Jo Litchfield

Jo Litchfield – Designer

Derbyshire based illustrator with years of freelance experience, specialising in children's books.


Availabilty: I am open to discussing new projects at any time.


I have illustrated children's fiction and non-fiction books for many years, but I have also created artwork for poetry and fiction for adults, as well as company logos, album artwork and band t-shirts. I love to work with new people and I enjoy a challenge!


I work in many different mediums, both traditional and digital, from fun, funny characters with lots of detail to graphic, black and white compositions. I'm happy to turn my hand to many different topics, but mostly I love a good story to work with.


I started out as a designer and illustrator for Usborne Books and created 100+ titles with them. Since becoming a freelancer I continue to work with large clients including Macmillan, Floris, Igloo, Egmont UK and Holy Cow Games.

Request an Offer:

If you have a complete, edited manuscript, including a page size and publishing format, and a clear idea of how you'd like your project to be brought to life, that's perfect, send it along and I can quote straight away.

If you are unsure about design and layout however, you just have a great story that you'd like to bring to life, feel free to contact me and we can have a chat and take it from there.

Children’s Non-Fiction Education & Reference ELT
Picture Books

Work experience


Dec, 2006 — Present

Design and Illustration for many fiction and non-fiction books for children, later developing characters and story-lines for numerous children's fiction projects, including “Bit-Bot and the Blob”, conceived, written and illustrated by myself and published by Egmont, and “The Bad Dream Brigade”, an e-book with animation and game content developed and released by Holy Cow.


Oct, 2016 — Sep, 2018 (almost 2 years)

Concept, illustration and design of 6 full ranges of greetings cards, plus design and preparation for print every range with BestofWishes from company set-up.

My best selling ranges included 'OddBods': model monsters, and 'WeirdFishOddDuck': a humorous range with one-liners and watercolour characters.

Usborne Publishing

Oct, 1995 — Oct, 2006 (about 11 years)

Working on every aspect of children's publishing from conception to published product; including new ideas presentations, design, art direction, illustration and preparation for print across numerous titles.
Later, in a freelance capacity out of house, design and illustration for fiction and non-fiction titles.


Welcome to the Thistle Games, Scotland's best highland games, where you'll meet lots of friendly folk and learn some fun Scots words. Everyone joins in to dance, jump, sprint or even HIRPLE over the line. But watch out you don't get MINGIN and look like a NUMP... read more
Tessa the teacher has a lot to deal with, as it is the day of the first grade class play and the star crocodile is out sick.
Daisy is a doctor who treats many patients throughout the day, including a small boy with an earache and an older boy with a cut.

Jo has 2 reviews





David L.

David L.

Oct, 2023

Absolute pleasure to work with. Professional, creative, and a terrific illustrator. She worked on a very tight timeline and exceeded all our expectations. Strongly recommend her!
Chelena S.

Chelena S.

Oct, 2021

Jo did such an incredible job on my poetry illustration. I am so in love with it and can't wait to work with her again in the future.

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