Caroline Michelon

Caroline Michelon - Designer

Berlin, Germany

Experienced illustrated and designer for nonfiction/fiction, poetry and business print and digital books for children and middle grade books

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Overview

Hi, I am Caroline Michelon,I'm a graphic designer and illustrator, with significant Brazilian publishing experience. I know how to mix culture with design.

Most notable projects include
Cover illustrations for Netflix cordel (North of Brazil style poem book), first Brazilian movie they created.

During my career as a designer I worked in various sectors of the area but I like editorial, I really enjoy working with books and illustrations to make each book more interesting and attractive.
I've been switching between fiction, movies and poems but I always like a new challenge and I'm always wanting to learn new things for editorial projects.
I know how to translate into illustration what the author of each title would like to communicate with their target reader by being able to attract the reader and their interests to the book. For me the goal of the book is to be able to reach the interest of the reader, editor, author and designer.


Languages
English
Fiction
Action & Adventure
Middle Grade
Picture Books
Non-Fiction
Business & Management
Career Guides
Cooking & Food Wine & Spirits
Inspirational
Works with
Wix
WordPress

Certifications

  • Bachelor of Graphic Design
  • Bachelor of Film and Photography
  • Illustration with copic course
  • Illustration with Issao Bazolli
  • Graphic Design Technical Course
  • Character Design | Pictoplasma

Work experience

Art Director

TM1 Agency
November, 2017 – December, 2018 (about 1 year)

I was responsible for creating and directing the visual identity for events; Creating the key visual to compose whole event working together with branding and creating visual ideas that would communicate in the rigth way the essence of the brand; the events were from premiere, corporative, internacional faires and product launches. I was also involved with the event planning which I was consulted during decision-making processes.

Visual Designer

XK9 Comunication
December, 2014 – February, 2016 (about 1 year)

I was responsible for developing the visual identity for online and offline sales banners, email marketing campaigns, and posts to social networking websites. I was also responsible for developing client's new visual identity.

Editorial Designer

Forum Magazine
February, 2014 – October, 2014 (8 months)

I was in charge of developing the covers of the online magazine's weekly editions, the promotional campaigns, landing page layout, banners, and the political campaigns for social networking websites at the time of the elections.

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