Lucy Featherstone

Lucy Featherstone – Designer

Senior Designer specialising in children's picture and novelty books.

Overview

I am a highly skilled children's book designer with nearly 8 years of experience working for one of the best known children's publishers Ladybird books. I have experience in a wide range of book formats specialising in novelty (pop-up’s, touch and feel, flaps, mechanisms), sticker books, activity books and picture books. I will work from brief to final artwork files ready for print. My skills cover every aspect of design problem solving from branding to typography. Whether it's a children's book, you need designing, or a book which is calling out to be brought to life with novelty, I am happy to help!

Services
Non-Fiction
Children’s Non-Fiction
Fiction
Picture Books
Languages
English
Awards
  • Awarded Gold for the Best Baby Book 0-2 years in Junior Designer Awards
  • Awarded Gold for On the Cards Competition 2015
Certifications
  • BA (Hons) Graphic Design

Work experience

Penguin Random House, Ladybird Books

Oct, 2022 — Present
Managing Illustrator/ Authors through several different platforms of picture books and novelty titles. Designing new novelty formats for new concepts and best-selling existing brands such as Ten Minutes to Bed. Bringing new talent to the list within the novelty and picture book space.

Pan Macmillan - Campbell Books Imprint

Apr, 2019 — Oct, 2022 (over 3 years)
Designer for baby and toddler imprint specialising in novelty books (pop-up’s, touch and feel, flaps, mechanisms), sticker books, activity books and story books designing from first initial concept of interiors and covers, collaborating with illustrators, creating custom typography and branding, organisation of sales material and social media platform through Instagram and blog posts.

Pan Macmillan -Campbell Books Imprint

Mar, 2018 — Mar, 2019 (about 1 year)

Pan Macmillan - Campbell Books Imprint

Feb, 2016 — Feb, 2018 (about 2 years)

The Dairy

Feb, 2016 — Feb, 2016 (less than a minute)
Internship for a branding agency that combines in-house creative with marketing, public relations, social media and video. Working closely with the creative and marketing team to deliver design strategies, plans and research. as well as providing in-house design and art working for various clients such as: East Midlands Academic and Bilborough College. Taking control of their social media platform through Twitter and creating blog posts

Paper Rose

Oct, 2015 — Oct, 2015 (less than a minute)
Work placement for a high quality greeting cards studio working alongside the design team helping with the organisation of presentation boards, in depth research into their design process. As well as producing and designing my own card range.

Portfolio

Little Owl, Little Owl Can't You Sleep? (Wiggle and Giggle)

Cover Design Typography Book Interior Design Production Management
Beautiful Birds (First Explorers)

Discover peacocks in the park, parrots in the rainforest and cockatoos in the Australian bush in First Explorers: Beautiful Birds. Each scene has chunky push, pull and slide mechanisms perfect... read more
Cover Design Typography Book Interior Design Production Management
Pinocchio (First Stories)

Cover Design Typography Book Interior Design Production Management
My Favourite Puppy

Campbell Books

In My Favourite Puppy, older babies and toddlers will have lots of fun playing peekaboo with the easy-to-grab pull-down flaps and turning the wheel to choose their favourite character. From th... read more
Cover Design Typography Book Interior Design Production Management
Ten Minutes to Bed: Little Wolf

Rhiannon Fielding

Ladybird

Cover Design Book Interior Design Production Management
No More Nappies: A Potty-Training Book (Big Steps)

Cover Design Typography Book Interior Design Production Management
Ten Minutes to Bed: Where’s the Easter Bunny?: A magical lift-the-flap book

Rhiannon Fielding

Ladybird

Cover Design Book Interior Design Production Management
Made with Reedsy
AnneMarie's Make-Believe

Wiegand, Casey

Good & True Media

Cover Design Typography Book Interior Design
Made with Reedsy
Growing Up With Patience

Morgan Dabney

Good & True Media

Cover Design Typography Book Interior Design
Made with Reedsy
My Sibling, My World: A Children’s Picture Book About Kindness (Learn with Love)

Cornet, Mandy

Class Scholars Publishing

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Nuh-uh, no way, not happening, I AM NOT GOING TO SCHOOL!

Robinson, Will

Will Robinson

Book Interior Design Production Management

Lucy has 12 reviews

Professionalism

Quality

Value

Responsiveness

Lee S.

Lee S.

Oct, 2025

Lucy was so fun to collaborate with on this very special project. It was my first children’s book so I had a lot of questions and appreciated her expertise throughout!
Chantelle S.

Chantelle S.

May, 2025

Working with Lucy on my children’s book has been an absolute joy. She brought not only strong design expertise—beautifully handling layout, font selection, and text placement—but also a deep understanding of the reader’s experience. Her feedback on the illustration process was incredibly thoughtf...
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Gwynevere A.

Gwynevere A.

Mar, 2025

Lucy is amazingly talented. An absolute joy to work with!
Lucy F.
It was a pleasure to collaborate with Gwynevere to update the typography and branding on her gorgeous book! I hope our paths cross in the future for more projects :)
Carly M.

Carly M.

Nov, 2024

Lucy is an AMAZING artist/designer and an absolute delight to work with. She was extremely thorough with the assignment and her attention to detail. I spent so many months trying to find someone who could capture my vision without any luck. Then I finally connected with Lucy and she 100% nailed...
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Mandy C.

Mandy C.

Oct, 2022

Lucy is phenomenal at what she does. I will definitely work with her on my next project.
Lucy F.
Thankyou for the kind words Mandy I really appreciate it and thoroughly enjoyed working on this project too!

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