Jennifer Abbots - Publicist
I'm an accomplished publicity, marketing, and digital professional with 15 + yrs experience with best-selling and award-winning campaigns.
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Overview
I am a freelancer specializing in publicity, marketing, and digital content. Previously, I worked in in-house publishing publicity for more than a decade, representing best-selling authors such as Sesame Street star Sonia Manzano, Alan Gratz, and Eric Carle and series such as Arthur, Gossip Girl, and How to Train Your Dragon.
I offer my clients:
Planning and execution of media strategy across all platforms (digital, print, TV, and radio) Materials creation Online media and social networking posting, reporting, and management
PR activity tracking and follow-up Consulting on brand and brand-messaging Event planning and management Media escorting in the Southwest and media training
I offer my clients:
- Press releases, pitches, email blasts, and praise sheets
- Media kits
- Public-facing marketing/PR plans
- Marketing materials (newsletters, posters, sales tools, and more)
- Social media assets and site content (original postings and externally generated)
- Pitching clients to festivals, conventions, meetings, seminars, trainings, and trade shows
- Venue liaising
- Coordinating all aspects of retail in-store and off-site events, including launch parties; fundraising events; industry shows and conventions
- Transporting clients to and from appointments
- Airport/train station pick-ups
- Travel arranging
- Media training
Services
Fiction
Middle Grade
Picture Books
Science Fiction
Women's Fiction
Young Adult
Work experience
Freelance Publicity and Marketing
Self-employed
November, 2008
–
Present
(over 12 years)
● Created publicity strategies, developed media kits, and liaised with publishers, media, and audience for clients including Harlequin, Tor, Macmillan, and Hachette Book Group.
● Created, edited, and managed all communications including social media, website content, marketing, and press materials for clients including Brooklyn Book Festival and Cesson 3.0 online marketing agency
Publicity Manager
Scholastic Trade Books
February, 2015
–
October, 2017
(over 2 years)
● Directed major campaigns for high-profile, celebrity, and best-selling authors/titles including national, local, and online media campaigns and multi-city events and tours (with media in each market)
● Authors represented include best-sellers Alan Gratz, Daniel Jose Older, Luanne Rice, and Goldy Moldavsky; National Book Award honoree Eliot Schrefer; and former Sesame Street star Sonia Manzano
Associate Publicity Manager
Harlequin Teen
February, 2014
–
February, 2015
(about 1 year)
● Planned and executed publicity campaigns across all media, direct events and tours, and foster relationships with libraries, bookstores and consumers for growing teen imprint, including projects for best-selling authors including Julie Kagawa, Jennifer L. Armentrout, and Gena Showalter
Associate Director of Publicity
Henry Holt Books for Young Readers
March, 2006
–
November, 2008
(over 2 years)
● Planned and executed publicity, marketing, and online campaigns across all media as a one-person department for 70+ titles including best-selling and award-winning authors Nikki Giovanni and Eric Carle
Publicist
Little Brown Books for Young Readers
January, 2003
–
February, 2006
(about 3 years)
● Directed media campaigns and multi-city events and tours (with media in each market) for high-profile, celebrity, and best-selling authors/titles such as the Gossip Girl, Arthur, How to Train Your Dragon, and Cirque Du Freak series
Portfolio (5 selected works)
Refugee
Alan Gratz
A New York Times bestseller!JOSEF is a Jewish boy living in 1930s Nazi Germany. With the threat of concentration camps looming, he and his family board a ship bound for the other side of the world . . .ISABEL is a Cuban girl in 1994. With riots and unrest plaguing her country, she and her family set out on a raft, hoping to find safety in America . . .MAHMOUD is a Syrian boy in 2015. With his ... read more
Kill the Boy Band
Goldy Moldavsky
Just know from the start that it wasn't supposed to go like this. All we wanted was to get near them. That's why we got a room in the hotel where they were staying. We were not planning to kidnap one of them. Especially not the most useless one. But we had him-his room key, his cell phone, and his secrets.We were not planning on what happened next. We swear.From thrilling new talent Goldy Mold... read more
Becoming Maria: Love and Chaos in the South Bronx
Sonia Manzano
Pura Belpre Honor winner for The Revolution of Evelyn Serrano and one of America's most influential Hispanics--'Maria' on Sesame Street--delivers a beautifully wrought coming-of-age memoir. Set in the 1950s in the Bronx, this is the story of a girl with a dream. Emmy award-winning actress and writer Sonia Manzano plunges us into the daily lives of a Latino family that is loving--and troubled. ... read more
Take a journey through time and genres to discover stories where queer teens live, love and shape the world around them. Seventeen young adult authors across the queer spectrum have come together to create a collection of beautifully written diverse historical fiction for teens. From a retelling of Little Red Riding Hood set in war-torn 1870s Mexico featuring a transgender soldier, to two girl... read more
Really Professional Internet Person
Jenn McAllister, JennXPenn
Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars!Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Profes... read more
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