Lucy Featherstone

Lucy Featherstone – Designer

Senior Designer specialising in children's novelty books.


I am a highly skilled children's book designer with over 4 years experience working for one of the largest publishing houses in the UK, Pan Macmillan. I have experience in wide range of book formats specialising in novelty (pop-up’s, touch and feel, flaps, mechanisms), sticker books, activity books and story books. I will work from brief to final artwork files ready for print. My skills cover every aspect of design problem solving from branding to typography. whether it's a children's book you are in need of some art direction, or a book which is calling out to be brought to life with novelty, I am happy to help!

Children’s Non-Fiction
Picture Books
  • Awarded Gold for the Best Baby Book 0-2 years in Junior Designer Awards
  • Awarded Gold for On the Cards Competition 2015
  • BA (Hons) Graphic Design

Work experience

Pan Macmillan - Campbell Books Imprint

Apr, 2019 — Present

Designer for baby and toddler imprint specialising in novelty books (pop-up’s, touch and feel, flaps, mechanisms), sticker books, activity books and story books designing from first initial concept of interiors and covers, collaborating with illustrators, creating custom typography and branding, organisation of sales material and social media platform through Instagram and blog posts.

Pan Macmillan -Campbell Books Imprint

Mar, 2018 — Mar, 2019 (about 1 year)

Pan Macmillan - Campbell Books Imprint

Feb, 2016 — Feb, 2018 (about 2 years)

The Dairy

Feb, 2016 — Feb, 2016 (less than a minute)

Internship for a branding agency that combines in-house creative with marketing, public relations, social media and video. Working closely with the creative and marketing team to deliver design strategies, plans and research. as well as providing in-house design and art working for various clients such as: East Midlands Academic and Bilborough College. Taking control of their social media platform through Twitter and creating blog posts

Paper Rose

Oct, 2015 — Oct, 2015 (less than a minute)

Work placement for a high quality greeting cards studio working alongside the design team helping with the organisation of presentation boards, in depth research into their design process. As well as producing and designing my own card range.


My Favourite Puppy

Campbell Books

In My Favourite Puppy, older babies and toddlers will have lots of fun playing peekaboo with the easy-to-grab pull-down flaps and turning the wheel to choose their favourite character. From the adorable puppy with a rumbly tummy to the cheeky puppy who loves t... read more
Discover peacocks in the park, parrots in the rainforest and cockatoos in the Australian bush in First Explorers: Beautiful Birds. Each scene has chunky push, pull and slide mechanisms perfect for little hands. Spot lots of amazing birds from around the world ... read more

Lucy has 8 reviews





Mandy C.

Mandy C.

Oct, 2022

Lucy is phenomenal at what she does. I will definitely work with her on my next project.
Lucy F.
Thankyou for the kind words Mandy I really appreciate it and thoroughly enjoyed working on this project too!
Adam F.

Adam F.

Aug, 2022

Lucy understood the concept and produced a wonderful book that helps children see a funny side to maths. She responded to queries in a timely manner and communicated very well throughout the process. I would highly recommend her services.
Tamika R.

Tamika R.

Feb, 2022

As an upcoming author, I didn’t know much about bringing my first mini project to life. But, working with Lucy was excellent. She made feel so comfortable and secure. I recommend her, she’s easy to work with, communicative, (down to earth) creative, and conservative. I’m looking forward to working with her on my future projects !
Lucy F.
Thankyou for your kinds works Tamika it was a pleasure to work with you too, I hope you are just as pleased with the final outcome as I am.
Christian Avery G.

Christian Avery G.

Oct, 2021

Excellent job. Prompt with communication. Would definitely work with her again.
Adam F.

Adam F.

Apr, 2021

Lucy was very helpful and patient. She communicates very well and understood the concept. The work delivered surpassed expectations and I highly recommend using her services.
Lucy F.
Thankyou for your kind words Adam, it was a lovely project to work on.

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