Barry Hansen

Barry Hansen – Designer

20+ years of experience designing for publishers and independent authors. I pique interest through visual concepts and evocative typography.


Personally, I'm an avid reader. Professionally, I'm an ad agency art director turned book cover designer with a penchant for powerful visual concepts. I'm also skilled at finding just the right typeface and designing effective type treatments, including hand lettering. The right typeface(s) can work like a movie soundtrack to subtly—or not so subtly—communicate emotion.

Some of my favorite genres for which to design are history, Christian, inspirational, and biography. I can recommend and work with Reedsy illustrators if needed for your project. I am skilled as well at finding and creatively combining existing imagery, or creating my own, to bring my concepts to life.

I've designed dozens of covers in 20+ years for publishers and independent authors. I am responsive, responsible and good with deadlines. I am happy to share my publishing experience with new authors.

In addition to covers, I design interiors for print. I don't do ePub conversion myself, but I prepare the file in a manner that allows conversion by a typesetter who specializes in that. I can recommend some on Reedsy. (Temporary update: I am currently limiting my Reedsy work to cover design.)

I also speak French and have designed French book covers for European readers.

Biographies & Memoirs Christian Non-Fiction History Inspirational
Christian Fiction
  • New York Art Directors Annual

Work experience


Oct, 1995 — Present

I work alone or as part of a virtual team, directly for clients or for publishers and advertising+PR agencies. I design books, album covers, logos, brochures, websites, and advertising for print and screen.

Intrepid Agency

Aug, 2012 — Present

Graphic design and advertising for a Salt Lake City, UT, public relations firm. I create online and print advertising, websites, logos, brochures, maps, etc.

Coates Kokes

Sep, 1989 — Sep, 1995 (about 6 years)

Worked at a small Dallas, TX , ad agency with copywriters and creative director on ad campaigns; designed collateral such as logos, business cards, brochures, posters, and annual reports.

Knape & Knape

Jan, 1988 — Jun, 1989 (over 1 year)

Worked at a small Portland, OR, ad agency with copywriters and senior art director to create ad campaigns for newspapers and magazines; designed collateral such as logos, business cards, brochures, posters, annual reports, and a hardbound book. Production management.

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