I'm a veteran literary publicist with a decade experience working with authors to expand their media platform and promote their brand. During my experience working at one of the world’s leading publishing houses, Hachette Book Group, and with the award-winning literary publicity firm, Media Connect, a division of Finn Partners and formerly Planned Television Arts, I've developed and executed traditional and online publicity campaigns for leadership, career, personal finance, lifestyle, and other non-fiction topics, as well as many fiction genres. Publicity campaigns have included national TV, radio and print , media and speaking tours, satellite TV and radio tours, and online promotions.
I've worked with best-selling non-fiction authors including Jack Otter, executive editor at CBS MoneyWatch and author of WORTH IT…NOT WORTH IT?, Joe Terranova, CNBC contributor and author of BUY HIGH, SELL HIGHER, and the late Gordon Murray, author of THE INVESTMENT ANSWER, as well as fiction authors Dean Kootnz, Janet Evanovich, Jackie Collins. She has also worked with top publishers that include Penguin, Random House, Hachette Book Group, St. Martin’s Press, Harlequin, McGraw Hill, and many others.
My clients have appeared in television segments on NBC's TODAY, Good Morning America, Hannity, FOX and Friends, 60 Minutes, Inside Edition, and The View. I've also secured interviews with print and online news organizations such as The Wall Street Journal, New York Times, The Economist, Time, Fortune, Forbes, INC., Bloomberg Businessweek, AP, Reuters, USA Today, Cosmopolitan, GQ, Marie Claire, People, and Men’s Health.
I was responsible for implementing publicity plans for key titles each season, strengthening and developing media contacts, reviewing book proposals, overseeing all social media platforms for Business Plus imprint, creating press releases materials and media lists, and securing media placements for authors.
-Responsible for client contact, media outreach, planning sessions, client meetings, and preparing media tour schedules and updates.
-Wrote press kit materials for clients including press releases, biographies, media alerts, and collateral materials.
-Coordinated multi-city author speaking events and media tours.
-Managed and schedule Morning Drive Radio Tours® and satellite TV tours.
-Arranged national TV tours.
-Devised social media strategies for clients, which include blogger outreach and developing social media news releases.
-Acted as internship committee manager responsible for interviewing all candidates and creating, implementing and supervising internship training program.
-Assisted publicity managers on new business proposals, accounts and daily tasks.
From a bright new talent comes this debut novel about a young woman who travels for the first time to her mother’s hometown, and gets sucked into the mystery that changed her family foreverMattie Wallace has really screwed up this time. Broke and knocked up, she’s got all her worldly possessions crammed into six giant trash bags, and nowhere to go. Try as she might, Mattie can no longer deny t... read more
Credit or debit? Rent or buy a house? Buy or lease a car? Take or decline the rental car insurance? Renovate the kitchen or finish the basement? Buy stocks or mutual funds?Every day we are forced to make financial decisions, but the right answers all seem to require complicated, mind-numbing research. And who has time for homework when you're paying for a bag of Fritos at 7-11? Or filling out ... read more
Now with a new chapter that focuses on what great bosses really do. Dr. Sutton reveals new insights that he's learned since the writing of Good Boss, Bad Boss. Sutton adds revelatory thoughts about such legendary bosses as Ed Catmull, Steve Jobs, A.G. Lafley, and many more, and how you can implement their techniques. If you are a boss who wants to do great work, what can you do about it? Good ... read more
Former Secretary of the Treasury Hank Paulson -- who was at the very epicenter of the crashing financial markets -- provides a startling, first- person account of what really happened during this time of global financial crisis - and this revised edition features fresh and original material from Paulson on the five-year-anniversary of the 2008 financial crisis.From the man who was in the very ... read more
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the a... read more
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In 2003, Pat Tillman, serving in the US Army, hastily wrote a "just in case" letter to his wife, Marie. When he returned on leave before his departure to Afghanistan, he placed the letter on top of their bedroom dresser. For months it sat there, sealed and ever-present, like a black hole through which Marie knew her stable life would be pulled if she ever had reason to open it. Then, in April ... read more
Once upon a time Corporate America paid certain people huge fees to tell organizations what they were doing wrong. These men and women really knew next to nothing. They trashed businesses, destroyed careers, and wasted time and money. They called themselves Management Consultants. I know them well. I was one of them. Welcome to the... HOUSE OF LIES.When Martin Kihn joined a powerhouse New York... read more
Jim Hopkinson details a novel way to get the the raise you deserve. Using these ten steps, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this book gives readers the tools to conquer "the evil HR lady." While other books or websites might list a few standard bullet points on the subject from an expert in the HR field, Jim take... read more
The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it--entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They're adding to their incomes and creating safety nets in case the ax falls at work. In the process, they're unlocki... read more
Denver Jones is a hotshot twenty-something attorney working in L.A. Carolyn Henderson is personal assistant to a powerful and very married D.C. Senator with whom she is having an affair. And Annabelle Maestro is NYC's madam of choice for discerning famous men.Then there is Bobby Santangelo Stanislopolous, the Kennedy-esque son of Lucky Santangelo and deceased Greek shipping billionaire, Dimitr... read more
Recipe for disaster: Celebrity chef Stanley Chipotle comes to Trenton to participate in a barbecue cook-off and loses his head – literally.Throw in some spice: Bail bonds office worker Lula is witness to the crime, and the only one she'll talk to is Trenton cop, Joe Morelli.Pump up the heat: Chipotle's sponsor is offering a million-dollar reward to anyone who can provide information leading to... read more
An irreverent black comedy about sex, drugs, murder… and children's baseball. Dwayne Devero is just like you and me, except he simply doesn't give a s**t any more. He's had enough. He's done with people living life wrong. You'll do it right, or he'll bury you under the bases at the ballpark where he coaches. It's just that simple. Tired of poor decisions being made all around him, from the pol... read more
For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, co-opt, and profit from government regula... read more
Human resources and management consultants are frequently asked to help their clients address fundamental breakdowns within their organizations. More often than not, these breakdowns occur between conflicting functional areas, such as sales and customer service, sales and operations, or creative and operations management. This book explains why these breakdowns occur and details what you can d... read more
Pig and Penguin are pals that want to have a party for their friends. But when Pig wants to host a proper luncheon, Penguin protests and insists on a pirate-themed party. The competition is on, but who will throw the best party ever? Creative alliteration and colorful illustrations tell the story of Pig and Penguin, and how friendship ultimately overcomes their differences.
Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to... read more
This fully illustrated autobiography recounts Sheila Kitzinger’s life from her childhood, with a mother who was a feminist before the term was invented, her student days in Oxford to her pioneering work in anthropology and tireless campaigning for women’s rights and improvement in maternity services.An inspiration to many, Kitzinger talks candidly about her set-backs and failures as well as he... read more
Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café and dream. Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands... read more
Sassy, funny, blunt, and definitely not sugar coated, Don't Burp in the Boardroom examines etiquette in the workplace, from the warehouse to the top floor. While the outerwear may be different, the dilemmas from cubicle to corner office are the same. Rosalinda Randall delves into common predicaments like food, the break room, social media and electronics, office romances, or how to make a good... read more
The essential guide to being smart about money and investing Blue Chip Kids: What Every Child (and Parent) Should Know About Money, Investing, and the Stock Market is a fun and easy-to-understand introduction to the world of money and investing for kids and parents. Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father’... read more
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PR and digital media expert with more than 14 years of experience executing national campaigns for bestselling authors and non-book clients.
Book, Media, and Tech Marketer/Publicist that has worked for major publishers, indie publishers, and self-published authors. Yay books!