Jessica Kaufman – Publicist

Full Scale PR & Marketing Firm. We offer services ranging from simple blog tours to large author events and tours, mainstream media outreach, and full media campaigns. We also offer Social Media assistance, branding guidance, and many other services.

• Responsible for large list of books and authors including; mystery, horror, non-fiction, sci-fi, women's fiction, children's, and others, in all capacities of Publicity.
• Organizing of National tours and media, including company’s first New York Times bestseller, Craig Ferguson Show, and NPR bookings
• Managed all social media channels

• Created full publicity and marketing campaigns, and oversaw all efforts for 165+ titles a year
• Increased social media presence (over 200% for Facebook, 50% for twitter); upwards mobility for interaction and sharing information
• Ran major conferences including large-scale entertaining events, ordering and creation of materials, and coordinating schedules
• Produced digital newsletters and genre specific contacts lists for targeted outreach for coverage
• Organized new sponsorships with websites and partners for cross-promotional opportunities
• Managed team of four junior staff members; guide through campaigns, author communication, and pitching

• Managed lead titles (national media bookings, full-scale author tours, organization of pre-pub tours, and creation of press material) to completion of successful New York Times bestselling campaigns
• Responsible for pitching and promotion for all book festivals including determining selection of authors, organizing meetings, material and travel, and optimizing media opportunities.

• Handled logistics for all regional trade shows and book festivals including pitching authors, supplying books and promotional materials, creating itineraries, and acting as publicity contact for show organizers
• Organized yearly holiday gift guide outreach and placement along with select holiday mailings throughout the year to capitalize on additional opportunities for coverage

• Implemented publicity campaigns for art, photography and lifestyle books under Bulfinch Press and nonfiction diet, health, and fitness books under Springboard Press
• Coordinated book launch parties and book signings at museums, restaurants, bookstores and cultural centers in New York City and around the country