Overview
🙋🏻♀️ Welcome! 👉🏻 Cliff notes version: I’m a graphic, brand and website designer.
In more detail: 👇🏻
I create memorable, high-impact, intentional brands and websites using strategy and storytelling. I don’t believe in ‘cookie-cutter’ designs and templates. All our client projects feature unique styles that truly showcase their business vision and target audience. Sometimes, less is more, with minimalism being key; other times, we put the spotlight on your brand to make a bold stamp on the market!
💫 I design the way I live; fearlessly, boldly, and intentionally.
🌎 I’m currently based in the U.K. but work remotely with clients from around the world - For most of my larger clients/projects, I tend to travel to meet the clients in person.
📖 Side note: I'm a voracious reader and when I'm not designing, I'm reading, and posting on Bookstagram!
How we can work together:
🌟 Brand Strategy + Brand Identity: Everything I design is rooted in strategy and storytelling. A design that is 'pretty' is cool and all, but a strategic design tells a much better story and garners impactful results!
🌟 High-end Website Design and Development on WordPress, Wix, Squarespace, and Shopify: building seamless websites with UI/UX (user experience and interface) in mind, incorporating SEO to attract your target audience, integrating e-commerce ensuring a smooth customer purchase journey and high-converting elements on each page that tells a visual story. All sites are mobile and tablet optimised.
🌟 Pre and post website maintenance:
- Hosting and Domain Setup and integration
- Mailing list setup and integration (Newsletter forms, email templates and lead magnets)
- Site maintenance, aftercare and quality checks
- Site video tutorials and training: how to edit and change anything on your site, post-launch.
🌟 Print, Packaging, and Graphic Design: Creating cohesive, captivating, and functional graphics that align with your branding.
📖 I specialise in Fantasy, Fantasy Romance, Contemporary Romance, Dark Romance, High Fantasy, Young Adult, and Literary Fiction, however, I'm happy to work on any genre and welcome your requests!
Feel like we’d be a great fit to work together?
Drop me a message!
My work isn’t inspired by the four walls of a cubicle. It comes from a life lived outside the box 💫
Services
Fiction
Non-Fiction
Works with
Work experience
Self-employed
A skilled brand and website designer with an eye for detail and a passion for creating visually compelling and user-friendly digital experiences. With over 5 years of experience in the industry, I specialize in crafting unique brand identities and designing bespoke websites that not only look stunning but also function seamlessly.
My expertise spans across various design tools and platforms, enabling me to deliver responsive, intuitive designs that drive engagement and elevate brands.
Whether working with new authors, published authors or established businesses, I bring a keen eye for detail and a deep understanding of branding and web-design principles to every project, ensuring that each design solution aligns perfectly with the client’s vision and goals.
Projects
Dark Romance Author Website and Branding
Key Goals:
- Capture the Dark Romance Vibe: Design a sleek, moody website that reflects the allure and intensity of her stories.
- Build Engagement and encourage fans to interact through exclusive content, get on her mailing list and follow on social media. I also included a ‘Fan Zone’ page entirely dedicated to bonus content, downloadable character art and illustrations, sneak peeks, Interactive Q&A or polls about future book ideas, and exclusive information regarding books and events.
- Promote New Releases and Events: Feature upcoming books, events, and collaborations prominently - Built a landing page template for any new releases, and included a CTA (call to action) at the end of each page.
- Designed a lead magnet to expand reach and promote new books
Design Aesthetic:
- Tone of Brand: Elegant, dark, seductive, alluring, mysterious, femme fatale.
- Color Palette: The base is a shadow black and deep burgundy, with accents of gold for a luxurious yet brooding look.
- Typography: A dramatic serif font paired with a clean, minimalist sans-serif for contrast.
Visual Elements:
- Custom Primary, secondary and monogram logo with intertwined initials
- Utilising authors signature dark roses and daggers within the brand icons
- Smokey and faded textures for an alluring and seductive background
- Subtle animations used around the website: falling rose petals.
Technical Features:
- Mobile-Responsive Design
- Built with SEO and UI/UX interface (user experience)
- E-Commerce integration for book and merchandise sales.
- Social Media Integration for sharing teasers and connecting with fans.
- Lead magnet and Newsletter Subscription with incentives like exclusive sneak peeks or bonus chapters.
This design for the site and branding creates an irresistible allure, inviting readers to lose themselves in the Authors dark and captivating world.
A calming, nurturing and seamless brand and web design
Client:
Integrity Women’s Health by Dr. Kindreth offers acupuncture, Chinese herbal medicine, and health and wellness coaching.
When Kindreth came to me, she wasn’t sure how to integrate all the facets of her business in a cohesive way while maintaining her brand vision and essence.
Branding:
The brand we created embodies her message, ideal target audience, passion for her work, and vision for her business. This includes delicate, hand-drawn elements in her brand icons and illustrations to give that ‘personal touch’ element which mirrors her business, an elegant and timeless typography hierarchy to command reliability and trust, and a relaxed, grounded and nurturing colour palette to portray her brand tone of voice and depict an aura of calm and reassurance to her clients.
Website:
Built on Wordpress, we built a website that conveys the brand's message and brand keywords: Calm, reliable, positive, nurturing and grounded.
A lot of focus was placed on user journey and highlighting a seamless, and stress-free browsing experience. Dr. Kindreth provides a lot of useful information for pregnant women and women looking to get pregnant, as a result, we created a calming yet resourceful platform and user journey (utilising UI/UX best practices).
The site is SEO integrated, responsive and interactive.
An Eco-conscious, inspirational and understated Brand, packaging and Website Design
Client:
Koko Kandles is an eco-conscious, coconut, soy wax, candle brand.
Branding:
The brand tone centers around finding moments in one's daily life to slow down, look inward, and prioritize self-care anywhere. It's about intentionally lighting a candle and enjoying activities such as reading a book, meditating, or taking a bath.
Website:
Koko Kandles had an existing website on Wix, but it didn't fully represent the brand's vision and identity. Since they were already familiar with the platform, we redesigned their website on Wix. Koko Kandles wanted their website to have a fun and colorful tropical feel but in a relaxing, earthy tone, and that's exactly what we delivered.
We used the brand's earthy color palette and created sections that had pops of Canary yellow, Terracotta, and Olive green to represent the brand's eco-conscious efforts.
As a new business, Koko Kandles didn't have many brand photos, so we opted to use illustrations throughout the site that tied into the handmade element of the business and presented a down-to-earth tone. The illustrations also added a lighthearted and fun atmosphere to the web experience.
A creative, aspirational and 'community-focused' brand, socials and web design
Client:
Support Small is a business that is passionate about promoting various small independent businesses and encouraging people to ‘shop small’. They provide a platform for these businesses to advertise and market their creations.
Branding:
The concept direction that we created for Support Small is centered around creativity in all its forms. Warm tones are used throughout the palette to create a feeling of support and dependability while also maintaining a high level of quality. The brand personality is further translated through the Sans Serif type used, which adds a more playful and light element to the tone
Socials:
Similar to the brand tone and identity, for their socials its all about letting your creativity shine. In order to achieve this, various illustrations and patterns are dotted throughout posts utilising the brands bright and warm colours.
Website:
Support Small has two types of audiences: small businesses who want to gain more exposure, connect with other like-minded entrepreneurs, and learn about growing a thriving business, and people looking to shop from small businesses.
To cater to both audiences, we created a site with a split ‘curtain page’ (a page before the home page).
For small businesses, we built a directory and a membership platform. Businesses can purchase a membership to access exclusive content, guest speakers, competitions, offers, and have their business listed within the directory. Members can access the platform from the front end, upload their details, and submit them for review. Once approved, their store is automatically published on the directory.
For people looking to shop from small businesses, they can browse through the directory, which is divided into purchasing categories, and shop directly from the small businesses.
Building Support Smalls site had multiple facets: not only did we have to keep in mind a cohesive and consistent brand tone with various interactive elements that increase conversion, but we also had to design 2 types of user journeys.
A Bold, fun and colourful brand and web design
Client:
Nicki Shea Photography - a ‘non-traditional’ wedding photographer based in the U.K. Nicki’s photography style is fun, real, quirky, bold and most importantly, showcases every part of your big day in its most purest and joyful form.
Website:
Our goal was to create a brand and website that perfectly embodies Nicki's personality. We aimed to establish an emotional connection between Nicki and her customers through her branding and website before even meeting her. We wanted her audience to feel joyous, comfortable, and excited when they see her brand or visit her site. We also wanted to make sure that the site is easy to navigate and use, and that it reflects Nicki's unique style and personality.
Site Details:
To achieve this goal, we designed Nicki's branding to incorporate a layer of fun and expressiveness. We started with her bold and playful 'ring finger up' logo, which immediately draws the audience's attention, and then we added bold, contrasting colors and quirky illustrations dotted across her site. We also included some random quotes about Nicki, which adds a personal touch and makes the audience feel like they already know her. These elements work together to create a cohesive brand and website that perfectly embodies Nicki's personality.
A grounded, timeless and intentional brand and web design
Client: Rivering Roots - an interior design and home goods business. Their goal is to bring a sense of connection to you, your home, and the planet through beautifully unique artisan-made wares.
Branding:
Using deep, wholesome tones, flowing textures, and raw, organic forms, we created a brand identity that captures the juxtaposition between rough textures that call forth elements of nature and minimal structures that represent finesse and simplicity. This brand tone is evident throughout their branding, imagery, packaging, and web design.
Website:
Built on Wordpress, we built a website that conveys the brand's message through its minimal, intentional, and organic design.
Keeping the user journey in mind and utilizing conversion techniques, the site's main goal is to create a mindful and intentional purchasing experience with a focus on eco-consciousness. Inspirations and textures representing nature are integrated throughout the site, including rough, hand-drawn illustrations that tie in with the brand marks and express the brand's vision and identity.
