Clients include: Counterpoint Press, Soft Skull Press, Four Winds Press, Seal Press, Avalon Travel, Bibliomotion, LeafStorm Press, University of California Press, University of Windsor, Red Hill Publishing, and Rosetta Books, as well as dozens of independent authors.
My freelance work is primarily in publishing: designing book covers from concept to completion, designing book interiors, and all related production work (page layout, interior art management, mechanical prep). I'm also adept at content architecture for manuals and other info-packed multi-page documents.
I really enjoy the production side of design work - photo editing and manipulation (Photoshop), complex and detailed page layout (InDesign), working with vector illustrations and logos (Illustrator).
At Perseus, I worked on books produced under the Avalon Travel (Moon Handbooks travel guides, Road Trip USA) and Seal Press imprints. Key recent projects included the series re-design of the Moon Handbooks guidebooks, and the complete re-design and interior art overhaul of our Road Trip USA's 6th and 7th editions, as well as layout of all 900+ unique spreads.
Work for both Seal and Avalon included: book cover/full jacket design and mechanical production, interior page design and production on hundreds of books for Seal Press and Moon Handbooks, photo sourcing for covers (trade and travel), interior photo sourcing and coordination (dealing with permissions, copyright issues, stock sites, author submissions, outreach to private organizations), photo editing (re-touching, prep for print production).
I also worked closely with in-house editorial, cartography, marketing, and publicity departments on day-to-day book production; coordinated production needs with our authors (photo and art submissions, design issues); hired, art directed, and managed freelance designers for Seal titles; and worked efficiently with our book printers.
Worked on the Williams-Sonoma Home catalog. Management of all product photography and photo shoot images, file prep for designers, database management, text corrections and other file production, and assisted editors, producers, photographers, marketing, and the buyers on any task needed towards producing the catalog.
Book cover design and production, comp production for new projects, photography for covers and interiors, photo shoot art direction and styling, tech support, photo editing, illustration editing, package design, production for packaging mechanicals. Worked with all of shapes & sizes of books and book-like objects: boxes, trays, inserts, fold-outs, flash cards, etc.
Helped staff and press operators with any task, learned how to operate the press, made photo-polymer plates, learned about letter press paper stock/variances, and all related letter press knowledge.
Some packaging design work. Responsible for making comps of new/potential packages for client presentations. Digital photo editing in support of design staff. Responsible for documentation photos of the studio's work, and well as managing and digitizing the existing libraries. Assisted staff with small design and production tasks.
All manner of graphic design and production: logos, post cards, flyers, menus, posters, brochures, etc., for a wide range of clients (large tech companies, restaurant and hotel chains, individual business owners). Learned from the on-site high-volume press operators (offset lithography) about the nuts and bolts of production and making files press-ready.
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Dan Mogford has been working as a graphic designer for over 16 years, with a particular focus on design for the publishing industry.
Jeff is an Art Director from NYC. He specializes in the Fantasy, YA, and Sci-Fi genre. Known for creating cover for Snow Like Ashes series.