Anthony Foronda

Anthony Foronda – Designer

Award-winning illustrator / designer. I help self-publishing authors shine and get their work published with publishers.

Overview

I’m an award-winning illustrator and designer recognized by American Illustration, Society of Illustrators of Los Angeles (Illustration West), the Alternative Pick Awards, and Lürzer’s Archive “200 Best Illustrators Worldwide” Biennial. My work is known for its rich use of color, texture, and concept-driven storytelling that elevates ideas beyond the expected.

I’ve worked across editorial and advertising for clients including The New York Times, The Washington Post, NPR, Amnesty International, and National Urban League—bringing a high level of professionalism, communication, and creative clarity to every project.

For authors, I offer more than illustration—I help shape your book into a cohesive visual experience. One of my self-publishing clients successfully transitioned to traditional publishing, a testament to the power of strong visual storytelling and thoughtful design.

My Process

I begin collaboratively—defining your vision, audience, and creative direction. From there, I develop multiple concept sketches to explore the strongest ideas. Together, we refine and select the direction, and I execute the final artwork digitally with precision and care. Throughout the process, communication is key—ensuring the final result not only meets expectations but elevates your story.

If you’re looking to create a book that stands out in a crowded market and connects deeply with readers, I’m here to help bring your vision to life.

Services
Non-Fiction
Business & Management Computers & Internet Earth, Space, & Environmental Sciences Economics Finance & Accounting Political Science & Current Affairs
Fiction
Cultural & Ethnic Picture Books
Languages
English
Works with
Shopify Squarespace Webflow Weebly Wix WordPress
Awards
  • TMT Magazine Graphic Design Award 2016
  • AI Excellence Award in Multimedia
  • Corporate USA Today Award in Multimedia
  • Selected in American Illustration
  • 3rd Place Alternative Pick Awards 2004
  • Lurzers Archive 200 Best Illustrators & Digital Artists Worldwide

Work experience

Self-employed

Aug, 2006 — Present

Startec

Sep, 2000 — Jan, 2003 (over 2 years)
Responsible for branding telecommunications products to ethnic markets in the U.S. Lead team of three designers and project manager to coordinate with marketing initiatives directed by the head of U.S. Marketing. Rebranded World Value International Long Distance, 10-10-719 International Long Distance Calling Card, and eStart DSL Internet Service products for (1st Quarter 2001) marketing plan. Lead coinciding design of corporate website focused on US market. (2nd Quarter 2002) Created consistent ad concepts for television commercials that ran on Al Jazeera, Polsat 2, and Live India in the US. All of this was done during a Bankruptcy filing transition of ownership.

Mediacentric

Aug, 1998 — Mar, 2000 (over 1 year)
Worked as a multimedia animator creating presentation slide assets in Macromedia Director and Macromedia Flash (Adobe Flash) for Salesforce meetings held by companies like CISCO, AT & T, CT Communications, etc. Mostly in the Telecommunications Space. Mediacentric was a creative environment where "Left" Brain programmers and computer engineers mixed ideas with Right Brain talented Creatives from the best Art Schools in the country.

Portfolio

Made with Reedsy
Know Your Hairitage: Zara's Wash Day

Walker, Zenda M

Made with Reedsy
Zara's Wash Day (Know Your Hairitage)

Walker, Zenda M

Anthony has 1 review

Professionalism

Quality

Value

Responsiveness

Zenda W.

Zenda W.

Jul, 2022

Pinned
Partnering with Anthony was one of the BEST decisions I ever made. I knew from our very first interactions that his professionalism, creative eye, and artistic/business expertise would add tons of value to my book project. He is extremely easy to work with. But what love most is that he approa...
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Anthony F.
Collaborating with Zenda was an amazing experoervices) that made an impact in such a short time. She was willing to take financial and creative risks to look and be a professional author and busine...
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