Jo Litchfield

Jo Litchfield – Designer

Experienced writer, illustrator and modelmaker working in picture books, chapter books, poetry and young fiction.


I've been working in publishing for over 20 years, both as a designer and illustrator of children's fiction and non-fiction books, and more recently in character development and story lines for picture books as well as illustration projects for poetry and fiction with more adult themes.

I started as a designer and illustrator for Usborne Books and created 100+ titles with them, since becoming freelance I have worked with a variety of other clients including The Macmillan Group, Floris, Igloo, Egmont UK, Schofield and Sims, Smile Books and Holy Cow Games.

I have illustrated books that have been translated into over 35 languages and sold in the millions worldwide, primarily with 3D models but recently in 2D traditional and digital styles as well, some including simple animated elements. I greatly enjoy working in a variety of mediums so welcome any illustration projects in 3D or 2D, conventional or digital.

If you would like to contact me for a quote, please outline the scope of the work involved so I can give you a considered response. An indication of the style required (see examples in my portfolio), a page size and count for picture books or an image count for chapter books is preferred, plus some brief outlines as to the content of the illustrations required (characters, settings etc) is ideal.

If you are a new author and are unsure about the design and layout of your project, you just have a great story that you'd like to bring to life, feel free to contact me with your text, budget and ideal outcome and I'll let you know what I can do for you!
Children’s Non-Fiction Education & Reference ELT
Picture Books

Work experience


Dec, 2006 — Present

Design and Illustration for many fiction and non-fiction books for children, later developing characters and story-lines for numerous children's fiction projects, including “Bit-Bot and the Blob”, conceived, written and illustrated by myself and published by Egmont, and “The Bad Dream Brigade”, an e-book with animation and game content developed and released by Holy Cow.


Oct, 2016 — Sep, 2018 (almost 2 years)

Concept, illustration and design of 6 full ranges of greetings cards, plus design and preparation for print every range with BestofWishes from company set-up.

My best selling ranges included 'OddBods': model monsters, and 'WeirdFishOddDuck': a humorous range with one-liners and watercolour characters.

Usborne Publishing

Oct, 1995 — Oct, 2006 (about 11 years)

Working on every aspect of children's publishing from conception to published product; including new ideas presentations, design, art direction, illustration and preparation for print across numerous titles.
Later, in a freelance capacity out of house, design and illustration for fiction and non-fiction titles.


Welcome to the Thistle Games, Scotland's best highland games, where you'll meet lots of friendly folk and learn some fun Scots words. Everyone joins in to dance, jump, sprint or even HIRPLE over the line. But watch out you don't get MINGIN and look like a NUMP... read more
Tessa the teacher has a lot to deal with, as it is the day of the first grade class play and the star crocodile is out sick.
Daisy is a doctor who treats many patients throughout the day, including a small boy with an earache and an older boy with a cut.

Jo has 1 review





Chelena S.

Chelena S.

Oct, 2021

Jo did such an incredible job on my poetry illustration. I am so in love with it and can't wait to work with her again in the future.

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