Coleen Hatrick – Publicist

Worked on events, media, social media for three of TFP frontlist titles. One was an art memoir, the other a self-help book, and the last was an Adult coloring book. Wonderful small publishing company started in the 1960's, by Larry Sloan, and Leonard Stern, now run by - Claudia Sloan.

COMMONWEALTH BOOKS OF VIRGINIA/CASEMATE PUBLISHERS
Worked on USA History titles for 2015/16. Setting up a core list of reviewers, getting the publisher onto NetGalley, mining content for social media. Working in conjunction with the Marketing team at Casemate, UK.

HOTEL BLEU (movie) July 2015/2016
A time-sensitive crowd-funding mission - working closely as a team with the director, and writer, producer, and marketer to raise production funding via Seed& Spark site, and Indiegogo using social media, and direct engagement, while building support and an audience for the film. We were given a 'green light'. The film was launched in NYC and has won a number of Indie and short film awards.

VESTOPR (Brooklyn, New York) projects
Green Rock Books - PR work on The Royal Huguenot-published October 2015
Silvertail Books - PR work on We Are the Cops -- published May 2015.

THE DIRECTORS ROUNDTABLE (based in LA, California) 2014 - present
Event coordinator and member of the marketing team for the preeminent organizer of worldwide forums for corporate directors and their advisors.

Led Publicity campaigns across all subjects for Trade, Reference, and Academic titles, including print, digital, and journals for the US division of OUP.

• Managed high-profile UK and European media campaigns for top-shelf authors
• Created comprehensive PR strategy for over 100 titles per year
• Cultivated deep media and author relationships (including managing media schedules and appearances)
• Supervised publicity budgets and junior department staff

KEY ACCOMPLISHMENTS:
− Led 400+ successful publicity campaigns for internationally-acclaimed authors
− Produced 300+ high-visibility events at major literary festivals and booksellers
− Secured hundreds of media placements
− Drove the PR campaign for the rebranded the best-selling book series: Oxford World Classics and generated sales increases of 38% in the UK and around the world and 28% in Europe. Work was shortlisted as best marketing campaign by leading UK book retailer, Blackwell’s, in collaboration with The Bookseller, a core trade publication
− Developed successful PR campaign for Very Short Introductions, a top-selling paperback series
− Profitably marketed serial rights to national media outlets to drive incremental revenue