Amy McHugh

Amy McHugh – Designer

Experienced Graphic Designer with over a decade in the publishing industry and a specialisation in children's books.

Overview

I am an experienced graphic designer and have been in the publishing industry for over a decade. I specialise in children's books - picture books, activity books, novelty books as well as packaging and components.


Franchises I have worked on include Disney, Marvel, DC Comics, My Little Pony, PAW Patrol, Barbie and more.


I started my career at working as an in-house designer at North Parade Publishing Ltd and Parragon Books Ltd. Since then I have worked as a Freelance Graphic Designer for publishing houses big and small, including Hachette, Penguin, Bonnier Books, Centum, Little Brother Books, Raspberry Books, Townhouse, Kennedy Publishing, Hinkler.


I also work on branding - logo design, style guide and brand development, drawing from my experience working with many licensors and brands over the years.


Closest to my heart are themes of mental health, emotions, community, nature and the connections between them all. I love to offer a new narrative, amplify quiet voices and reconnect with a sense of play and wonder.

Services
Non-Fiction
Children’s Non-Fiction
Languages
English

Work experience

i am a bookworm

Apr, 2024 — Dec, 2024 (8 months)

Senior Designer covering the Creative Director while she was on maternity leave. Ideation and research for book concepts, taken through to production development, writing, illustrations commission and final design, packaging and supply for print.

Blaze Entertainment Ltd

Jan, 2021 — Jun, 2022 (over 1 year)

Leading the creative across all outputs of Evercade consoles. Brand development, logo design, product development, marketing voice, emails and socials, menu design packaging design, concept illustration, manual design, inlay design and other printed materials.

Self-employed

Mar, 2018 — Present

I am an excitable, passionate, creative designer and illustrator that loves to tell stories that push boundaries.

I can work remotely and in-house with clients commutable from Bristol.

Providing services for:
- Books
- Novels
- Covers
- Children's Books
- Magazines
- Packaging
- Branding
- Logo design
- Style guide design
- Game artwork
- Illustrations

Parragon Ltd

Feb, 2015 — Mar, 2018 (about 3 years)

Led concept development and design for new formats and series looks.
Designed covers, sales material, storybook layouts, activity book layouts, stickers, tins and packaging.
Designed licensed children’s books for Marvel, Disney, PAW Patrol, My Little Pony, DC Comics, Barbie, Bob the Builder and more.
Illustrations for pitches and cover/spread briefs.

Portfolio

Cover Design Book Interior Design
Fungarium Activity Book (Welcome To The Museum)

Royal Botanic Gardens Kew

Bonnier Books Ltd

Cover Design Book Interior Design
Book Interior Design
Be inspired by the magic of friendship in this amazing sketchbook, My Little Pony Dream, Sparkle, Create! Discover your inner pony as you dive deep into the whimsical world of Equestria. Dream... read more
Cover Design Book Interior Design
Cover Design Book Interior Design
Book Interior Design
Illustration Book Interior Design
Cover Design Typography Book Interior Design
Barbie Official Annual 2021

Little Brother Books Limited

Cover Design Book Interior Design
Cover Design
Pokémon Welcome to Galar 1001 Sticker Book

The Pokémon Company International

Cover Design Typography Book Interior Design
Cover Design Book Interior Design
Disney Pixar Emoji Super-Smiley Activities includes 2000 stickers to complete fun activities with your favorite Disney Pixar pals.
Cover Design Book Interior Design
It's time for an ocean adventure in this amazing book packed with stickers, coloring, and activities! Complete the sticker scenes of Moana and her friends, color in Maui the demigod, draw your own island and lots more!
A 48-page coloring and activity book with one sheet of stickers and four chunky crayons. Join all your Disney Pixar friends on their amazing Halloween adventures. Have lots of fun with Woody, ... read more
Cover Design Book Interior Design
Join Mr. Incredible, Woody and all of your favorite Disney Pixar friends for some spooky fun in this Halloween activity book.
Cover Design Book Interior Design
Its time for some ghostly fun and games in this amazing book packed with stickers, coloring, and activities! Complete the spooky sticker scenes with Lightning McQueen and Mater, then join Wood... read more
Cover Design Book Interior Design
Learn the magic of friendship with the ponies! Find out which pony you are, design your own Cutie Mark, discover your Element of Harmony, and so much more in this adorable activity book! Inclu... read more
Cover Design Book Interior Design
Cover Design Book Interior Design
Join your Num Noms pals for a scent-sational time of coloring, sticker, and activity fun in this awesome Mini Collector's Tin!
Cover Design Book Interior Design
Marvel Slipcase

Parragon Books Ltd

Cover Design Book Interior Design
Cover Design Book Interior Design
Cover Design Book Interior Design
Take a leaf out of Rapunzel's book and create your very own, totally unique journal! With cool quizzes and lots of spaces to add your own pics, doodles, thoughts and dreams, there is so much t... read more
Cover Design Book Interior Design
Join your favorite manes in this My Little Pony Story Secrets Castle of Shadows storybook and learn all about friendship and having fun together. This book even comes with a hidden secret!
Cover Design Book Interior Design

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