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The B2B Selling Guidebook


Loved it! 😍

A compendium that explains the basics of selling with real-life examples in a conversational tone.

I found the format of this book unique and interesting -- each chapter begins with a quote and an introduction to the topic followed by a real-life example, a summary of the learnings around that topic, and ends with another relevant quote. Each chapter also has a blank page devoted to notes.

The author writes in simple language that makes it easy for people with no experience in sales to understand the subject. It sounds like he's talking to the reader from the pages, drawing diagrams to illustrate his point wherever necessary. I do not have a background in B2B selling, but I could understand much of what was discussed in the book even though I have no experience in the area. That's the beauty of this book!

It is impressive how the book leans heavily towards the practical side of selling. The author does describe theories and concepts to explain his message, but even those are delivered in a conversational tone. Appendix 3 deals with these concepts in greater detail.

It's clear that the author has distilled his career-long learnings into this book because he writes with an authority that can only come from experience. Apart from selling, he also talks about self-development topics like time management and attitude in personal life. I think this makes the book a well-rounded work for anyone who wants to learn about B2B selling.

The font conveys professionalism and is easy to read, whereas the crisp writing and the unique format sets this book apart from similar ones. In Appendix 2, he lists the names of other books on selling that he recommends as well as online resources.

I found the book informative, interesting, and easy to understand. Plus, I learned something new!

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My reviews are for readers. I attempt to write balanced reviews to help people decide if they'd like to pick up the book. I also post reviews to Amazon India, Goodreads, and my blog: www.satabdimukherjee.wordpress.com.

Service Led Selling

About the author

Jim has spent over 43 years in business and leadership. His career spans sales management roles and executive leadership positions. At Silicon Graphics he was awarded the Corporation’s ‘Exemplary Leader’ award. Today he runs his own consultancy helping start-ups to improve business results. view profile

Published on January 12, 2020

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30000 words

Genre: Business & Management

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