Veronica Scott

Veronica Scott – Designer

Multi-cultural designer with over 20 years of experience in book design. Experience combining manuscript and design from concept to press.

Overview

Hello!

I'm a Designer and Art Director for many years. Prior to establishing myself as a freelance book designer in 2019, I worked as a designer and art director for some stablished kids’ publishers like "Capstone" and "The Creative Company" (Amicus).

Before that for 14 years I was a marketing designer.

Yes, I'm that old but I'm also super cool, trendy and extremely tech savvy!

I was born in Rio (Brazil), studied in Milano (Italy), moved to US in 1993 and LOVE the winters in Minnesota where I currently live with my husband and three big nordic dogs.

Living in different countries and learning different cultures gave me a global source of inspiration.

I’m known for being patient and caring about the books I work, I’m always willing to guide first time authors from manuscript to final files.

I’m specialized in kids illustrated books from simple text to more complex versions.

Services I can provide:

• Cover and interior layout design and typesetting for print and digital formats, project management and consulting.

• Art Direction: I can art direct your illustrator during the project through you. Or I can provide an initial layout with print specs and spacing for text so you can make make decisions with your artist. I recommend getting a professional illustrator with experience in publishing.

• Ebooks: I create ebooks in ePub format to fully utilize the font choice and font size options on the device used.

• Conversions of book formats, specially from PDF to ebook.

• Interior book design.

• Marketing design: I can create 3Ds of the book and ebook for social media at no charge. For more advertising materials you will need to specify what those are in order to get an accurate quote. I can create ads, banners, posters, flyers, stickers, or any other print or digital material for your book promotion.

Project management on my end means I manage the raw book materials from design to press-ready. I deliver the finished book files ready to upload to your company of choice.

Before making an accurate offer I will need to know if your book is text-only or has any specific formatting requirements such as charts, illustrations/photos, footnotes, endnotes, indexes or other things of that nature.

Looking forward working with you!

Veronica

Services
Fiction
Children's
Non-Fiction
Children’s Non-Fiction
Languages
English

Work experience

Self-employed

May, 2018 — Present
Planning, directing, creating, finishing, and delivering books and marketing projects from concept to final files.

Amicus (The Creative Company)

Jun, 2017 — May, 2019 (almost 2 years)
Planning, directing, creating, finishing, and delivering a kids books and marketing projects from concept to final files.

Capstone Publishers

Aug, 2007 — May, 2017 (over 9 years)
Designing project from concept to final files. Children's books and marketing pieces for web sites and catalogs' advertisement.

First Marketing - Progressive Communications

May, 2000 — Jul, 2007 (about 7 years)
Directing or designing projects from concept to final designed files for press.

Portfolio

Made with Reedsy
Cedrick, the Unicorn with No Horn

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
The Colorless Sara Short

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Zoe's Zebra

Blakely, Mariko

Mariko Blakely

Cover Design Book Interior Design Production Management
Made with Reedsy
Elizabeth Sue Gloo and the Gorgle

Edge, Lulu

Cover Design Typography Book Interior Design Production Management
Cover Design Typography Book Interior Design Production Management
Made with Reedsy
A Tree Just Like Me

Elliman, Sarah

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Scribbles The Elephant

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
A Troublesome Bridge

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
A Very Special Balloon

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Peter And His Rocket Ship

Smith, S. Michael

BisB

Cover Design Book Interior Design Production Management
Made with Reedsy
The Magic Smooching Shoes: Based On A True Fairytale

Detmer, Sabrina

Co-Pilot Publishing LLC

Cover Design Book Interior Design Production Management
Made with Reedsy
Surviving Middle School, One Cast at a Time: Through the Eyes of a 12-Year-Old Kid

Kumar, Anshul Sharma

Use my own imprint

Cover Design Typography Book Interior Design
Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Buddha Bear

Edge, Lulu

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Hacker Class: A Story of STEM Inspiration

Miller P.E., Scott A.

Cover Design Typography Production Management
Cover Design Book Interior Design Production Management
Made with Reedsy
Exceptional

Read, Robin

Cover Design Typography Book Interior Design Production Management

Veronica has 186 reviews

Professionalism

Quality

Value

Responsiveness

Holly E.

Holly E.

Apr, 2026

Pinned
Veronica did an outstanding job bringing the vision for Social Media Melted My Brain (and I Still Pressed Post) to life. From the very beginning, she understood the tone and message behind the book and translated that vision into a bold, eye-catching design that perfectly captures its humor and c...
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Veronica S.
Thank Holly for the kindest review. I love the humor from your books which makes it so much fun to work with.
Alesa C.

Alesa C.

Nov, 2025

Pinned
I have worked with Veronica in the past and will continue to do so in the future. She is very kind, patient, and quick to respond to messages. She is also a creative problem solver and tackles any speed bumps that arise in the book publishing process with finesse and positivity.
Veronica S.
Thank you so much, Alesa. You have beautiful books and stories. :)
Sabrina S.

Sabrina S.

Jul, 2025

Pinned
I could not be happier with my experience with Veronica. She was not only incredibly knowledgeable and helpful throughout the entire process, but she was also extremely kind, patient, and understanding throughout. I will definitely be reaching out to her about future projects, an absolute profess...
Read more
Veronica S.
Thanks, Sabrina and good luck with your beautiful book!
Steve P.

Steve P.

Sep, 2026

Veronica did a beautiful job with my book, was very responsive, and exhibited great patience having to deal with my lack of book formatting experience.
Veronica S.
Thanks Steve. I wish you all success on your book.
David L.

David L.

Aug, 2026

Veronica did an amazing job bringing my project to life. She was very patient with me when I had to take extended time off from my project for personal reasons and her thorough explanations helped ease my concerns along the way. I would highly recommend her, and I would absolutely trust her with...
Read more
Veronica S.
Thanks David. It was a joy working with you!

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Most recent contributions

How does working with indie clients compare to working in-house as a designer?

The best of working with indie authors is the bond when creating a book. I can feel the excitement and expectations. It feels like I'm part of this moment between concept and product. We are fully involved in the process. I worked as in-house designer for several years but there is an emptines...
Read more

What criteria should authors consider when selecting an illustrator whose style and approach align with their story's tone and themes?

There are some important points needed when choosing an illustrator. Here, I'll be specific about kid's books: Decide the genre of the book, narrow the more appropriate age for the story and try to find something that would fit that age. Since most books today are sold online, checking online bo...
Read more

Can you share your process for balancing creativity with an author's asks?

Each client is different and has different ideas for their books. Sometimes they need something very elaborate and sometimes they want it simple. Both options are valid depending on the book's genre. If the writer has an idea that I don't feel fits the book's genre or style, I create a couple o...
Read more

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