Overview
I offer my clients:
- Press releases, pitches, email blasts, and praise sheets
- Media kits
- Public-facing marketing/PR plans
- Marketing materials (newsletters, posters, sales tools, and more)
- Social media assets and site content (original postings and externally generated)
- Pitching clients to festivals, conventions, meetings, seminars, trainings, and trade shows
- Venue liaising
- Coordinating all aspects of retail in-store and off-site events, including launch parties; fundraising events; industry shows and conventions
- Transporting clients to and from appointments
- Airport/train station pick-ups
- Travel arranging
- Media training
Services
Fiction
Work experience
Self-employed
● Created publicity strategies, developed media kits, and liaised with publishers, media, and audience for clients including Harlequin, Tor, Macmillan, and Hachette Book Group.
● Created, edited, and managed all communications including social media, website content, marketing, and press materials for clients including Brooklyn Book Festival and Cesson 3.0 online marketing agency
Scholastic Trade Books
● Directed major campaigns for high-profile, celebrity, and best-selling authors/titles including national, local, and online media campaigns and multi-city events and tours (with media in each market)
● Authors represented include best-sellers Alan Gratz, Daniel Jose Older, Luanne Rice, and Goldy Moldavsky; National Book Award honoree Eliot Schrefer; and former Sesame Street star Sonia Manzano
Harlequin Teen
● Planned and executed publicity campaigns across all media, direct events and tours, and foster relationships with libraries, bookstores and consumers for growing teen imprint, including projects for best-selling authors including Julie Kagawa, Jennifer L. Armentrout, and Gena Showalter
Henry Holt Books for Young Readers
● Planned and executed publicity, marketing, and online campaigns across all media as a one-person department for 70+ titles including best-selling and award-winning authors Nikki Giovanni and Eric Carle
Little Brown Books for Young Readers
● Directed media campaigns and multi-city events and tours (with media in each market) for high-profile, celebrity, and best-selling authors/titles such as the Gossip Girl, Arthur, How to Train Your Dragon, and Cirque Du Freak series
Portfolio
