Overview
🙋🏻♀️ Welcome! 👉🏻 Cliff notes version: I’m a brand and website designer for dreamers and storytellers.
In more detail: 👇🏻
I specialize in interactive, immersive author branding and websites that tell a story—one that truly reflects the magic of your writing. Your website shouldn't just be an informational landing page; it should be an extension of your books. I create seamless, high-impact digital spaces that invite readers directly into your world, keeping them captivated from the homepage to the 'buy' button.
I don’t believe in ‘cookie-cutter’ layouts or rigid templates. Every author's universe is distinct. Whether your site calls for atmospheric minimalism or bold, interactive world-building, I design custom visual experiences tailored to your genre, your vision, and your readers.
💫 I design the way I read and live: fearlessly, boldly, and intentionally.
📖 Side note: As a voracious reader, when I'm not designing, I'm immersed in a book or hanging out on Bookstagram/BookTok!
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How we can work together:
🌟 Author Brand Strategy & Visual Identity
A 'pretty' website is great, but a strategic brand tells a story that builds a loyal fanbase. We’ll craft a cohesive visual identity—from bespoke logos and custom typography to colour palettes—that sets the tone for your literary brand before a reader even opens page one.
🌟 High-end Website Design and Development
(Sites created on: WordPress, Wix, Squarespace, and Shopify)
I build immersive yet highly functional websites engineered around the reader journey.
→ Interactive Storytelling & UX: Custom book series hubs, interactive maps, character guides, and world-building features designed to engage readers.
→ Seamless Functionality: Clean UI/UX, mobile and device optimization, and built-in SEO to ensure organic visibility.
→ Integrated E-Commerce & Purchase Links: Direct store options for signed copies/merch or smooth, multi-retailer buy links (Amazon, Barnes & Noble, Waterstones, Kobo, etc.).
→ High converting Lead Magnets and email capture to grow your lists!
🌟 Pre and post website maintenance:
→ Hosting and Domain Setup and integration
→ Site maintenance, aftercare and quality checks
→ Site video tutorials and training: how to edit and change anything on your site, post-launch.
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📖 Genres I Specialize In:
Fantasy | Fantasy Romance & Romantasy | Dark Romance | Contemporary Romance | High Fantasy | Young Adult | Children’s Books & Picture Books | Literary Fiction
(Writing in another sub-genre? I love exploring new worlds and welcome custom requests!)
Feel like we’d be a great fit to build your online reader hub?
Drop me a message—let’s bring your world to life.
My design isn’t inspired by the four walls of a cubicle. It comes from a life lived outside the box, and a love for great stories. 💫
Services
Fiction
Non-Fiction
Works with
Work experience
Self-employed
Projects
Dark romantasy author | Branding & Immersive website | Squarespace Website
Client:
Morgan B. Lee is the dark romantasy author behind the bestselling Cursed Legacies series.
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Brand Identity:
The brand captures the whimsical, gothic, and dark essence of Lee’s writing, creating an ethereal atmosphere deeply rooted in fantasy. Brand Keywords: dreamy, romantic, and enchantingly otherworldly.
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Web Design & Development:
✦ Design & Experience:
Engineered with fluid motion and movement in mind, the site delivers an immersive portal into Lee’s author brand (gothic, dark paranormal fantasy romance). The interface bridges rich atmospheric storytelling with seamless navigation, instantly transporting visitors straight into the author's world.
✦Interactive Reader Hub:
An exclusive reader section showcasing behind-the-scenes insights, bonus content, and high-resolution character art.
✦Visual Reading Order:
An intuitive timeline mapping out the book series reading order, featuring direct links to purchase physical copies and audiobooks.
✦Direct-to-Consumer E-Commerce:
An integrated store allowing fans to purchase special edition books directly from the author.
✦Mobile Optimization:
Every interactive element and layout transition is tailored to deliver a seamless experience across desktop, tablet, and mobile.
✦ Performance & Accessibility:
Built following SEO and UI/UX best practices to ensure discoverability, fast loading times, and intuitive navigation.
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Client Review on Profile:
— Skylar H. (a.k.a. Morgan B. Lee)
Rebrand + Interactive Website | Indie Fantasy Author and Illustrator | Wix Design
✦ Rebrand and New website that feature both the authors books as well as her illustrations - cater to both audience types.
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✦ Design Aesthetic:
The branding design concept draws directly from the story as well as the colour palette of the author’s illustrations, and taking further inspiration from nature, as this was a key element in her stories.
Depth and visual interest were created through the interplay of contrasting elements — the balance of flowing and bold typography, subtle organic patterns, and a harmonious mix of warm and cool tones.
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✦ Website:
→ The website was designed with interactive and animated elements that bring the author’s illustrations to life, creating an engaging and immersive experience.
→ Both the About and Shop pages retain subtle motion and interactivity, encouraging a sense of storytelling rather than feeling like static, purely transactional pages.
→ Mobile-responsive design: All interactive elements and site flow have been carefully optimised to perform seamlessly across desktop, tablet, and mobile devices.
→ Built with a strong focus on SEO and UI/UX best practices to ensure discoverability, usability, and a smooth user experience.
→ E-commerce integration: Enables direct book purchases through the website, alongside links to selected third-party retailers for added flexibility.
Dark Romance Author Website and Branding |Wordpress Design
Key Goals:
- Capture the Dark Romance Vibe: Design a sleek, moody website that reflects the allure and intensity of her stories.
- Build Engagement and encourage fans to interact through exclusive content, get on her mailing list and follow on social media. I also included a ‘Fan Zone’ page entirely dedicated to bonus content, downloadable character art and illustrations, sneak peeks, Interactive Q&A or polls about future book ideas, and exclusive information regarding books and events.
- Promote New Releases and Events: Feature upcoming books, events, and collaborations prominently - Built a landing page template for any new releases, and included a CTA (call to action) at the end of each page.
- Designed a lead magnet to expand reach and promote new books
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Design Aesthetic:
- Tone of Brand: Elegant, dark, seductive, alluring, mysterious, femme fatale.
- Color Palette: The base is a shadow black and deep burgundy, with accents of gold for a luxurious yet brooding look.
- Typography: A dramatic serif font paired with a clean, minimalist sans-serif for contrast.
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Visual Elements:
- Custom Primary, secondary and monogram logo with intertwined initials
- Utilising authors signature dark roses and daggers within the brand icons
- Smokey and faded textures for an alluring and seductive background
- Subtle animations used around the website: falling rose petals.
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Technical Features:
- Mobile-Responsive Design
- Built with SEO and UI/UX interface (user experience)
- E-Commerce integration for book and merchandise sales.
- Social Media Integration for sharing teasers and connecting with fans.
- Lead magnet and Newsletter Subscription with incentives like exclusive sneak peeks or bonus chapters.
This design for the site and branding creates an irresistible allure, inviting readers to lose themselves in the Authors dark and captivating world.
A calming, nurturing and seamless brand and web design
Client:
Integrity Women’s Health by Dr. Kindreth offers acupuncture, Chinese herbal medicine, and health and wellness coaching.
When Kindreth came to me, she wasn’t sure how to integrate all the facets of her business in a cohesive way while maintaining her brand vision and essence.
Branding:
The brand we created embodies her message, ideal target audience, passion for her work, and vision for her business. This includes delicate, hand-drawn elements in her brand icons and illustrations to give that ‘personal touch’ element which mirrors her business, an elegant and timeless typography hierarchy to command reliability and trust, and a relaxed, grounded and nurturing colour palette to portray her brand tone of voice and depict an aura of calm and reassurance to her clients.
Website:
Built on Wordpress, we built a website that conveys the brand's message and brand keywords: Calm, reliable, positive, nurturing and grounded.
A lot of focus was placed on user journey and highlighting a seamless, and stress-free browsing experience. Dr. Kindreth provides a lot of useful information for pregnant women and women looking to get pregnant, as a result, we created a calming yet resourceful platform and user journey (utilising UI/UX best practices).
The site is SEO integrated, responsive and interactive.
An Eco-conscious, inspirational and understated Brand, packaging and Website Design
Client:
Koko Kandles is an eco-conscious, coconut, soy wax, candle brand.
Branding:
The brand tone centers around finding moments in one's daily life to slow down, look inward, and prioritize self-care anywhere. It's about intentionally lighting a candle and enjoying activities such as reading a book, meditating, or taking a bath.
Website:
Koko Kandles had an existing website on Wix, but it didn't fully represent the brand's vision and identity. Since they were already familiar with the platform, we redesigned their website on Wix. Koko Kandles wanted their website to have a fun and colorful tropical feel but in a relaxing, earthy tone, and that's exactly what we delivered.
We used the brand's earthy color palette and created sections that had pops of Canary yellow, Terracotta, and Olive green to represent the brand's eco-conscious efforts.
As a new business, Koko Kandles didn't have many brand photos, so we opted to use illustrations throughout the site that tied into the handmade element of the business and presented a down-to-earth tone. The illustrations also added a lighthearted and fun atmosphere to the web experience.
A creative, aspirational and 'community-focused' brand, socials and web design
Client:
Support Small is a business that is passionate about promoting various small independent businesses and encouraging people to ‘shop small’. They provide a platform for these businesses to advertise and market their creations.
Branding:
The concept direction that we created for Support Small is centered around creativity in all its forms. Warm tones are used throughout the palette to create a feeling of support and dependability while also maintaining a high level of quality. The brand personality is further translated through the Sans Serif type used, which adds a more playful and light element to the tone
Socials:
Similar to the brand tone and identity, for their socials its all about letting your creativity shine. In order to achieve this, various illustrations and patterns are dotted throughout posts utilising the brands bright and warm colours.
Website:
Support Small has two types of audiences: small businesses who want to gain more exposure, connect with other like-minded entrepreneurs, and learn about growing a thriving business, and people looking to shop from small businesses.
To cater to both audiences, we created a site with a split ‘curtain page’ (a page before the home page).
For small businesses, we built a directory and a membership platform. Businesses can purchase a membership to access exclusive content, guest speakers, competitions, offers, and have their business listed within the directory. Members can access the platform from the front end, upload their details, and submit them for review. Once approved, their store is automatically published on the directory.
For people looking to shop from small businesses, they can browse through the directory, which is divided into purchasing categories, and shop directly from the small businesses.
Building Support Smalls site had multiple facets: not only did we have to keep in mind a cohesive and consistent brand tone with various interactive elements that increase conversion, but we also had to design 2 types of user journeys.
A Bold, fun and colourful brand and web design
Client:
Nicki Shea Photography - a ‘non-traditional’ wedding photographer based in the U.K. Nicki’s photography style is fun, real, quirky, bold and most importantly, showcases every part of your big day in its most purest and joyful form.
Website:
Our goal was to create a brand and website that perfectly embodies Nicki's personality. We aimed to establish an emotional connection between Nicki and her customers through her branding and website before even meeting her. We wanted her audience to feel joyous, comfortable, and excited when they see her brand or visit her site. We also wanted to make sure that the site is easy to navigate and use, and that it reflects Nicki's unique style and personality.
Site Details:
To achieve this goal, we designed Nicki's branding to incorporate a layer of fun and expressiveness. We started with her bold and playful 'ring finger up' logo, which immediately draws the audience's attention, and then we added bold, contrasting colors and quirky illustrations dotted across her site. We also included some random quotes about Nicki, which adds a personal touch and makes the audience feel like they already know her. These elements work together to create a cohesive brand and website that perfectly embodies Nicki's personality.
A grounded, timeless and intentional brand and web design
Client: Rivering Roots - an interior design and home goods business. Their goal is to bring a sense of connection to you, your home, and the planet through beautifully unique artisan-made wares.
Branding:
Using deep, wholesome tones, flowing textures, and raw, organic forms, we created a brand identity that captures the juxtaposition between rough textures that call forth elements of nature and minimal structures that represent finesse and simplicity. This brand tone is evident throughout their branding, imagery, packaging, and web design.
Website:
Built on Wordpress, we built a website that conveys the brand's message through its minimal, intentional, and organic design.
Keeping the user journey in mind and utilizing conversion techniques, the site's main goal is to create a mindful and intentional purchasing experience with a focus on eco-consciousness. Inspirations and textures representing nature are integrated throughout the site, including rough, hand-drawn illustrations that tie in with the brand marks and express the brand's vision and identity.
