Freya Godfrey

Freya Godfrey – Editor

Editor with over five years' in-house experience in both print and digital roles.


I am an experienced editor, having been an editor at Rough Guides for three years, where I edited a range of travel guidebooks and inspirational travel-related coffee table books.

Most recently, I have edited a range of digital content, spanning travel, history, culture, food and drink, the arts and sport, for the media-tech startup Culture Trip.

During my tenure on the editorial team at Rough Guides (at the time, a Penguin Random House company), I edited the following books:
Best Day On Earth
The Rough Guide to France
The Rough Guide to Sicily
The Rough Guide to Laos
The Rough Guide to Paris
The Rough Guide to Tuscany and Umbria
The Rough Guide to New York City
Pocket Rough Guide Barcelona

I also indexed Rough Guides books as a freelancer.
Art Cooking, Food, Wine, & Spirits Health & Wellbeing Travel
English (UK)

Work experience

Rough Guides

Jan, 2015 — Dec, 2017 (almost 3 years)

I edited Pocket Rough Guide Barcelona, The Rough Guide to Sicily, The Rough Guide to Laos, The Rough Guide to Paris, The Rough Guide to Tuscany and Umbria, Best Day On Earth, The Rough Guide to New York City and The Rough Guide to France

- Edited, produced and project-managed Rough Guides travel books to schedule and budget across various platforms
- Edited text and maps for meaning, style, consistency and structure
- Selected images and oversaw overall book design
- Liaised with design, cartography and typesetting teams
- Managed freelance editors
- Instructed and guided authors and contributors through the research, writing, editing and production process
- Worked within InDesign to create guidebooks
Having created a strategy for Rough Guides’ Instagram, I oversaw its 25% growth in following over a six-month period
Promoted online features and newly published guidebooks
Created content and encouraged user content generation


Jun, 2020 — Present

I write and edit copy for a range of clients, working largely on digital campaigns.

Culture Trip

Jan, 2018 — Jun, 2020 (over 2 years)

- I meticulously edit and proofread articles to align with Culture Trip’s tone of voice, style sheet and editorial guidelines, to ensure consistent editorial style and the accuracy of content
- I maintain an editorial calendar, developing my content strategy to align with wider company goals
- I strategically gear content towards SEO or social media channels to ensure that it surfaces to both existing and new readers
- Using Google Analytics and other software, I assess the performance of existing content to gain insights, especially from top-performing articles, as well as using these tools to identify content gaps in order to inform future commissioning decisions
- I commission a range of content, including listicles, interviews, news-related stories and features
- I regularly contribute ideas for new projects and write copy for various assignments
- Collaborating closely with in-house photography, illustration and video teams enables me to elevate great copy into visually appealing features
- I assess story pitches from existing freelance writers and recruit writers regularly, negotiating contracts and ensuring that new writers meet Culture Trip’s editorial standards
- Daily use of Wordpress to upload and edit content means that I am now an expert user of the CMS


Discover Laos with the most incisive and entertaining guidebook on the market. Rough Guides' expert authors have done all the hard work for you: seeking out the best guesthouses, sampling sizzling street food and trekking to remote hill villages, then writing ... read more

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