In this role, I was responsible for media relations, publicity and internal & external communications for the Chronicle Books brand and specific key titles. I lead and managed the publicity department, building and fostering collaborative relationships with the marketing team and other key internal partners. I also worked closely with the Executive Marketing Director and senior management in building Chronicle Books corporate image and profile.
I have 20 years of creative and innovative public relations, corporate communications and marketing experience in the B2C space. I have expertise in creating highly visible and successful media relations and marketing campaigns for some of the biggest consumer brands today. I also have an extensive Rolodex of key media contacts including The Today Show, Good Morning America, Oprah, Rachel Ray, Martha Stewart, People Magazine and many more.
I am a seasoned candidate with over 15 years of progressive management and staff development experience. As a PR professional and consultant, I have revolutionized publicity and marketing departments for a number of consumer product companies, streamlining systems, incorporating useful sales data and information tools, designing and implementing results measurement tools and garnering media coverage increases of up to 300%.
A HUGE SUCCESS! This International book launch included exclusive panel discussions and media-only events in LA and NYC, a national book tour in 5 cities, and domestic and international press outreach. Hits included NYT, Architectural Digest (USA, Italy, Germany, Switzerland), ELLE Decor, Hollywood Reporter, Hunker, Curbed, Design Boom, Publisher's Weekly, and dozens more. The book achieved numerous awards and the book continues to garner press every month since.
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PR professional specialising in Photography and Art books with a large international contacts book covering arts and culture.
Digital-savvy book publicist + marketer with a crush on pop culture, lifestyle + cookbooks. 6 New York Times bestsellers under my belt.