Barry Silverstein

What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the “m’s” in M&Ms stand for? Who was the Barbie doll named after? Which toothpaste had Bucky Beaver as a mascot? The answers to these burning questions – and many mor...

“Economic growth, product proliferation and television converged in the crucible of post-war America to create the fertile soil needed for modern brands to take root and bloom,” observes Barry Silverstein in this fascinating book. Exploring the interrelationship of World War II and American brand...