Veronica Scott

Veronica Scott – Designer

Multi-cultural designer for children's books and adult nonfiction. Experience combining manuscripts and illustrations from concept to press.

Overview

Hello!

I'm a Designer and Art Director for many years. Prior to establishing myself as a freelance book designer in 2019, I worked as a designer and art director for some stablished kids’ publishers like "Capstone" and "The Creative Company" (Amicus).

Before that for 14 years I was a marketing designer.

Yes, I'm that old but I'm also super cool, trendy and extremely tech savvy!

I was born in Rio (Brazil), studied in Milano (Italy), moved to US in 1993 and LOVE the winters in Minnesota where I currently live with my husband and three big nordic dogs.

Living in different countries and learning different cultures gave me a global source of inspiration.

I’m known for being patient and caring about the books I work, I’m always willing to guide first time authors from manuscript to final files.

Services:

Cover and interior layout design and typesetting for print and digital formats, project management and consulting. *****I’m specialized in kids illustrated books but I can create any book from simple text to more complex versions.***** Please ask for adult book samples.

• Art Direction: I can art direct your illustrator during the project through you. Or I can provide an initial layout with print specs and spacing for text so you can make make decisions with your illustrator. I recommend getting a professional artist with experience in publishing.

• Ebooks: I create ebooks in ePub format to fully utilize the font choice and font size options on the device used.

• Project management on my end means I manage the raw book materials from design to press-ready. I deliver the finished book files ready to upload to your company of choice.

• Marketing design: I can create 3Ds of the book and ebook for social media at no charge. For more advertising materials you will need to specify what those are in order to get an accurate quote. I can create ads, banners, posters, flyers, stickers, or any other print or digital material for your book promotion.

Before making an accurate offer I will need to know if your book is text-only or has any specific formatting requirements such as charts, illustrations/photos, footnotes, endnotes, indexes or other things of that nature.

Looking forward working with you!

Veronica

Services
Non-Fiction
Biographies & Memoirs Business & Management Career Guides Political Science & Current Affairs
Fiction
Contemporary Fiction Cozy Mysteries Magical Realism Picture Books
Languages
English

Work experience

Self-employed

May, 2018 — Present
Planning, directing, creating, finishing, and delivering books and marketing projects from concept to final files.

Amicus (The Creative Company)

Jun, 2017 — May, 2019 (almost 2 years)
Planning, directing, creating, finishing, and delivering a kids books and marketing projects from concept to final files.

Capstone Publishers

Aug, 2007 — May, 2017 (over 9 years)
Designing project from concept to final files. Children's books and marketing pieces for web sites and catalogs' advertisement.

First Marketing - Progressive Communications

May, 2000 — Jul, 2007 (about 7 years)
Directing or designing projects from concept to final designed files for press.

Portfolio

Cover Design Typography Book Interior Design Production Management
Zoe's Zebra

Blakely, Mariko

Mariko Blakely

Cover Design Book Interior Design Production Management
The Colorless Sara Short

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Elizabeth Sue Gloo and the Gorgle

Edge, Lulu

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
A Tree Just Like Me

Elliman, Sarah

Cover Design Typography Book Interior Design Production Management
Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Surviving Middle School, One Cast at a Time: Through the Eyes of a 12-Year-Old Kid

Kumar, Anshul Sharma

Use my own imprint

Cover Design Typography Book Interior Design
The Magic Smooching Shoes: Based On A True Fairytale

Detmer, Sabrina

Co-Pilot Publishing LLC

Cover Design Book Interior Design Production Management
Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Buddha Bear

Edge, Lulu

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Hacker Class: A Story of STEM Inspiration

Miller P.E., Scott A.

Cover Design Typography Production Management
Peter And His Rocket Ship

Smith, S. Michael

BisB

Cover Design Book Interior Design Production Management
A Very Special Balloon

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
A Troublesome Bridge

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Scribbles The Elephant

Smith, S. Michael

BisB

Cover Design Typography Book Interior Design Production Management
Cover Design Typography Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Made with Reedsy
Exceptional

Read, Robin

Cover Design Typography Book Interior Design Production Management

Veronica has 185 reviews

Professionalism

Quality

Value

Responsiveness

Holly E.

Holly E.

Apr, 2026

Pinned
Veronica did an outstanding job bringing the vision for Social Media Melted My Brain (and I Still Pressed Post) to life. From the very beginning, she understood the tone and message behind the book and translated that vision into a bold, eye-catching design that perfectly captures its humor and c...
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Veronica S.
Thank Holly for the kindest review. I love the humor from your books which makes it so much fun to work with.
Alesa C.

Alesa C.

Nov, 2025

Pinned
I have worked with Veronica in the past and will continue to do so in the future. She is very kind, patient, and quick to respond to messages. She is also a creative problem solver and tackles any speed bumps that arise in the book publishing process with finesse and positivity.
Veronica S.
Thank you so much, Alesa. You have beautiful books and stories. :)
Sabrina S.

Sabrina S.

Jul, 2025

Pinned
I could not be happier with my experience with Veronica. She was not only incredibly knowledgeable and helpful throughout the entire process, but she was also extremely kind, patient, and understanding throughout. I will definitely be reaching out to her about future projects, an absolute profess...
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Veronica S.
Thanks, Sabrina and good luck with your beautiful book!
David L.

David L.

Aug, 2026

Veronica did an amazing job bringing my project to life. She was very patient with me when I had to take extended time off from my project for personal reasons and her thorough explanations helped ease my concerns along the way. I would highly recommend her, and I would absolutely trust her with...
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Veronica S.
Thanks David. It was a joy working with you!
Maureen W.

Maureen W.

Aug, 2026

Always excellent. :)
Veronica S.
Thanks Maureen! Always nice to work with you!

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Most recent contributions

What software and tools are commonly used by book cover designers to create professional-quality designs?

I use Adobe products like InDesign, Photoshop and/or Illustrator.

Photoshop and Illustrator for the images creation, manipulation and composition. Then I use InDesign for layout and typesetting.



How do you keep up with industry trends?

Always looking for what is out there, on new book's releases. Reading about trends not just on books but in design, fashion, and color trends. Social media is also one of the best ways to keep up with the new trends. I like to interact with younger professionals and keep a GLOBAL MINDSET when l...
Read more

What common mistakes do authors make when designing their book cover, and how can they avoid them?

Trying to tell the whole book story on the cover. The cover needs to be simple and eye catching. The design style, like fonts colors and images, will give the hint of the story and attract the reader. Then let the blurb explain the story.

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