• Provide strategic copy development and branding/editorial insight for a broad base of clients ranging from major educational institutions to small business startups.
• Proofread and edit internal and external communications including manuscripts, ads, brochures, RFPs, newsletters, bios, websites, pitch decks, blogs, etc.
• Clients include: Book In A Box, Chicago State University, Intrinsic Systems, Janus Henderson Investments
• Copy edited all marketing communications for Advertising and Brand Strategy department.
• Proofread, edited and consulted on brand standards for ads, bill inserts, electronic newsletters, Web pages, emails, etc.
• Managed and updated internal trademark usage by collaborating with Xcel Energy legal department and intellectual property attorneys. Served as a liaison between internal clients and outside counsel—conducting research on trademarks, communicating U.S. Patent and Trademark Office deadlines, etc.
• Maintained the corporate communications and brand guidelines.
• Launched the MOOD (Marketing Operations on Demand) project management tool by conducting new user training and customizing the online tool to address the needs of Xcel Energy. Managed the day-to-day administration and maintenance of the tool, providing one-on-one assistance to individual users.
• Edited interactive educational materials (SMART Notebook & ActivInspire—Promethean software).
• Edited traditional classroom lesson plans and online storyboards in a Web-based environment.
September 2011–December 2011 and July 2010–December 2010
• Proofread advertising and marketing collateral for weekly inserts.
• Wrote headline and technical copy for weekly circulars.
• Consulted with marketing, merchandising and traffic partners to obtain accurate, production-ready pricing and product descriptions.
• Provided copy editing and brand consultation on collateral in all mediums including online, direct mail and internal/external communications for Corporate Branding Creative Services department.
• Applied expert-level discretion to ensure high-quality product on multiple dimensions, including accuracy, consistency and sales impact of collateral.
• Evaluated layouts and proofs for clarity, organization, brand adherence, legal compliance, grammar/usage, punctuation, spelling, style and format.
• Educated team members, internal business partners and new staff on the proper use of service marks, legal disclosure, copy standards and branding guidelines.
• Collaborated with legal department to ensure all collateral adhered to legal standards.
• Maintained and updated the corporate style guidelines.
Loyal employees attract loyal customers. Companies must adapt to evolving expectations and engage their employees in the same way that they engage their customers. Successful business leaders create a culture of listening across their organizations to inspire loyalty and build a competitive advantage. In LOYAL, Microsoft executive Aaron Painter explains how accomplished leaders use the time-te... read more
Foreword by Dr. Steve Robbins, author of What If?: Short Stories to Spark Diversity Dialogue. Men are from Mars and women are from Venus--but when it comes to the workplace, everyone needs to come down to Earth (at least in the workplace).While countless books are aimed at teaching women to thrive in business, very few are simply aimed toward helping men to lead the journey toward gender inclu... read more
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Corporate cultures, global mindsets, and employee priorities are changing, which means management and human resources departments must also evolve. To ensure teams are well crafted, motivated, and successful, managers and HR professionals must step outside their comfort zone and adapt to younger, newer ways of thinking—they must become Agile. In Agile People, management consultant Pia-Maria Th... read more
Having a supportive mentor as one moves up the company hierarchy can make a career-changing difference—between becoming a good leader or a great one. Without a guide or the knowledge of how to truly encourage talent, aspiring leaders and seasoned executives alike can flounder. After thirty years of professional success, Bill Hicks has lived the life of corporate leadership. In The Leadership M... read more
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Obtaining key facts of the claims process while staying current on laws impacting workers' compensation claims takes time, effort, and the right partners. But claims examiners are often inundated with more than one hundred active claims, while claims managers, risk managers, and VPs are removed from the day-to-day hurdles of the process. All of these stakeholders need a way to manage claims ef... read more
Business change is often out of our control and can be very unsettling. But turmoil also creates opportunity. In A Guide to Positive Disruption, Joanna Martinez gives you the tips, tricks, and tools to become an effective agent of constructive change. She demonstrates how to roll with the punches of negative upheavals and gives you the knowledge you need to become a positive disruptor. In this... read more
On July 30, 2010, Matt and Emily were blessed with the birth of a healthy baby boy, Carter Matthew Abbott. Just six days later, Matt and Emily were faced with the decision to either take Carter off of life support or continue down a path with little to no hope of a life or future for their newborn son. Who Is Carter? is the true story of how the Abbotts embraced possibilities over limitations,... read more
And Whose Life Are You Living, Anyway? What Wise Women Know and Do About Purposeful Living invites readers to invoke and marshal inner wisdom as a guide to more purposeful living. Author Angela Kenyatta offers a compassionate and compelling work that explores the intersectionality of the personal and the political in relation to identity, spirituality and power. Through a series of reflective ... read more
Despite companies today adapting to the digital ad age, there's one area of the business that still eludes many: the power of YouTube. However, in an information-saturated environment, YouTube's mix of targeting, video, and immediacy--along with the ability to personally influence customers--can be the key to catapulting a brand above its competitors to deliver measurable, notable results.Vide... read more
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When the housing market crashed in 2009, Michael Erath lost everything. Due to a combination of declining sales, betrayals from key staff, and personal shortcomings, Michael went from owning two multimillion dollar businesses to almost destroying his marriage, losing his home and companies, and struggling to make ends meet. But he didn't let failure keep him down. Instead, he learned from his ... read more
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If you want to future-proof your business, you need to challenge the status quo. Rocking the Ship enables you to create and implement groundbreaking innovations.You will... Understand why your company struggles to create business innovations Learn how to develop disruptive business models systematically Attain intellectual leadership by virtually and playfully attacking your own industry Creat... read more
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In an industry with paper-thin margins, R1 International has become the world's largest rubber-trading company. Its meteoric rise took place because its founder, Sandana Dass, had a singular vision: to create a unique company to redefine rubber trading. Passion to Serve, Grow, and Prosper gives you an insider's view of R1's journey to success. Reflecting on the company's remarkable growth and ... read more
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Even though you've graduated college, it doesn't mean you know what you want to do with the rest of your life, and the job position you take after graduation may not contribute to your long-term success. Instead of simply taking a job, you want to launch a career--one that's satisfying, invigorating, and financially rewarding.In Launchers, Codie Wright and Dr. Kerry Litzenberg offer a comprehe... read more
You have an incredible idea that you can't get out of your head. It's all you think about, day-in, day-out, but you're reluctant to share it with anyone because you're afraid you lack the experience, knowledge, or capital to put it into action. Ben VandenWymelenberg not only believes in your idea--he thinks it's essential to the survival of our planet.In The World Needs Your F*cking Ideas, Ben... read more
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