Alejandro Largo – Designer

As design director, I lead a team in charge of making sure we provide a consistent and engaging experience throughout all of Paddle8’s touch points.

Previously I’ve worked with Interbrand, SYPartners, The Museum of Modern Art, Bronx River Alliance, 2U, Hot Bread Kitchen, MCE Social Capital, among others.

Paddle8 is an online marketplace for collectors, presenting auctions of art and design. As the lead designer I lead the redesign of Paddle8’s visual identity, website and print collateral.

I worked closely with the art and creative directors in the research, conception, execution and implementation of print and interactive projects for many different brands in the corporate, cultural and non-profit sectors.

I designed book covers, mechanicals and paperback reprints for the press. I also designed and typeset book interiors.