Overview
My approach combines a passion for problem-solving and an innate desire to empathize, ensuring that the needs and goals of my clients are always at the forefront of my mind.
From start to finish, my top priority is to listen and cultivate understanding. To create designs that truly resonate aren’t just aesthetically pleasing but also functional and effective.
A veritable Swiss army knife of design, I have extensive experience in web, user experience, packaging, print production, and digital campaign design. Each design solution is crafted with a holistic approach, ensuring its seamless integration across your brand.
Services
Fiction
Non-Fiction
Works with
Awards
- Muse Awards, 2022 Gold Winner
- Creative Communications Awards, 2022 Winner
- W3, 2022 Gold Winner
- Davey Awards, 2022 Silver Winner
- Web Excellence Awards
- GD USA, 2019 Winner
Work experience
Self-employed
Transforming complexity into simplicity. Offering User Experience (UX) Design, Creative Direction, and Brand Development.
Champlain College
I guide aspiring designers through the dynamic realm of web creation and strategy. Fostering creativity, I empower students to master the principles of user experience and interface design. Through interactive teaching, I instill not just technical skills, but a passion for crafting visually stunning and intuitively navigable online experiences.
Scout Digital
Crafted compelling designs and user experiences at the intersection of creativity and functionality, elevating metrics to drive engagement and business growth. Engineered intricate designs to seamlessly guide users, enhancing satisfaction and retention. Collaborated closely with the Strategy Director to align design objectives seamlessly with project goals, embodying the innovative spirit of Reedsy.
Seventh Generation
Led comprehensive UX improvements, overseeing wireframes, prototypes, and site map updates. Directed full website redesign, executed key strategies for multi-channel marketing campaigns, and developed holistic branding approaches for various channels. Orchestrated successful product launches with effective digital campaigns, and managed the entire process of packaging design from conception to print production, ensuring quality at every step.
Solidarity of Unbridled Labour
Elevated packaging impact through a redesign, ensuring brand consistency and heightened shelf visibility for a multi-million dollar client. Played a pivotal role in shaping brand decisions for a multi-billion dollar client, reinforcing identity and messaging. Orchestrated custom photoshoots, creating captivating visuals to enhance brand perception and foster emotional connections.
Projects
Seventh Generation | Website design and redesign management
Seventh Generation is a green cleaning Consumer Product Good company based in Burlington, VT.
As the lead design stakeholder, I defined schedules, established efficient review processes, and directed design reviews with TAG's Creative Director. Proactively managing client feedback, I ensured swift delivery of design deliverables. Confidently capturing and consolidating feedback in internal meetings, I chaired external design reviews, steering client-side comments towards successful outcomes.
LLBM | A website with all the bells and whistles
Lynn Lynn Blackman & Manitsky (LLBM) is a Vermont law firm that serves businesses, entrepreneurs, private and public educational institutions, municipalities, employers, and individuals.
Focused on the client's needs with multiple internal stakeholders, I enhanced the prototype by adding interactive elements and hover-states to elevate user delight and understanding of Lynn Lynn Blackman & Manitsky's value. Utilizing Figma, I created a high-fidelity design and conducted usability tests for feedback. Refining the design based on insights, I improved the overall user experience.
Smart Pest Prevention | Redesign that surpassed budget expectations.
Smart Pest Prevention offers a variety of high-tech, non-toxic pest prevention treatments in Hawaii.
Immersing myself in the client's perspective, I crafted a refined Information Architecture, delving into their content strategy for nuanced business insights. I designed and built the website using Elementor in WordPress. I conducted functionality tests and launched the site.
From client:
"It made us look like we had the budget of Orkin!"
Hunger Mountain | Redesign that exceeded expectations
The Hunger Mountain Co-op (HMC) is a well-established health food store and co-operative in Central Vermont.
I initiated with a thorough analysis and Lean Canvas creation, identifying key customer segments and streamlining user journeys. Addressing a complex 65-page structure, I conducted a card sort process to reorganize and clarify information, focusing on bringing robust form processes online for an improved user experience. The refined Information Architecture resulted in a streamlined site with 16 pages, complemented by organic shapes and brand-enhancing elements, capturing the lush and crisp essence of the brand. The collaborative process, from prototype design in Figma to JIRA ticket tracking, ensured a visually appealing and functionally efficient final product.
The results:
Record-breaking traffic within weeks of new site launch.
Online Orders surpassed historical expectations and received a ton of positive feedback from their very active member base.
Luther Ridge | Redesign for a community with heart.
Luther Ridge provides subsidized living options for the elderly in Connecticut.
I conducted a thorough content analysis and identified key user personas through competitive research. I leveraged Elementor'slayout builder for a swift and sophisticated redesign. The rapid development of flexible components ensured a quick turnaround, leading to the client's satisfaction with both speed and efficient content management using Elementor's WYSIWYG builder.
Blooming Babies | A redesign that wowed
Blooming Babies offers bespoke lactation consultations both in-person and virtually as well as breast pump ordering and educational classes.
Beginning with a comprehensive discovery phase, I streamlined content into a user-friendly information architecture, utilizing existing brand assets to create a fully branded site. The redesigned website was executed through Figma for Information Architecture, wireframes, and prototyping, and built on Weebly in Square. It garnered resounding satisfaction from the client, highlighting the positive impact of a professional look and improved functionality.
From client:
"Jamie was able to take my vision and create a professional and much more user-friendly website! … I’ve already gotten positive feedback from folks who have navigated my new site!"
Punchpass | Bringing a brand to life
Punchpass is a leading SaaS company based in Burlington, VT. They offer a comprehensive booking solution for small and large international businesses.
Managed a diverse array of resources, including Guides, Podcasts, Client Stories, Webinars, and a Blog spanning various categories. Tested solutions in a 24-page interactive Figma prototype, catering to five breakpoints per page for a responsive and visually consistent experience across devices.
From client:
"It’s been wonderful, Jamie! Thank you so much for everything you did to make it a success. I’m so impressed with your work, and so grateful that you approached our site with such commitment."
