Jennifer Abbots

Jennifer Abbots – Publicist

I'm an accomplished publicity, marketing, and digital professional with 15 + yrs experience with best-selling and award-winning campaigns.

Overview

I am a freelancer specializing in publicity, marketing, and digital content. Previously, I worked in in-house publishing publicity for more than a decade, representing best-selling authors such as Sesame Street star Sonia Manzano, Alan Gratz, and Eric Carle and series such as Arthur, Gossip Girl, and How to Train Your Dragon.

I offer my clients:
  • Planning and execution of media strategy across all platforms (digital, print, TV, and radio)
  • Materials creation
    • Press releases, pitches, email blasts, and praise sheets
    • Media kits
    • Public-facing marketing/PR plans
    • Marketing materials (newsletters, posters, sales tools, and more)
    • Social media assets and site content (original postings and externally generated)
  • Online media and social networking posting, reporting, and management
  • PR activity tracking and follow-up
  • Consulting on brand and brand-messaging
  • Event planning and management
    • Pitching clients to festivals, conventions, meetings, seminars, trainings, and trade shows
    • Venue liaising
    • Coordinating all aspects of retail in-store and off-site events, including launch parties; fundraising events; industry shows and conventions
  • Media escorting in the Southwest and media training
    • Transporting clients to and from appointments
    • Airport/train station pick-ups
    • Travel arranging
    • Media training
  • Services
    Fiction
    Middle Grade Picture Books Science Fiction Women's Fiction Young Adult

    Work experience

    Self-employed

    Nov, 2008 — Present

    ● Created publicity strategies, developed media kits, and liaised with publishers, media, and audience for clients including Harlequin, Tor, Macmillan, and Hachette Book Group.
    ● Created, edited, and managed all communications including social media, website content, marketing, and press materials for clients including Brooklyn Book Festival and Cesson 3.0 online marketing agency

    Scholastic Trade Books

    Feb, 2015 — Oct, 2017 (over 2 years)

    ● Directed major campaigns for high-profile, celebrity, and best-selling authors/titles including national, local, and online media campaigns and multi-city events and tours (with media in each market)
    ● Authors represented include best-sellers Alan Gratz, Daniel Jose Older, Luanne Rice, and Goldy Moldavsky; National Book Award honoree Eliot Schrefer; and former Sesame Street star Sonia Manzano

    Harlequin Teen

    Feb, 2014 — Feb, 2015 (about 1 year)

    ● Planned and executed publicity campaigns across all media, direct events and tours, and foster relationships with libraries, bookstores and consumers for growing teen imprint, including projects for best-selling authors including Julie Kagawa, Jennifer L. Armentrout, and Gena Showalter

    Henry Holt Books for Young Readers

    Mar, 2006 — Nov, 2008 (over 2 years)

    ● Planned and executed publicity, marketing, and online campaigns across all media as a one-person department for 70+ titles including best-selling and award-winning authors Nikki Giovanni and Eric Carle

    Little Brown Books for Young Readers

    Jan, 2003 — Feb, 2006 (about 3 years)

    ● Directed media campaigns and multi-city events and tours (with media in each market) for high-profile, celebrity, and best-selling authors/titles such as the Gossip Girl, Arthur, How to Train Your Dragon, and Cirque Du Freak series

    Portfolio

    Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars!Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents vi... read more
    Take a journey through time and genres to discover stories where queer teens live, love and shape the world around them. Seventeen young adult authors across the queer spectrum have come together to create a collection of beautifully written diverse historical... read more
    Pura Belpre Honor winner for The Revolution of Evelyn Serrano and one of America's most influential Hispanics--'Maria' on Sesame Street--delivers a beautifully wrought coming-of-age memoir. Set in the 1950s in the Bronx, this is the story of a girl with a drea... read more
    Kill the Boy Band

    Goldy Moldavsky

    Just know from the start that it wasn't supposed to go like this. All we wanted was to get near them. That's why we got a room in the hotel where they were staying. We were not planning to kidnap one of them. Especially not the most useless one. But we had him... read more
    Refugee

    Alan Gratz

    A New York Times bestseller!JOSEF is a Jewish boy living in 1930s Nazi Germany. With the threat of concentration camps looming, he and his family board a ship bound for the other side of the world . . .ISABEL is a Cuban girl in 1994. With riots and unrest plag... read more

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