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Jessica Reed

Jessica Reed - Designer

Portland, United States

I am a graphic designer, author, cake historian, and bibliophile-creative interested in helping writers get their work out to the world!

Overview

Reviews (3)

Hello! A bit about me:

My family and I just moved to Portland, OR after 15 years in NYC. For fourteen of those, I worked for the Penguin Publishing Group, the last nine as a Senior Designer in Creative Marketing Services.

In March 2017 my first book, The Baker's Appendix, was published by Clarkson Potter.

I am obsessed with books.

Now on the NW Coast, I am focusing on freelance writing (for places like Food52 and TasteCooking) as well as freelance graphic design for authors and creatives.

How might I help you?
I am skilled in layout, composition, typography, interior design, cover design, online and print advertising, and social media campaigns. I have worked with every genre and type of book over the years, but am especially interested in cookbooks, food writing, general non-fiction, classics, historical works, memoir & biography, and genre fiction.

Thanks for reading!

Services
Languages
English
Non-Fiction
Biographies & Memoirs Cooking & Food Wine & Spirits Health & wellbeing Publishing
Fiction
Classics Historical Fiction Literature Thriller

Work experience

Freelance design

Self-employed
January, 2014 – Present (almost 4 years)

I have designed covers for ebooks and am currently working on both digital and print cover and interior layout help for self-published authors.

Senior Designer

Penguin Random House
February, 2002 – June, 2017 (over 15 years)

From February 2002–August 2008 I worked within the Berkley/NAL Marketing team, first as an assistant, eventually rising to the rank of Marketing Manager. I was responsible for copywriting, some design work, project management, supervising of assistants and interns, and all assorted tasks involved in the Advertising and Promotion of books within a variety of imprints.
From August 2008–June 2017, I was a Senior Graphic Designer working at one time or another with every imprint under the Penguin Publishing Group umbrella. I was responsible for all areas of Advertising and Promotional design including, but not limited to, catalogs, promotional swag, online ads, print ads, promotional kits, mock-ups, ARC cover design, blad and recipe bundle design, press releases, postcards, brochures, flyers, and, most recently, plenty of social media headers, ads, and social shares. I worked with colleagues on projects as well as dealing with vendors and production specialists outside the company.

Portfolio (12 selected works)

The Book of Joy: Lasting Happiness in a Changing World

Dalai Lama, Desmond Tutu, Douglas Carlton Abrams

An instant New York Times bestsellerTwo spiritual giants. Five days. One timeless question. Nobel Peace Prize Laureates His Holiness the Dalai Lama and Archbishop Desmond Tutu have survived more than fifty years of exile and the soul-crushing violence of oppression. Despite their hardships—or, as they would say, because of them—they are two of the most joyful people on the planet.In April 2015... read more

An instant New York Times bestsellerTwo spiritual giants. Five days. One timeless question. Nobel Peace Prize Laureates His Holiness the Dalai Lama and Archbishop Desmond Tutu have survived more than fifty years of exile and the soul-crushing violence of oppression. Despite their hardships—or, as they would say, because of them—they are two of the most joyful people on the planet.In April 2015... read more

The Magicians: A Novel (Magicians Trilogy)

Lev Grossman

The New York Times bestselling novel about a young man practicing magic in the real world, now an original series on Syfy“The Magicians is to Harry Potter as a shot of Irish whiskey is to a glass of weak tea. . . . Hogwarts was never like this.” —George R.R. Martin “Sad, hilarious, beautiful, and essential to anyone who cares about modern fantasy.” —Joe Hill “A very knowing and wonderful take ... read more

The New York Times bestselling novel about a young man practicing magic in the real world, now an original series on Syfy“The Magicians is to Harry Potter as a shot of Irish whiskey is to a glass of weak tea. . . . Hogwarts was never like this.” —George R.R. Martin “Sad, hilarious, beautiful, and essential to anyone who cares about modern fantasy.” —Joe Hill “A very knowing and wonderful take ... read more

The Vanilla Bean Baking Book: Recipes for Irresistible Everyday Favorites and Reinvented Classics

Sarah Kieffer

A beautiful and thoughtful baking book with 100 recipes for delicious treats and desserts from the founder of the Saveur Award–winning Vanilla Bean baking blog.Readers find the Vanilla Bean blog while hunting for the perfect chocolate cake or cinnamon roll recipe, or another everyday favorite. They stay for founder Sarah Kieffer’s simple approach to home baking, the utterly transporting, dream... read more

A beautiful and thoughtful baking book with 100 recipes for delicious treats and desserts from the founder of the Saveur Award–winning Vanilla Bean baking blog.Readers find the Vanilla Bean blog while hunting for the perfect chocolate cake or cinnamon roll recipe, or another everyday favorite. They stay for founder Sarah Kieffer’s simple approach to home baking, the utterly transporting, dream... read more

The Girl Who Knew Too Much

Amanda Quick

THE NEW YORK TIMES BESTSELLERAmanda Quick, the bestselling author of ’Til Death Do Us Part, transports readers to 1930s California, where glamour and seduction spawn a multitude of sins… When Hollywood moguls and stars want privacy, they head to an idyllic small town on the coast, where the exclusive Burning Cove Hotel caters to their every need. It’s where reporter Irene Glasson finds herself... read more

THE NEW YORK TIMES BESTSELLERAmanda Quick, the bestselling author of ’Til Death Do Us Part, transports readers to 1930s California, where glamour and seduction spawn a multitude of sins… When Hollywood moguls and stars want privacy, they head to an idyllic small town on the coast, where the exclusive Burning Cove Hotel caters to their every need. It’s where reporter Irene Glasson finds herself... read more

The Baker's Appendix: The Essential Kitchen Companion, with Deliciously Dependable, Infinitely Adaptable Recipes

Jessica Reed

The ultimate quick, yet thorough, reference for bakers, with every metric conversion and ingredient substitution you could want, plus 18 recipes for basic, fail-proof cakes, frostings, and cookies--with variations that combine to make dozens of desserts.

The ultimate quick, yet thorough, reference for bakers, with every metric conversion and ingredient substitution you could want, plus 18 recipes for basic, fail-proof cakes, frostings, and cookies--with variations that combine to make dozens of desserts.

Generation Chef: Risking It All for a New American Dream

Karen Stabiner

Inside what life is really like for the new generation of professional cooks - a captivating tale of the make-or-break first year at a young chef's new restaurant. For many young people, being a chef is as compelling a dream as being a rock star or professional athlete. Skill and creativity in the kitchen are more profitable than ever before, as cooks scramble to reach the top - but talent isn... read more

Inside what life is really like for the new generation of professional cooks - a captivating tale of the make-or-break first year at a young chef's new restaurant. For many young people, being a chef is as compelling a dream as being a rock star or professional athlete. Skill and creativity in the kitchen are more profitable than ever before, as cooks scramble to reach the top - but talent isn... read more

The Secret Chord: A Novel

Geraldine Brooks

“A page turner. . .Brooks is a master at bringing the past alive. . .in her skillful hands the issues of the past echo our own deepest concerns: love and loss, drama and tragedy, chaos and brutality.” – Alice Hoffman, The Washington PostA rich and utterly absorbing novel about the life of King David, from the Pulitzer Prize–winning author of People of the Book and March. With more than two mil... read more

“A page turner. . .Brooks is a master at bringing the past alive. . .in her skillful hands the issues of the past echo our own deepest concerns: love and loss, drama and tragedy, chaos and brutality.” – Alice Hoffman, The Washington PostA rich and utterly absorbing novel about the life of King David, from the Pulitzer Prize–winning author of People of the Book and March. With more than two mil... read more

The Moon Juice Cookbook: Cook Cosmically for Body, Beauty, and Consciousness

Amanda Chantal Bacon

The founder of L.A.’s hottest wellness boutique, Amanda Chantal Bacon offers the ultimate resource for foodies looking to restore their health the natural way, using functional foods to create seriously healing drinks, snacks, and sweet treats. Since Amanda Chantal Bacon founded Moon Juice in 2011, it has evolved into one of the nation’s fastest growing wellness brands, and in The Moon Juice C... read more

The founder of L.A.’s hottest wellness boutique, Amanda Chantal Bacon offers the ultimate resource for foodies looking to restore their health the natural way, using functional foods to create seriously healing drinks, snacks, and sweet treats. Since Amanda Chantal Bacon founded Moon Juice in 2011, it has evolved into one of the nation’s fastest growing wellness brands, and in The Moon Juice C... read more

Silver Silence (Psy-Changeling Trinity)

Nalini Singh

New York Times bestselling author Nalini Singh returns to her extraordinary Psy-Changeling world with a story of wild passion and darkest betrayal... Control. Precision. Family. These are the principles that drive Silver Mercant. At a time when the fledgling Trinity Accord seeks to unite a divided world, with Silver playing a crucial role as director of a worldwide emergency response network, ... read more

New York Times bestselling author Nalini Singh returns to her extraordinary Psy-Changeling world with a story of wild passion and darkest betrayal... Control. Precision. Family. These are the principles that drive Silver Mercant. At a time when the fledgling Trinity Accord seeks to unite a divided world, with Silver playing a crucial role as director of a worldwide emergency response network, ... read more

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

Brené Brown

The #1 New York Times bestseller. 1 million copies sold!From thought leader Dr. Brené Brown, a transformative new vision for the way we lead, love, work, parent, and educate that teaches us the power of vulnerability. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man wh... read more

The #1 New York Times bestseller. 1 million copies sold!From thought leader Dr. Brené Brown, a transformative new vision for the way we lead, love, work, parent, and educate that teaches us the power of vulnerability. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man wh... read more

'Til Death Do Us Part

Amanda Quick

The author of the New York Times bestseller Garden of Lies returns to Victorian London in a novel of deadly obsession. Calista Langley operates an exclusive “introduction” agency in Victorian London, catering to respectable ladies and gentlemen who find themselves alone in the world. But now, a dangerously obsessed individual has begun sending her trinkets and gifts suitable only for those in ... read more

The author of the New York Times bestseller Garden of Lies returns to Victorian London in a novel of deadly obsession. Calista Langley operates an exclusive “introduction” agency in Victorian London, catering to respectable ladies and gentlemen who find themselves alone in the world. But now, a dangerously obsessed individual has begun sending her trinkets and gifts suitable only for those in ... read more

The Principles of Uncertainty

Maira Kalman

Maira Kalman paints her highly personal worldview in this inimitable combination of image and textAn irresistible invitation to experience life through a beloved artist's psyche, The Principles of Uncertainty is a compilation of Maira Kalman's New York Times columns. Part personal narrative, part documentary, part travelogue, part chapbook, and all Kalman, these brilliant, whimsical paintings,... read more

Maira Kalman paints her highly personal worldview in this inimitable combination of image and textAn irresistible invitation to experience life through a beloved artist's psyche, The Principles of Uncertainty is a compilation of Maira Kalman's New York Times columns. Part personal narrative, part documentary, part travelogue, part chapbook, and all Kalman, these brilliant, whimsical paintings,... read more

Jessica has 3 reviews

Professionalism
Quality
Value
Communication

David Tollafield

Jessica provided excellent advice although on this occasion we were unable to pursue the original problem. The lack of fulfilment of all the questions and low star rating had nothing to do with poor service; without hitting at least one star the feedback form could not be transmitted. Her ongoing support and willingness to remain in touch for further advice without charging he full fee provid...

, November 2017


Kelly Heaps

Fantastic! Hire Jessica if you would like a intuitive solution based designer. She was creative, supportive and talented. Looking forward to doing more projects with her. Thanks Jessica!

, November 2017


jeff excell

We were on the same page from day one on my project. Communication was quick efficient and easy to understand. We motored through the changes and got to the end well ahead of schedule. I look forward to contacting Jessica again on my next project.

, September 2017

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