Overview
I do national and regional publicity for authors and publishers. Topics include business, personal finance, energy/climate change, legal issues, politics, guns, immigration, cybersecurity, cannabis, show business, real estate, #metoo issues, healthcare, airlines and autos, adoption issues, and sports. I also provide crisis PR, media training, op-ed placement, podcast services, video production, and voiceovers for audio books.
In my previous life, I was a journalist, and did freelance book reviews for the Wall Street Journal. I was a reporter, editor and freelance editor for UPI, The New York Times Syndicate, the International Herald Tribune, Time Magazine, USA Today International, the Christian Science Monitor and other publications.As a former journalist, I know how reporters think and act, as well as what they are looking for in sources and interviews, and what they don't like -- what their pet peeves are. As a reporter, I covered Groundhog Day (Yes, Punxsutawney Phil!), the New York Tylenol poisoning, the $11.3 billion battle between Texaco and Pennzoil, the bankruptcy and dual housing and school segregation fight in Yonkers NY, the steel and coal industries, the death of celebrities such as Tennessee Williams, and local, state and national politics.I have been interviewed in the media about crisis PR issues and have spoken at PR events and to PR and news classes at the journalism school of UNC-Chapel Hill (my alma mater) and NYU.I am a member of the Authors Guild, and communications organizations PRSA, IABC, LMA, and LFMP.Services
Non-Fiction
Work experience
Self-employed
Projects
My Greek Drama
This is a book written by Greek ambassador Gianna Angelopoulos. I was hired to do PR for the book by a large PR agency I have done projects for over the past 20 years. I placed her on an interview on CNN International.
The Hunt for Maan Singh
This is a book by two former INS agents. I was hired by the publisher to do PR on the book.
This is the Way the World Ends
This is a climate change book written by the executive director of a nationally known climate change group. I was hired by the author to help him and the publisher get more PR for the book. I placed an excerpt of the book in Fast Company Magazine and a bylined piece by him in CNN Business.
Drop the Puck
This is a series of children's book about ice hockey. In book 5, which I did PR for, the story is about Lila, based on a real life girl in Minnesota who plays hockey -- all the while dealing with having cebebral palsy.
Altered Genes, Twisted Truth
I did PR for this book about GMOs in food. The foreword to the book was written by Jane Goodall. I placed her on Bill Maher on HBO, and during the interview the book was mentioned and the book cover was shown on the screen.