising sales consultancy Hughes Roche Gifford.
In the 80s worked on the commercial side of various national Newspapers: The Guardian, The Star, The Sunday Express and the Mail on Sunday.
If you are a manager in today's business environment, demonstrating that you have leadership skills is essential to success. But what does it take to become an effective and influential business manager and leader? There are no sure-fire ways, but you can take inspiration and advice from various leaders who have been successful already. This sequel to the best selling 100 Great Leadership Idea... read more
Human beings, it seems safe to say, are irredeemably selfish, greedy, short-sighted and prone to mass delusion. Time and again throughout history, business and society have been blindsided by people's irrational and unpredictable behaviour. More often than we would care to admit, we look back on a disastrous set of events and think: How could that happen? How could we have been so stupid? Why,... read more
The success of every great company or popular brand is often the vision of a great leader. Here in this book, we profile 100 Great Business Leaders, giving an account of their business career, demonstrating the innovations, opportunities and business principles that have been introduced in their companies. Also included is a practical section to demonstrate how a reader might apply these ideas... read more
The typical structure of today's corporate organization was essentially invented in the nineteenth century and based deliberately on the military's "command and control" model and on the hierarchical pyramid of the Catholic Church. As such, it is outmoded and not equipped to deliver corporate success in the 21st century. My Steam Engine is Broken calls on a new generation of organisational lea... read more
This book explores and demonstrates the transformative learning experiences that organizations and their leaders can derive from the arts. It is through the arts that we have always explored our humanity: through dance and music; art and sculpture; theatre and poetry. The arts allow us to explore our own selves and our relationship to others and to the world around us. This central role of the... read more
The best way to secure yourself against being 'let go' in the modern economy is to rise to a level within the corporation where you are making the strategic decisions, not bearing the brunt of their consequences. It may be tough at the top, but it's dangerous in the middle -- and the rewards at the top are far greater. Machiavellian Intelligence argues that many intelligent and hard-working pr... read more
Pericles of Athens, Lorenzo of Florence, Alexander the Great, Genghis Khan, Elizabeth I, Napoleon Bonaparte, Zhou Enlai, Ghandi, Lee Kuan Yew – these are just some of the great names who changed the course of history. Far from being dated and irrelevant, their actions and thoughts, and the way in which they conducted themselves in history’s great events, are an invaluable source of lessons and... read more
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