Tory Lowy – Publicist

• Manage publicity campaigns for an average of three titles per month; coordinate regional author tours and standalone events
• Executed seven city tour for notable author; helped manage NYC event with 1,200+ attendees alongside Assistant Director of Publicity
• Draft publicity materials, pitch and secure online media coverage
• Work with a diverse group of authors, agents and editors; manage both bestselling and debut authors’ personalities and expectations
• Tailor publicity campaigns based on data from readers, bookstores, and various systems

• Booked and coordinated travel and security on national tours for prominent authors like Kevin Costner
• Pitched and arranged blog tours consisting of 80+ influential websites, resulting in wide review coverage