Working with leading authors in marketing, PR, advertising and sales to realise their ideas for writing projects and hone them to address market need for a mixed audience of business practitioners and students, as well as the general reader.
Commissioning and designing strategy for legal professional materials and their conversion to digital format, as well as managing a team of publishing editors for success across the portfolio.
Managed a team of Commissioning Editors and Desk Editors to deliver high calibre HE textbooks (both print and e-book) tailored for the needs of students and lecturers across a range of HE subjects, including psychology, sport, geography, law, business and linguistics.
Commissioned a range of legal textbooks to bring innovative new educational techniques into the portfolio.
Refreshed the content of a portfolio of subscription products to bring them into line with current practice and digital formats.
Worked at the highest level commissioning professional legal books, journals and subscription products on banking, finance and insurance law and compliance.
Commissioning and management of a large and commercially successful portfolio of student textbooks.
Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on 9 of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the power... read more
This best selling text provides a clear and straightforward account of the basic rules of English contract law. "Contract Law" introduces the current debates about the nature, scope and functions of the law and discusses the wider controversies which surround some of the basic doctrines. This text is praised time and again by lecturers and students for being compact yet comprehensive in covera... read more
An engaging introduction to the more advanced writings on criminal law, designed to provide the additional insights necessary to excel in the study of the subject.
In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment.This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitt... read more
Gross's book has been described as the trailblazer in the psychology textbook revolution and the psychology student's bible. It has established itself as the benchmark introductory psychology textbook. Its 50 chapters cover every conceivable topic, from substance abuse to health psychology, from criminological psychology to moral development. This fifth edition has been fully revised to incorp... read more
Is there a theory that explains the essence of consciousness? Or is consciousness itself just an illusion? The 'last great mystery of science', consciousness is a topic that was banned from serious research for most of the last century, but is now an area of increasing popular interest, as well as a rapidly expanding area of study for students of psychology, philosophy and neuroscience. This g... read more
A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair question... read more
Evelyn Brodie worked as an economist in government and the City, then as a live television journalist, Head of Financial Communications and strategic communications consultant, until undeniable experiences forced her to change her belief system. 'I had unconsciously adopted the role of Scary Corporate Bitch, which required me to suppress my femininity, intuition and compassion in favour of bei... read more
With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same resul... read more
Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built... read more
Sport and Exercise Science: An Introduction provides a broad-based foundation in the major areas that underpin the scientific study of sport and exercise science, thus helping undergraduate students to develop a sound understanding of human anatomy, physiology, nutrition, metabolism, biomechanics and psychology related to sport, exercise and health. It includes a range of useful features in ev... read more
Richard Gross turns his expert eye to the psychology of human nature in a contemplative account encompassing cognition, consciousness, language, time perception, sense of mortality and human society. This book will help you to consider the unique aspects of being human and to understand the biological underpinnings for the intriguing and distinct behaviours and experiences common to human bein... read more
Deferred Prosecution Agreements is a topical guide to the brand new regime for addressing corporate liability in England and Wales. It provides a straightforward account of the development of the new rules, and will be essential for all those at the nexus of corporate crime and prosecution.
For those approaching medical law and ethics for the first time, Unlocking Medical Law and Ethics ensures that the student grasps the main concepts with ease, providing an indispensable foundation in the subject. The Unlocking the Law series is designed specifically to make the law accessible. Each chapter opens with a list of aims and objectives, contains activities such as quick quizzes and ... read more
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Accomplished author, ghostwriter, and editor of books, blog posts, and articles who transforms chaotic concepts into clear prose.
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