Karen Chase

Karen Chase - Web Developer

Richmond, VA, USA

I build websites, newsletter, + for authors serious about publishing. Author brand workbook included. Please read overview for details.

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Please read the below before submitting a request.
BEFORE we design a website, we will work together to build a written brand plan for your author life.

What is it, and how much does it cost?


Authors, you will be provided a workbook to help you create a plan for your author brand, target audience, and the platform tools best suited to reach your readers. You'll return the workbook plan to me and then…


Includes the following website pages: Home, Bio, Books, Contact, Events, plus Newsletter sign-up form. (Does not include set-up or purchase of the URL or hosting.)

After you set up your MailChimp account, I will create one MailChimp newsletter template to match your brand.


YES, if you…

· Are willing to learn about publishing, target audience, and the book marketing process

· Have or will publish more than one book, in nearly any genre

NO, I’m not a good fit if you…

· Plan on self-publishing only on Amazon

· Are fewer than three months away from publishing your first book

· Have budgeted $500-1000 for marketing including a website

· Publish poetry, Christian books, or violent/extreme books

My Experiences

After 20 years in marketing with businesses and non-profits, I became an author in 2011. Since then, I’ve published three books while I’ve been building brands and websites (and coaching) other authors who are both independently and traditionally published. I've seen the results first-hand of building an effective, branded website via my own author website and marketing efforts, too.

Let’s chat, shall we…


“I was overwhelmed with the business side of writing. Luckily I contacted Karen… we have forged a wonderful business relationship. She gives honest feedback that helps you grow both as an artist and a business proprietor. The image she has helped me craft has gotten me places I never thought possible.” – Bradley Harper MD, author of 2019 Edgar Finalist, A Knife in the Fog.

"It was my good fortune to hire Karen Chase. With patience and insight, Karen helped me navigate a world I didn’t understand. She made the process personal and professional. I was included in every step to success." – Leah Weiss, author of All the Little Hopes

(Note: The projects featured are just some of the sites I've done. The gallery includes snapshots of others.)
Contemporary Fiction
Historical Fiction
Mystery & Crime
Women's Fiction
Writing & Publishing
Works with

Work experience

Creative Director

February, 1994 – Present (about 29 years)

224Design is my solo freelance studio. I provide branding, advertising, web development and design. I offer intelligent, effective brand development for authors of both fiction and nonfiction. I also design book covers, book trailers, and other collateral, but my specialty is in creating effective and affordable platform tools and websites for authors.


Edward Lengel Author & Books Platform

Ed was (is!) a well-respected historian and author, with over ten published books through a multitude of academic and traditional presses. Ed had no website that listed his books all in one place with links for where to buy them. There was no way for readers (or other historians) to connect with him directly. He wanted share his research/writing more regularly (and own his blog), in the hopes of securing future book contracts and full-time residencies/positions. We also added social media, and connected his books and blog in Goodreads, to drive readers to his website.

• Over 850 visitors come to his blog/site every month
• Within a few months of launching his website, Ed was contacted by a major historic archive and made their writer-in-residence to produce two new history books.
• E-newsletter followers number 1800
• All books are linked to Ed in Goodreads, and he now has over 1000 ratings/reviews
• A memorable tagline "A Storyteller Hiking Through History" contributed to securing him two gigs as a guide on two paid history tours

Bradley Harper Website

Brad was about 6 months away from launching his first novel—a killer piece of crime fiction (a la Sherlock Holmes) that would go on to win him an Edgar and a Silver Falchion. To support such stunning writing in the Victorian era, he needed an equally stunning website that highlighted his years of experience, which included being an Army Pathologist. For his site/brand, we built a logo, got him new author photos, set up a new newsletter, and listed speaking gigs and events.

• Before we began, Brad was undiscoverable under Google searches. His website and profile are now the first results.
• An initial 250 e-newsletter subscribers
• An increased Facebook network from 99 followers to 1,182
• Awareness helped secure an invitation to write for an anthology edited by Lee Child

Leah Weiss Branded Website

Leah was under contract to launch her second traditionally published southern novel, and her publisher was encouraging her to invest more in marketing. She had no newsletter to connect directly with her readers (which neared 100,000 from her first book). Her website was a jumble from being built quickly for her first book. Along with developing a new brand/look that was "Southern by Grace," we launched her new website that included a reader e-newsletter so she could gather email addresses:

• All brand/platform analysis and projects completed within 4 months from start to finish
• Within a month of launching her brand, her new newsletter had 248 subscribers
• Her website connected readers to social media, so those followers more than doubled
• Connecting with more readers directly contributed to increased reviews for her first book (from 1000 just before the brand revamp, to 2000 just two months after brand-launch)
Note: The above stats are all before her second book publishes July 27, 2021

Portfolio (8 selected works)

A Knife in the Fog

Harper, Bradley

Mary Angela's Kitchen

Chase, Karen A.

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