In this role, I was responsible for media relations, publicity and internal & external communications for the Chronicle Books brand and specific key titles. I lead and managed the publicity department, building and fostering collaborative relationships with the marketing team and other key internal partners. I also worked closely with the Executive Marketing Director and senior management in building Chronicle Books corporate image and profile.
I have 20 years of creative and innovative public relations, corporate communications and marketing experience in the B2C space. I have expertise in creating highly visible and successful media relations and marketing campaigns for some of the biggest consumer brands today. I also have an extensive Rolodex of key media contacts including The Today Show, Good Morning America, Oprah, Rachel Ray, Martha Stewart, People Magazine and many more.
I am a seasoned candidate with over 15 years of progressive management and staff development experience. As a PR professional and consultant, I have revolutionized publicity and marketing departments for a number of consumer product companies, streamlining systems, incorporating useful sales data and information tools, designing and implementing results measurement tools and garnering media coverage increases of up to 300%.
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I am an award-winning veteran literary and art publicist based in Boston. I work with all kinds of authors in the US and internationally.
Book marketer and earned media specialist with 10 years of experience across non-fiction content categories, specializing in culinary.