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Coleen Hatrick

Coleen Hatrick - Publicist

Brooklyn, New York

Communications professional with 10+ years international campaign management experience. Expert at shaping, and leading publicity campaigns

Overview

Accomplished publishing professional / leader of major publicity campaigns across all subjects for Trade, Reference and Academic titles.

Proven competencies with both traditional and digital approaches to marketing and publicity for the American division of the largest academic publisher in the world.

Services
Fiction
Anthologies Classics Cultural & Ethnic Themes Literature
Non-Fiction
Biographies & Memoirs Business & Management Economics History Law Medicine & Nursing & Dentistry Music Philosophy Politics & Current Affairs Psychology Travel

Certifications

  • BA English Literature, Russell Sage College, NY
  • Postgraduate Dipoma in Education, University of London, UK

Work experience

Freelance Publicist

@ Self-employed

December, 2013 – Present (almost 3 years)

Commonwealth Books of Virginia/Casemate Publishers August 2015- present-
Working on History titles for 2015/16. Setting up a core list of reviewers, getting the publisher onto NetGalley, mining content for social media. Working in conjunction with Marketing team at Casemate.


HOTEL BLEU (movie) July 2015

A time sensitive crowd-funding mission - working closely as a team with Director, and Writer, Producer, and Marketer to raise production funding via Seed&Spark site, using social media, and direct engagement, while building support and an audience for the film. We were given a 'green light'.

VESTOPR (Brooklyn, New York) projects -
Green Rock Books - PR work on The Royal Huguenot-published October 2015
Silvertail Books - PR work on We Are the Cops -- published May 2015 .

The Directors Roundtable 2014 - present
Event coordinator and member of marketing team for preeminent organizer of worldwide forums for corporate directors and their advisors.

Senior Publicist

Oxford University Press, Madison Ave, NY, USA

January, 2012 – July, 2013 (over 1 year)

Led Publicity campaigns across all subjects for Trade, Reference, and Academic titles, including print, digital, and journals for the US division of OUP.

Publicity Manager

Oxford University Press, Walton St, Oxford, UK

September, 2000 – January, 2012 (over 11 years)

• Managed high-profile UK and European media campaigns for top-shelf authors
• Created comprehensive PR strategy for over 100 titles per year
• Cultivated deep media and author relationships (including managing media schedules and appearances)
• Supervised publicity budgets and junior department staff

KEY ACCOMPLISHMENTS:
− Led 400+ successful publicity campaigns for internationally-acclaimed authors
− Produced 300+ high-visibility events at major literary festivals and booksellers
− Secured hundreds of media placements
− Drove the PR campaign for the rebranded the best-selling book series: Oxford World Classics and generated sales increases of 38% in the UK and around the world and 28% in Europe. Work was shortlisted as best marketing campaign by leading UK book retailer, Blackwell’s, in collaboration with The Bookseller, a core trade publication
− Developed successful PR campaign for Very Short Introductions, a top-selling paperback series
− Profitably marketed serial rights to national media outlets to drive incremental revenue

Portfolio (12 selected works)

Defiance

Nechama Tec

Nechama Tec tells the story of the largest armed rescue operation of Jews by Jews in World War II. Arguing that the success of the Bielski partisans, as the rescue organization came to be known, would have been unthinkable without the vision of one man, Tec offers penetrating insight into the group's commander, Tuvia Bielski. Tec brings to light the untold story of Bielski's struggle as a part... read more

Nechama Tec tells the story of the largest armed rescue operation of Jews by Jews in World War II. Arguing that the success of the Bielski partisans, as the rescue organization came to be known, would have been unthinkable without the vision of one man, Tec offers penetrating insight into the group's commander, Tuvia Bielski. Tec brings to light the untold story of Bielski's struggle as a part... read more

Sweeney Todd: The Demon Barber of Fleet Street, US & Canada Ed.

A sensational story of murder and pie-making, Sweeney Todd is a classic of British horror writing, widely adapted in print and on stage, most famously by Stephen Sondheim, whose unlikely "musical thriller" won eight Tony awards. This edition offers the original story with all its atmospheric Victorian trimmings. The story of Todd's murderous partnership with pie-maker Margery Lovett--at once i... read more

A sensational story of murder and pie-making, Sweeney Todd is a classic of British horror writing, widely adapted in print and on stage, most famously by Stephen Sondheim, whose unlikely "musical thriller" won eight Tony awards. This edition offers the original story with all its atmospheric Victorian trimmings. The story of Todd's murderous partnership with pie-maker Margery Lovett--at once i... read more

Trials of the Diaspora: A History of Anti-Semitism in England

Anthony Julius

Trials of the Diaspora is a ground-breaking book that reveals the full history of anti-Semitism in England. Anthony Julius focuses on four distinct versions of English anti-Semitism. He begins with the medieval persecution of Jews, which included defamation, expropriation, and murder, and which culminated in 1290 when King Edward I expelled all the Jews from England. Turning to literary anti-S... read more

Trials of the Diaspora is a ground-breaking book that reveals the full history of anti-Semitism in England. Anthony Julius focuses on four distinct versions of English anti-Semitism. He begins with the medieval persecution of Jews, which included defamation, expropriation, and murder, and which culminated in 1290 when King Edward I expelled all the Jews from England. Turning to literary anti-S... read more

What I Believe

Tariq Ramadan

Tariq Ramadan is very much a public figure, named one of Time magazine's most important innovators of the twenty-first century. He is among the leading Islamic thinkers in the West, with a large following around the world. But he has also been a lightning rod for controversy. Indeed, in 2004, Ramadan was prevented from entering the U.S. by the Bush administration and despite two appeals, suppo... read more

Tariq Ramadan is very much a public figure, named one of Time magazine's most important innovators of the twenty-first century. He is among the leading Islamic thinkers in the West, with a large following around the world. But he has also been a lightning rod for controversy. Indeed, in 2004, Ramadan was prevented from entering the U.S. by the Bush administration and despite two appeals, suppo... read more

Exorbitant Privilege: The Rise and Fall of the Dollar and the Future of the International Monetary System

Barry Eichengreen

For more than half a century, the U.S. dollar has been not just America's currency but the world's. It is used globally by importers, exporters, investors, governments and central banks alike. Nearly three-quarters of all $100 bills circulate outside the United States. The dollar holdings of the Chinese government alone come to more than $1,000 per Chinese resident. This dependence on dollars,... read more

For more than half a century, the U.S. dollar has been not just America's currency but the world's. It is used globally by importers, exporters, investors, governments and central banks alike. Nearly three-quarters of all $100 bills circulate outside the United States. The dollar holdings of the Chinese government alone come to more than $1,000 per Chinese resident. This dependence on dollars,... read more

The Knockoff Economy: How Imitation Sparks Innovation

Kal Raustiala, Christopher Sprigman

From the shopping mall to the corner bistro, knockoffs are everywhere in today's marketplace. Conventional wisdom holds that copying kills creativity, and that laws that protect against copies are essential to innovation--and economic success. But are copyrights and patents always necessary? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can... read more

From the shopping mall to the corner bistro, knockoffs are everywhere in today's marketplace. Conventional wisdom holds that copying kills creativity, and that laws that protect against copies are essential to innovation--and economic success. But are copyrights and patents always necessary? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can... read more

Bismarck: A Life

Jonathan Steinberg

This riveting, New York Times bestselling biography illuminates the life of Otto von Bismarck, the statesman who unified Germany but who also embodied everything brutal and ruthless about Prussian culture. Jonathan Steinberg draws heavily on contemporary writings, allowing Bismarck's friends and foes to tell the story. What rises from these pages is a complex giant of a man: a hypochondriac wi... read more

This riveting, New York Times bestselling biography illuminates the life of Otto von Bismarck, the statesman who unified Germany but who also embodied everything brutal and ruthless about Prussian culture. Jonathan Steinberg draws heavily on contemporary writings, allowing Bismarck's friends and foes to tell the story. What rises from these pages is a complex giant of a man: a hypochondriac wi... read more

The Alice Behind Wonderland

Simon Winchester

On a summer's day in 1858, in a garden behind Christ Church College in Oxford, Charles Dodgson, a lecturer in mathematics, photographed six-year-old Alice Liddell, the daughter of the college dean, with a Thomas Ottewill Registered Double Folding camera, recently purchased in London.Simon Winchester deftly uses the resulting image--as unsettling as it is famous, and the subject of bottomless s... read more

On a summer's day in 1858, in a garden behind Christ Church College in Oxford, Charles Dodgson, a lecturer in mathematics, photographed six-year-old Alice Liddell, the daughter of the college dean, with a Thomas Ottewill Registered Double Folding camera, recently purchased in London.Simon Winchester deftly uses the resulting image--as unsettling as it is famous, and the subject of bottomless s... read more

Austerity: The History of a Dangerous Idea

Mark Blyth

Selected as a Financial Times Best Book of 2013Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts--austerity--to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our b... read more

Selected as a Financial Times Best Book of 2013Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts--austerity--to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our b... read more

Holy Sh*t: A Brief History of Swearing

Melissa Mohr

Almost everyone swears, or worries about not swearing, from the two year-old who has just discovered the power of potty mouth to the grandma who wonders why every other word she hears is obscene. Whether they express anger or exhilaration, are meant to insult or to commend, swear words perform a crucial role in language. But swearing is also a uniquely well-suited lens through which to look at... read more

Almost everyone swears, or worries about not swearing, from the two year-old who has just discovered the power of potty mouth to the grandma who wonders why every other word she hears is obscene. Whether they express anger or exhilaration, are meant to insult or to commend, swear words perform a crucial role in language. But swearing is also a uniquely well-suited lens through which to look at... read more

Christ to Coke: How Image Becomes Icon

Martin Kemp

How does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture. Kemp begins with the stoc... read more

How does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture. Kemp begins with the stoc... read more

Nilsson: The Life of a Singer-Songwriter

Alyn Shipton

Paul McCartney and John Lennon described him as the Beatles' "favorite group," he won Grammy awards, wrote and recorded hit songs, and yet no figure in popular music is as much of a paradox, or as underrated, as Harry Nilsson. In this first ever full-length biography, Alyn Shipton traces Nilsson's life from his Brooklyn childhood to his Los Angeles adolescence and his gradual emergence as a un... read more

Paul McCartney and John Lennon described him as the Beatles' "favorite group," he won Grammy awards, wrote and recorded hit songs, and yet no figure in popular music is as much of a paradox, or as underrated, as Harry Nilsson. In this first ever full-length biography, Alyn Shipton traces Nilsson's life from his Brooklyn childhood to his Los Angeles adolescence and his gradual emergence as a un... read more

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