Amy McHugh

Amy McHugh – Designer

Experienced Graphic Designer with 10 years in industry and a specialisation in children's books.


Hello there, I am an experienced graphic designer and have been in the industry for 10 years. I specialise in licensed and own-brand children's books - picture books, activity books, novelty books as well as packaging and components.

Franchises I have worked on include Disney, Marvel, DC Comics, My Little Pony, PAW Patrol, Barbie and more.

I started my career at working as an in-house designer at North Parade Publishing Ltd and Parragon Books Ltd. Since then I have worked as a Freelance Graphic Designer for publishing houses big and small, including Hachette, Penguin, Centum, Little Brother Books, Raspberry Books, Townhouse, Kennedy Publishing, Hinkler.

I also work on branding - logo design, style guide and brand development, drawing from my experience working with many licensors and brands over the years.

I would absolutely love to hear about any book design projects I can help out with, just drop me an email.

Children’s Non-Fiction Writing & Publishing
Fantasy Gaming & LitRPG Middle Grade

Work experience


Mar, 2018 — Present

• I am an excitable, passionate, creative designer and illustrator that loves to push creative boundaries, keep an eye on trends and come up with clever ways to meet client needs.

• I can work remotely and in-house with clients commutable from Bristol.

• providing services for:
- Books
- Novels
- Covers
- Children's Books
- Licensed content
- Magazines
- Packaging
- Branding
- Logo design
- Style guide design
- Game artwork
- Illustrations in Adobe Photoshop and Adobe Illustrator


Barbie Official Annual 2021

Little Brother Books Limited

Pokémon Welcome to Galar 1001 Sticker Book

The Pokémon Company International

Disney Pixar Emoji Super-Smiley Activities includes 2000 stickers to complete fun activities with your favorite Disney Pixar pals.
It's time for an ocean adventure in this amazing book packed with stickers, coloring, and activities! Complete the sticker scenes of Moana and her friends, color in Maui the demigod, draw your own island and lots more!
It's time for some wonderful winter fun in Disney Frozen Northern Lights Magical Adventures. It is packed with over 50 stickers, coloring and activities. Complete the magical sticker scenes with Anna and Elsa, then join Olaf, Kristoff and Sven for some cool co... read more
A 48-page coloring and activity book with one sheet of stickers and four chunky crayons. Join all your Disney Pixar friends on their amazing Halloween adventures. Have lots of fun with Woody, Boo, Arlo and Riley's emotions, with these spook-tacular activities ... read more
Join Mr. Incredible, Woody and all of your favorite Disney Pixar friends for some spooky fun in this Halloween activity book.
Its time for some ghostly fun and games in this amazing book packed with stickers, coloring, and activities! Complete the spooky sticker scenes with Lightning McQueen and Mater, then join Woody, Joy, and Arlo for some coloring and activities.
Learn the magic of friendship with the ponies! Find out which pony you are, design your own Cutie Mark, discover your Element of Harmony, and so much more in this adorable activity book! Includes 6 mini erasers in the shape of each pony's signature Cutie Mark.
Join your Num Noms pals for a scent-sational time of coloring, sticker, and activity fun in this awesome Mini Collector's Tin!
Marvel Slipcase

Parragon Books Ltd

Take a leaf out of Rapunzel's book and create your very own, totally unique journal! With cool quizzes and lots of spaces to add your own pics, doodles, thoughts and dreams, there is so much to do and discover inside Disney Tangled The Series The Dreamer in Me.
Join your favorite manes in this My Little Pony Story Secrets Castle of Shadows storybook and learn all about friendship and having fun together. This book even comes with a hidden secret!
Be inspired by the magic of friendship in this amazing sketchbook, My Little Pony Dream, Sparkle, Create! Discover your inner pony as you dive deep into the whimsical world of Equestria. Dream up new lands, write magical songs, doodle your own set of wings and... read more

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