Overview
Hi, thanks for looking at my profile!
I am one of the most highly skilled and accomplished books marketer in the publishing industry having worked extensively across every genre (kids, adult, crime, romance, celebrity non-fiction, lifestyle, history, classics and even education!) both in the UK and Internationally. I have worked for Penguin Random House, Hachette and Egmont over the past two decades.
From Colleen Hoover and Rebecca Yarros to Mark Billingham and Lee Child, I've worked on campaigns that have been seen by millions on a global scale.
Authors have told me I'm great to work with - thinking both creatively and ambitiously on their behalf.
I have recently founded my own business but would love to offer my wealth of expertise to budding authors who are keen to be seen and to be read!
In terms of what I can offer:
Social Media (Instagram, Facebook, TikTok, YouTube) account management so if you need help building a community, I can do that for you!
Meta advertising
Copywriting
Consultancy
Asset creation for ads
Full marketing plan and strategy as well as implementation
Amazon AMS (for keyword search and optimisation)
Amazon A+ Pages
Google Ad Words
Outdoor advertising
Digital advertising
Brand strategy
Point of sale (Posters, bookmarks, flyers) for bookstores which I can offer out to Waterstones and Indies
Event management
Hope to hear from you!
Cheers,
Gemma
Services
Fiction
Awards
- Nibbies Shortlisted for Marketing Strategy of the Year for Fourth Wing by Rebecca Yarros
- Winner - BMS Award for Innovation
- Winner - BMS Award for Creativity
Certifications
- CIM Marketing Diploma
Work experience
Self-employed
Self-employed
Projects
Facebook Advertising for Verity by Colleen Hoover
Tested various copylines to promote Verity by Colleen Hoover to determine how best to position her thriller compared to the romance titles. The best lines focused on the reading experience not the characters or plots so I used this creative for Amazon A+ pages and also for meta advertising, achieving the following result in the first tranche of advertising.
Results
- Click through rate: 4.5%
- Uplift in Sales on Amazon during advertising period: 70%
Twelve Secrets by Robert Gold
I helped author Robert Gold launch a brand new crime series set in the fictional town of Haddley. I ran meta advertising, Amazon AMS, Kindle deals, socials, newsletters as well as setting up experiential events at crime festivals and in shopping centres. There were so many highlights but the main one was hitting the Sunday Times charts on the release of the paperback in December 2022 and hitting the Amazon top 10 charts on multiple occasions through utilising Bookbub and social advertising.
Fourth Wing by Rebecca Yarros
Series of book proofs created to launch Fourth Wing as part of the world-building campaign created for Rebecca Yarros. Each proof represented one quadrant (the Riders, Scribes, Infantry and Healers) and world-building is key for SFF and SF and Romantasy so this was the very start of building the buzz for a book that went on to become a global bestseller. The campaign was shortlisted for the Nibbies Marketing Strategy of the Year.
Portfolio
Gemma has 17 reviews
Professionalism
Quality
Value
Responsiveness
Rinn M.
May, 2026
Valerie C.
Apr, 2026
Vanessa S.
Apr, 2026
Caley R.
Apr, 2026
Stacy C.
Mar, 2026
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