Jennifer Abbots

Jennifer Abbots - Publicist Tick

Albuquerque, NM, USA

I'm an accomplished publicity, marketing, and digital professional with 15 + yrs experience with beset-selling and award-winning campaigns.

Request a quote
Verified identity Lock

Overview

I am a freelancer specializing in publicity, marketing, and digital content. Previously, I worked in in-house publishing publicity for more than a decade, representing best-selling authors such as Sesame Street star Sonia Manzano, Alan Gratz, and Eric Carle and series such as Arthur, Gossip Girl, and How to Train Your Dragon.

I offer my clients:
  • Planning and execution of media strategy across all platforms (digital, print, TV, and radio)
  • Materials creation
    • Press releases, pitches, email blasts, and praise sheets
    • Media kits
    • Public-facing marketing/PR plans
    • Marketing materials (newsletters, posters, sales tools, and more)
    • Social media assets and site content (original postings and externally generated)
  • Online media and social networking posting, reporting, and management
  • PR activity tracking and follow-up
  • Consulting on brand and brand-messaging
  • Event planning and management
    • Pitching clients to festivals, conventions, meetings, seminars, trainings, and trade shows
    • Venue liaising
    • Coordinating all aspects of retail in-store and off-site events, including launch parties; fundraising events; industry shows and conventions
  • Media escorting in the Southwest and media training
    • Transporting clients to and from appointments
    • Airport/train station pick-ups
    • Travel arranging
    • Media training
  • Fiction
    Children's - Middle Grade
    Children's Picture Books
    Science Fiction
    Women's Fiction
    Young Adult & Teen

    Work experience

    Freelance Publicity and Marketing

    Self-employed
    November, 2008 – Present (over 10 years)

    ● Created publicity strategies, developed media kits, and liaised with publishers, media, and audience for clients including Harlequin, Tor, Macmillan, and Hachette Book Group.
    ● Created, edited, and managed all communications including social media, website content, marketing, and press materials for clients including Brooklyn Book Festival and Cesson 3.0 online marketing agency

    Publicity Manager

    Scholastic Trade Books
    February, 2015 – October, 2017 (over 2 years)

    ● Directed major campaigns for high-profile, celebrity, and best-selling authors/titles including national, local, and online media campaigns and multi-city events and tours (with media in each market)
    ● Authors represented include best-sellers Alan Gratz, Daniel Jose Older, Luanne Rice, and Goldy Moldavsky; National Book Award honoree Eliot Schrefer; and former Sesame Street star Sonia Manzano

    Associate Publicity Manager

    Harlequin Teen
    February, 2014 – February, 2015 (about 1 year)

    ● Planned and executed publicity campaigns across all media, direct events and tours, and foster relationships with libraries, bookstores and consumers for growing teen imprint, including projects for best-selling authors including Julie Kagawa, Jennifer L. Armentrout, and Gena Showalter

    Associate Director of Publicity

    Henry Holt Books for Young Readers
    March, 2006 – November, 2008 (over 2 years)

    ● Planned and executed publicity, marketing, and online campaigns across all media as a one-person department for 70+ titles including best-selling and award-winning authors Nikki Giovanni and Eric Carle

    Publicist

    Little Brown Books for Young Readers
    January, 2003 – February, 2006 (about 3 years)

    ● Directed media campaigns and multi-city events and tours (with media in each market) for high-profile, celebrity, and best-selling authors/titles such as the Gossip Girl, Arthur, How to Train Your Dragon, and Cirque Du Freak series

    Portfolio (5 selected works)

    Refugee

    Alan Gratz

    A New York Times bestseller!JOSEF is a Jewish boy living in 1930s Nazi Germany. With the threat of concentration camps looming, he and his family board a ship bound for the other side of the world . . .ISABEL is a Cuban girl in 1994. With riots and unrest plaguing her country, she and her family set out on a raft, hoping to find safety in America . . .MAHMOUD is a Syrian boy in 2015. With his ... read more

    A New York Times bestseller!JOSEF is a Jewish boy living in 1930s Nazi Germany. With the threat of concentration camps looming, he and his family board a ship bound for the other side of the world . . .ISABEL is a Cuban girl in 1994. With riots and unrest plaguing her country, she and her family set out on a raft, hoping to find safety in America . . .MAHMOUD is a Syrian boy in 2015. With his ... read more

    Kill the Boy Band

    Goldy Moldavsky

    Just know from the start that it wasn't supposed to go like this. All we wanted was to get near them. That's why we got a room in the hotel where they were staying. We were not planning to kidnap one of them. Especially not the most useless one. But we had him-his room key, his cell phone, and his secrets.We were not planning on what happened next. We swear.From thrilling new talent Goldy Mold... read more

    Just know from the start that it wasn't supposed to go like this. All we wanted was to get near them. That's why we got a room in the hotel where they were staying. We were not planning to kidnap one of them. Especially not the most useless one. But we had him-his room key, his cell phone, and his secrets.We were not planning on what happened next. We swear.From thrilling new talent Goldy Mold... read more

    Becoming Maria: Love and Chaos in the South Bronx

    Sonia Manzano

    Pura Belpre Honor winner for The Revolution of Evelyn Serrano and one of America's most influential Hispanics--'Maria' on Sesame Street--delivers a beautifully wrought coming-of-age memoir. Set in the 1950s in the Bronx, this is the story of a girl with a dream. Emmy award-winning actress and writer Sonia Manzano plunges us into the daily lives of a Latino family that is loving--and troubled. ... read more

    Pura Belpre Honor winner for The Revolution of Evelyn Serrano and one of America's most influential Hispanics--'Maria' on Sesame Street--delivers a beautifully wrought coming-of-age memoir. Set in the 1950s in the Bronx, this is the story of a girl with a dream. Emmy award-winning actress and writer Sonia Manzano plunges us into the daily lives of a Latino family that is loving--and troubled. ... read more

    All Out: The No-Longer-Secret Stories of Queer Teens throughout the Ages

    Saundra Mitchell

    Take a journey through time and genres to discover stories where queer teens live, love and shape the world around them. Seventeen young adult authors across the queer spectrum have come together to create a collection of beautifully written diverse historical fiction for teens. From a retelling of Little Red Riding Hood set in war-torn 1870s Mexico featuring a transgender soldier, to two girl... read more

    Take a journey through time and genres to discover stories where queer teens live, love and shape the world around them. Seventeen young adult authors across the queer spectrum have come together to create a collection of beautifully written diverse historical fiction for teens. From a retelling of Little Red Riding Hood set in war-torn 1870s Mexico featuring a transgender soldier, to two girl... read more

    Really Professional Internet Person

    Jenn McAllister, JennXPenn

    Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars!Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Profes... read more

    Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars!Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Profes... read more

    Explore the Reedsy Community

    Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

    Thumb 7e38ce1f58d8592e50f4361fd842fb297241de49

    Brendan Fredericks

    book head. drinker. wrangler & mangler of words. wannabe poet. freelance book publicist. author manager.

    Sydney, Australia

    Thumb 4c316862399a299a948d35426247df79405ee54d

    Hannah Hargrave

    I am an award winning publicist with a decade of experience managing debut and high-profile book campaigns - both fiction and non-fiction.

    Chester, United Kingdom

    To view 1,000+ more profiles, Join Reedsy