Amy McHugh

Amy McHugh - Designer Tick

Bath, UK

Enthusiastic and geeky method-designer loves total immersion in the brief and brand. Dedicated to exceptional standards for every design.

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Overview

Hello there, I am an experienced graphic designer and have been in the industry for 7 years. I specialise in licensed and own-brand children's books and packaging - picture books, activity books, novelty books and all sorts of packaging and components.

Franchises I have worked on include Disney (and many of it's sub franchises!), Marvel, DC Comics, My Little Pony, PAW Patrol, Barbie and more. Due to my obsession with brand immersion, I know a lot about all these brands, but I am particularly geeky and knowledgable about My Little Pony and Marvel.

I started my career at North Parade Publishing Ltd where I worked for 5 years as an Own-brand Book Designer, then I moved to Parragon Books Ltd, where I have been for the past 3 years as a Senior Licensed Book and Packaging Designer. Now, I am working as a freelance designer, still working in licensed book and magazine publishing, but open to anything anyone throws at me!

I also love to illustrate on my Wacom Cintiq in Photoshop and Illustrator. Having done a lot of repainting of licensor art I am versatile and can emulate a lot of different styles. As for my personal style - I like to create fun, bright and eye-catching characters, and I especially love to draw anything with a mermaid tail or a unicorn horn.

I really enjoy working on branding too - logo design, style guide and brand development. Since I have a lot of experience with licensors and and working with brands, I understand how to develop a logo and branding guide that has impact and above all tells the story. My methods - I get to know the people, the brand and the vision inside out, get passionate and excited about it. Then get experimental, exploring all avenues of out-of-the-box thinking, and then finally honing and fine-tuning to completion. A good example of this is the logo design, branding development and style guide creation I did for Varve Ceramics. Be sure to check it out :)

I would absolutely love to hear about any projects I can help out with, just drop me an email.

Languages
English
Fiction
Children's - Middle Grade
Children's Picture Books
Fantasy
Gaming
Non-Fiction
Children's Books (Non-Fiction)
Design
Publishing

Work experience

Freelance Graphic Designer and Illustrator

Self-employed
March, 2018 – Present (9 months)

• I am an excitable, passionate, creative designer and illustrator that loves to push creative boundaries, keep an eye on trends and come up with clever ways to meet client needs.

• I can work remotely and in-house with clients commutable from Bath.

• providing services for:
- Books
- Novels
- Covers
- Children's Books
- Licensed content
- Magazines
- Packaging
- Branding
- Logo design
- Style guide design
- Game artwork
- Illustrations in Adobe Photoshop and Adobe Illustrator

Senior Graphic Designer

Parragon
February, 2016 – March, 2018 (about 2 years)

• A result of my passion for new ideas, I was entrusted
to initiate, lead and champion concept development

• Reputation for creating engaging and commercial designs led to routinely being chosen to design
key titles and front-list series looks

• Consistently designed stand out covers, sales material, storybook layouts, activity book layouts, stickers, tins and packaging, as well as illustrations for cover and spread briefs and pitches

Nominated by Managing Designer to become brand ‘guru’ for Marvel (including Spider-Man, Avengers, Guardians of the Galaxy, live-action), Disney Princess My Little Pony and Nickelodeon PAW Patrol consulted on brand knowledge by the team from junior level up to the senior management team

• Not only mastered and executed licensor style guides
and assets but ‘method designed’ with total brand immersion that enabled me to create on brand designs and commission bespoke licensor art that
pushed boundaries

• Project managed 20-30 titles concurrently, including commissioning, briefing and managing freelancers

• As well as general mentoring in workload and time management I held weekly 1-2-1 sessions with a Junior Designer for more in-depth training

• Reputation for accomplished design meant I often provided creative direction for designers on an
ad hoc basis

Portfolio (17 selected works)

My Little Pony Dream, Sparkle, Create: Write, Draw, and Doodle With the Ponies

Parragon Books Ltd

Be inspired by the magic of friendship in this amazing sketchbook, My Little Pony Dream, Sparkle, Create! Discover your inner pony as you dive deep into the whimsical world of Equestria. Dream up new lands, write magical songs, doodle your own set of wings and so much more. Plus, includes two sets of super-cute shoe wings to press-out and attach to your lace-up sneakers!

Be inspired by the magic of friendship in this amazing sketchbook, My Little Pony Dream, Sparkle, Create! Discover your inner pony as you dive deep into the whimsical world of Equestria. Dream up new lands, write magical songs, doodle your own set of wings and so much more. Plus, includes two sets of super-cute shoe wings to press-out and attach to your lace-up sneakers!

My Little Pony Story Secrets the Castle of the Two Sisters

Parragon Books Ltd

Join your favorite manes in this My Little Pony Story Secrets Castle of Shadows storybook and learn all about friendship and having fun together. This book even comes with a hidden secret!

Join your favorite manes in this My Little Pony Story Secrets Castle of Shadows storybook and learn all about friendship and having fun together. This book even comes with a hidden secret!

Disney Tangled the Series the Dreamer in Me: My Secret Journal

Parragon Books Ltd

Take a leaf out of Rapunzel's book and create your very own, totally unique journal! With cool quizzes and lots of spaces to add your own pics, doodles, thoughts and dreams, there is so much to do and discover inside Disney Tangled The Series The Dreamer in Me.

Take a leaf out of Rapunzel's book and create your very own, totally unique journal! With cool quizzes and lots of spaces to add your own pics, doodles, thoughts and dreams, there is so much to do and discover inside Disney Tangled The Series The Dreamer in Me.

Marvel Slipcase

Parragon Books Ltd

Num Noms Mini Collector's Tin

Ltd. Parragon Books

Join your Num Noms pals for a scent-sational time of coloring, sticker, and activity fun in this awesome Mini Collector's Tin!

Join your Num Noms pals for a scent-sational time of coloring, sticker, and activity fun in this awesome Mini Collector's Tin!

My Little Pony Friendship Is Magic (Activity Book With Covermount)

Parragon Books Ltd

Learn the magic of friendship with the ponies! Find out which pony you are, design your own Cutie Mark, discover your Element of Harmony, and so much more in this adorable activity book! Includes 6 mini erasers in the shape of each pony's signature Cutie Mark.

Learn the magic of friendship with the ponies! Find out which pony you are, design your own Cutie Mark, discover your Element of Harmony, and so much more in this adorable activity book! Includes 6 mini erasers in the shape of each pony's signature Cutie Mark.

Disney Pixar Totally Spook-Tacular (Sticker Scenes & Coloring Book)

Parragon Books Ltd

Its time for some ghostly fun and games in this amazing book packed with stickers, coloring, and activities! Complete the spooky sticker scenes with Lightning McQueen and Mater, then join Woody, Joy, and Arlo for some coloring and activities.

Its time for some ghostly fun and games in this amazing book packed with stickers, coloring, and activities! Complete the spooky sticker scenes with Lightning McQueen and Mater, then join Woody, Joy, and Arlo for some coloring and activities.

Disney Pixar Fright Night Fun: Coloring, Activities, Stickers

Parragon Books Ltd.

Join Mr. Incredible, Woody and all of your favorite Disney Pixar friends for some spooky fun in this Halloween activity book.

Join Mr. Incredible, Woody and all of your favorite Disney Pixar friends for some spooky fun in this Halloween activity book.

Disney Pixar Halloween Heroes (Color & Activity With Crayons)

Parragon Books Ltd

A 48-page coloring and activity book with one sheet of stickers and four chunky crayons. Join all your Disney Pixar friends on their amazing Halloween adventures. Have lots of fun with Woody, Boo, Arlo and Riley's emotions, with these spook-tacular activities and stickers. Dont forget to use your crayons for some creepy coloring! Includes option to download a free disney digital storybook from... read more

A 48-page coloring and activity book with one sheet of stickers and four chunky crayons. Join all your Disney Pixar friends on their amazing Halloween adventures. Have lots of fun with Woody, Boo, Arlo and Riley's emotions, with these spook-tacular activities and stickers. Dont forget to use your crayons for some creepy coloring! Includes option to download a free disney digital storybook from... read more

Northern Lights Magical Adventures (Disney Frozen) (Disney Frozen Northern Lights)

Parragon

It's time for some wonderful winter fun in Disney Frozen Northern Lights Magical Adventures. It is packed with over 50 stickers, coloring and activities. Complete the magical sticker scenes with Anna and Elsa, then join Olaf, Kristoff and Sven for some cool coloring and activities. This book also comes with a free bonus code for a Disney digital storybook.

It's time for some wonderful winter fun in Disney Frozen Northern Lights Magical Adventures. It is packed with over 50 stickers, coloring and activities. Complete the magical sticker scenes with Anna and Elsa, then join Olaf, Kristoff and Sven for some cool coloring and activities. This book also comes with a free bonus code for a Disney digital storybook.

Disney Moana Hearts and Heroes (Sticker Scenes & Coloring Book)

Parragon Books Ltd

It's time for an ocean adventure in this amazing book packed with stickers, coloring, and activities! Complete the sticker scenes of Moana and her friends, color in Maui the demigod, draw your own island and lots more!

It's time for an ocean adventure in this amazing book packed with stickers, coloring, and activities! Complete the sticker scenes of Moana and her friends, color in Maui the demigod, draw your own island and lots more!

Disney Pixar Emoji Super-smiley Activities: Over 700 Stickers

Parragon Books

Disney Pixar Emoji Super-Smiley Activities includes 2000 stickers to complete fun activities with your favorite Disney Pixar pals.

Disney Pixar Emoji Super-Smiley Activities includes 2000 stickers to complete fun activities with your favorite Disney Pixar pals.

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