Hannah Cooper – Publicist

They Both Die At The End by Adam Silvera

Adam Silvera is a New York Times bestselling author of Young Adult novels. I worked on the UK release of History Is All You Left Me and They They Both Die At The End.

- Tour with Adam included two public events - Waterstones Piccadilly (London) and Eason O’Connell Street (Dublin). This was ahead of publication of They They Both Die At The End so I printed advance reader copies ahead of the tour, and revealed the UK cover for They Both Die At The End live at the Waterstones event.

- Adam’s novel History Is All You Left Me was picked for the Zoella Book Club exclusive to WHSmith. Ahead of the trade announcement, whilst he was in the UK, I secretly filmed him in conversation with Juno Dawson, who had selected and reviewed History Is All You Left Me for the book club – the videos were then used by WHSmith.

- To utilise Adam’s online reach (Instagram: 24k and Twitter: 29k followers) my campaign supported this. I produced sharables to help promote the book, and launched a Twitter campaign inviting Twitter users to share how they would spend their own End Day, and enlisted bloggers and media outlets Maximum Pop and Culturefly to help us spread the word. #TBDATE

- Enlisted the support of UK bloggers which included giveaways and interviews.

- Exclusive video interview with Adam and Dave O’Callaghan (Easons’s YA Book Buyer) for the Eason blog, we have reshared it this week to coincide with publication.

- Arranged for Adam to be interviewed live on breakfast television show Ireland AM

- Secured interviews for Adam with Inis magazine (published by Children’s Books Ireland) and Gay Community News.

- I teamed up with Maximum Pop! to arrange article including an ARC giveaway, coverage of our live cover reveal, a sample chapter and fun quizzes.

Sky Song by Abi Elphinstone

Abi Elphinstone is the author of The Dreamsnatcher, The Shadow Keeper and The Night Spinner. Her first stand-alone novel Sky Song was selected as the Waterstones Children's Book of the Month for January 2018. My publicity campaign included widespread coverage in the national press, blanket interview coverage across key media outlets, social media support and a busy year-long events schedule. Please see the highlights below.

- I distributed lavish advance reader copies which mailed out wrapped in sheet music with a snowflake and key tied to the package. We received a phenomenal response on social media, and I arranged trade and consumer proof giveaways across Goodreads, the Youth Librarians Group newsletter and via social media with partners including Authorfy.

- Widespread review coverage including reviews in The Sunday Times (Children’s Book of the Week), The Times (Children’s Book of the Week), The Guardian and the i. Also selected as Children’s Book of the Month in The Bookseller.

- Abi toured leading bookshops in central London to meet booksellers and sign stock – across Waterstones, Daunts, Foyles and Hatchards branches.

- Launched a window competition with bookshops to dress their windows based on Sky Song. Two bookshops win dinner with Abi and the publisher will adopt an Arctic Fox for the two winning shoppers.

- Coverage secured in Waterstones Blog, Books for Keeps, Booktrust, Just Imagine, Booktime, World Book Day, WRD magazine

- Promotional book tour to coincide with publication month in partnership with Waterstones, Blackwell’s and independents. I have also secured Abi for inclusion in the Biggest Book Show on Earth tour with World Book Day, as a speaker at the Children’s Books Ireland conference and at literary festivals including Edinburgh, Cheltenham, Bath, Borders, Barnes, Oxford (plus many more)

- Book launch for Sky Song was held at Waterstones Kings Road in Chelsea – guests donned a sprinkle of silver to tie in with the icy setting, and I arranged refreshments. The party was covered in Bookbrunch.

- Coordinated with Abi to issue a series of ‘reveals’ on her social media channels – including title, prologue and the map from the book. We teamed up with National Geographic Kids’ who revealed the book cover.

- I had Sky Song themed headers produced for Abi’s Facebook and Twitter channels and oversaw a rebranding of her website.

The Royal Rabbits of London by Santa Montefiore and Simon Sebag Montefiore

Santa Montefiore is the author of sixteen bestselling novels. Her husband Simon Sebag Montefiore is a bestselling historian, novelist and television presenter. The Royal Rabbits of London is their first collaboration and their first venture into children’s books, and illustrated by Kate Hindley. I have worked on the launch of the first two books in the series.

- I issued an acquisition of this prestigious acquisition to the UK book trade ahead of the Bologna Book Fair, and announced news of the forthcoming film adaptation with 20th Century Fox shortly afterwards.

- I coordinated a dinner for VIP retailers ahead of publication and invited Santa as a guest author to introduce the series to head office buyers.

- My campaign for the first book in the series included high profile interviews in The Times and YOU (Mail on Sunday). I also secured Santa for slots including Pieces of Me (The Telegraph), Time and Place (The Sunday Times) and My Six Best Books (Daily Express).

- To promote the paperback of the first book launched a partnership with Mayfair hotel Grosvenor House to coordinate an afternoon tea experience based on the characters – including pastries based on characters from the book, a branded menu and a goody bag for all families who purchased the tea. Coverage of this can be found on The Bookseller.

- For both books I coordinated book launch parties with a guest list including personal connections of the Montefiores along with key media and retail contacts. I launched the first book at Hatchards (Piccadilly) and the sequel at Grosvenor House (Mayfair).

- To launch Escape from the Tower, I coordinated a day of broadcast interviews in association with media agency 4MediaRelations. In total, we secured 40 items of coverage across UK radio stations.

- For the second book I also worked alongside our marketing team to brand a fleet of London black cabs. I coordinated a tour around London with the authors being photographed with the taxis by London landmarks. We received coverage in the book trade.