Burton St. John III – Ghostwriter

Why do you want to do this book?

When I talk with authors about the stories they want to tell, this is the crucial question.

It might seem straightforward, but the answer can be difficult. A good starting point is to ask yourself what author Jess Ekstrom asks, “Do you want to be a lighthouse, or a spotlight?” A lighthouse book helps readers see something new; a spotlight book is about the author.

The lighthouse approach is best.

I especially find that true because I often work with authors who have insights about overcoming crises—personal, organizational, or both.

I enjoy helping these authors because crisis is part of the human condition. In our society, however, many simply want to get through a crisis, compartmentalize it, and then move on, failing to learn from what they just experienced. Despite decades in crisis management, I have also made that mistake. That’s why I want to work with authors who want to learn from crisis while they help others do the same.

I worked in crisis communication for over 15 years and then moved into higher education where I taught, researched, and wrote about crisis for another 20 years. One of my books on crisis was a finalist for a national award from a major academic association. I was also a board member for a trauma-informed non-profit.

During those 35 years, I helped others tell about overcoming organizational crises like dealing with terrorism, massive flooding, workplace violence, miscommunication across cultures, and the healthcare practitioner shortage in the US. I also helped others tell about overcoming personal crises like divorce, abuse, and the stresses of going to court.

If you’re ready to tell your story of overcoming crisis, let’s talk. I can help you with a book that is a lighthouse about the universal theme of crisis, but with your unique point of view. Reach out here and we can discuss how I can help take your readers to your light.