Honlee Zen

Honlee Zen - Web Developer Tick


Bookaholic web designer. Passionate about non-fiction. My effective & elegant web design will help you sell more books.

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Hi there, I’m Honlee (my Hawaiian nickname is "Hanalei"), originally from Hawaii and currently living part of the year in America, Asia and Europe. I'm a WordPress Web Designer & Developer, Authorpreneur, Entrepreneur & Digital Nomad.

Lover of good food, good books & good people. Avid reader, learner, and bookaholic. Obsessed with books, web design, and everything WordPress.

With over 13 years experience and consistent 5 star ratings and testimonials, I am delighted that I can combine my passions (books + web design), under one roof, as a freelancer with Reedsy for aspiring and published authors.

Because I’m currently writing my first book, this gives me insight, know-how, and understanding with the writing process, the challenges you are going through, and what an author's web site requires to be effective and successful.


Minimalist, Clean, Elegant, Effective, Less is More Web Design. To quote Leonardo DaVinci - “Simplicity is the ultimate sophistication.”

With the popularity of cell phones and mobile devices, and visitors who are short on time and with short attention spans, I believe that “LESS IS MORE” web design is more effective and user-friendly, and will help to gain your visitor’s attention and retention much longer, especially compared to cluttered or overly complicated websites.


Whether you like it or not, your website will determine your success because humans do judge a website by its cover, appearance and professionalism. This means you have about 4 seconds to make a positive first impression with your visitors.

If your web site doesn't capture your visitors' attention in a positive way and within a few seconds, they will click in and out faster than a New York minute. It is, therefore, very important to make a positive first impression, and you can do so by choosing a professional, talented, effective, and experienced web designer, such as myself. ツ


Successful authors have a solid online presence. It means you care enough to invest in being your best for your readers. It establishes credibility. And it builds trust that your readers will have a quality relationship with you, the author, from the beginning.

And a professionally designed web site will give you instant credibility and instant trust with your readers and visitors faster and easier than any other medium.


Choose your web designer wisely, because not all web designers are created equal, and not all web sites are created equal, and we usually get what we pay for.

I will work with your budget; however, keep in mind that a website that works and converts is an investment, and not an expense, and having adequate funds to accommodate what you want and for quality work will give you the best results. After-all, you and your readers deserve to have a quality web site that showcases you and your brand in the best light possible.


Being seen with your ideal readers helps you to build your ‘tribe’. Engaging with your tribe builds your platform. Your platform increases your ability to sell more books. (And big publishers notice authors who have big platforms.) And this all starts with an effective and elegant web site that is working for you 24/7/365, even while you sleep.


Start building your author platform the right way by establishing your brand from the beginning with a professionally designed web site, bespoke, and custom made just for you.

We will begin with a web design questionnaire that will help you get super clear as to what you want, which will let me know what you want, so that I can then deliver what you want, and together we can get you started on the right foot and with a strong foundation.

At the minimum, I would recommend that you have the following web pages on your Author's Web site - Home, About, Contact, Blog, Your Books & Book Reviews, Events, Social Media icons & links, Call to Action buttons, opt-in form to build up a mailing list. And I can design you whatever look and feel you want, and will capture and display your personality, image, and brand to your preferences.


I consider each web site project I work on akin to being a work of art, giving you my dedicated time, attention and focus, and delivering you a quality website that you will love, be happy with, and be proud of for years to come.

I am reliable, responsive, friendly, professional, meet deadlines, supportive, offer effective and beneficial suggestions and feedback, constantly learning and improving my craft, have successfully worked with an international clientele from all over the world for over 13 years, passionate about my work, and will work your project with the same TLC as if it were my own.

Also, I have excellent written and communication skills, and I believe that being able to communicate clearly and offer constructive and beneficial feedback and suggestions, is just as important as delivering you a quality web site.


I have earned and received an abundance of Happy Client's testimonials over the years, below is just one from a #1 Best-Selling Author -

"Honlee's personality, warmth and professional knowledge around all aspects of design were immediately evident. One of the things I most appreciate about Honlee is that she follows inspiration, which is (no doubt) part of her personal success formula. Her grace, refinement and sophisticated aesthetic are obvious in her work.

Any design project she decides to take on will certainly benefit from her talent - her work is a-MAZING!!! She has a great eye and knows what will work in the marketplace to build a brand. Her commitment to service and professionalism is unparalleled - no doubt that translates into any project she takes on - and I am thrilled to be working with her now!"

Honlee has helped me refresh a couple of my existing book covers and, as a result, they have become #1 bestsellers! A book cover has to attract attention – even when it’s as small as a postage stamp. It is the beginning of the relationship with the reader. The book cover is what generates sales, and is the first most important aspect of a book.

By upgrading my book covers, I saw a difference in sales. And each book sold meant a potential new client. So as a result of my new book covers, my business has grown!"

~ L. Scheurell, author of "Feng Shui for Entrepreneurs"


Writing a book is not an easy feat and I have so much respect and admiration for you and your accomplishments. You are one of the very few who has actually pulled off getting your books written (and not just dreaming or talking about it like the majority)!

The next step is to invest in a web site that does you and your book(s) justice, a web site that will help you to more quickly and efficiently build and/or improve your brand and image, and a web site that adequately and accurately showcases you and your books in the manner that you envision, and that you are happy with and proud of.


It will be an honor to know more about you, your goals, your book(s), your thought leadership, what you would like on your dream website, what your biggest web site challenges are, what your most wanted responses are, and anything else that will help me to deliver exactly what you want and more.

Although I have a special interest in the non-fiction genre, whatever your genre is, let’s connect and find out if we make for a mutually good fit. I look forward to hearing from you, getting to know you, connecting with you, and working with you. Don't procrastinate. Contact me today. ツ

Business & Management
Health & wellbeing
New Age
Self-help & Self-improvement
Children's Picture Books
Works with


  • Pepperdine University, Malibu, California, 2 years, Coursework in Graphic Design, Advertising, Photojournalism, https://www.pepperdine.edu/
  • Otis College of Art & Design, Los Angeles, California, Coursework in Drawing & Painting, https://www.otis.edu/
  • University of Hawaii, Hilo, Hawaii, 4 years, BA in English, https://www.hawaii.edu
  • Hawaii Pacific University, Honolulu, Hawaii, Coursework in Computer Science, https://www.hpu.edu/
  • Hawaii Preparatory Academy, Kamuela, Hawaii, 4 years (private boarding high school, college prep), https://www.hpa.edu/

Work experience

Senior Web Designer/Developer, Creative Director, & Owner

December, 2005 – Present (about 13 years)

13 years experience. WordPress Web Designer and Developer, Authorpreneur, and Entrepreneur. I am the Owner, Web Designer, and Creative Director of my own web design boutique, which I run all over the world, as I travel around the world, and have been working successfully with international and local clientele.

For aspiring and published authors, I offer custom Web Design for Authors to Build your Platform, be digitally savvy, be seen as an authority or leader in your industry, make a bigger impact with your business-building book, and Sell More Books.

My mission is to help my clients succeed with an effective, profit pulling web site, leverage their time and resources, more easily share your special and unique books, products, and services with the world, work smarter, not harder, and to make more money.

After-all, the more prosperous we are, the more we have to give and share with our loved ones and with the world …

* Specializing in Websites that Work – Branding, Selling, Connecting

* Designing & Developing Elegant & Effective Websites that bring my clients more business

* Mobile Responsive, Mobile Friendly, Mobile Optimized WordPress web sites that look and work great on all devices.

* Plus, SEO, landing pages that convert, graphic design, eBook Covers, Google Ads, eCommerce/WooCommerce, Business Consulting, UI/UX design, newsletter/email/autoresponder set-up and management, web site maintenance and management, branding, and more ...


Mastermind Buddies - mastermindbuddies.com

Brainstorming Breakthroughs - Grow Yourself and Your Business - Where Two Heads are Better than One

** Make sure to click on the images in my PROJECTS section to get a more accurate and fuller view of each image ***

Bettino's Pizza - bettinospizza.com

Exceptional Tasting Food, Where Good Isn't Good Enough

Fragrant Green Tea - fragrantgreentea.com

Tea you can drink all day - Long lasting, aromatic, delicious

Digitally Savvy Authors - digitallysavvyauthors.com

Coaching Services for Authors Who Want to Be Digitally-Savvy

Soul Soothes - soulsoothes.com

Holistic and Sports Massage Therapy - Heart, Body, Mind, and Soul Relaxation

Software Testing Trainer - softwaretestingtrainer.com

Software Testing Fundamentals: Basic Training for New Software Testers.

Tony is a client with 40+ years experience as a QA tester, and with a passion for teaching, he wants to be able to provide QA students with the basic skills needed to begin their careers as professional software testers, and so we worked together in creating an online training course. He is currently writing his Quality Assurance Software Testing books, which will be used as a lead generator to his online training course.

Kona Lawyer

Arbitration, Admiralty, Real Estate, and Business Law

** Make sure to click on the images in my PROJECTS section to get a more accurate and fuller view of each image ***

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