The B2B Leaders Guidebook is the follow up to the highly successful first book from Jim Irving - The B2B Selling Guidebook.
This second book delivers knowledge, hints, tips and wisdom for those already working in, or embarking on, leading business teams of all shapes and sizes. Perfect for entrepreneurs, startup leaders, SME, sales, and corporate business unit managers. The book is peppered with anecdotes and examples and written in a light, conversational style. Easy to read, with short to the point chapters based on 20+ years of leadership experience and 43 years of business experience in total.
Jim's first book was reviewed positively on Discovery and by the Institute of Sales Management, The Chartered Institute of Marketing and consistent 5* reviews on Amazon.
“If you are a new leader or a leader with a bunch of management problems please read Jim Irving’s B2B Leaders Guidebook. Jim’s personal, in the trenches, management style and perspective is just what businesses of all sizes need - a strong, field-tested management philosophy and proven business cases that stand the test of time. Buy this book today and lead by example!”
Patrick Tinney, Author of Unlocking Yes, Perpetual Hunger & The Bonus Round.
I had the pleasure of reviewing the author's first book in the series, The B2B Selling Guidebook, so I was quite excited to be able to read this one as well.
The B2B Leaders Guidebook has the same standout features that made the first one so attractive and readable, namely:
1) clean, clutter-free layout
2) short and punchy chapters
3) an emphasis on practical applicability rather than theoretical knowledge
4) plenty of anecdotes
5) a friendly tone
The author draws heavily from his 40+ years of work experience to share processes and techniques that worked for him. He also passes on valuable advice that he has received over the years from his mentors and colleagues. I found this approach highly effective because it requires one to think about the questions the author is asking and evaluate where one stands currently in one's professional life.
Just like sales and marketing are considered interchangeable terms, so are leadership and management. The author makes a clear distinction between the two and teaches you how to develop characteristics of both.
He takes a three-step approach to discussing the vast field of leadership: Starting, Building, and Improving. So, whether you're an executive who has just begun a career, a startup founder, or a person with a certain amount of experience, you can pick up tips from whichever part of the book applies to you.
Each chapter ends with a brief section called "The Lesson," which distills the concepts discussed into a short paragraph. I used it as a quick reminder of what I've read so far.
I want to make special mention of Appendix 4 that talks about managing and leading in the COVID-19 pandemic. It's quite insightful and dispenses good advice.
Overall, The B2B Leaders Guidebook seeks to make sense of a complex topic by breaking it down to the basics. It appeals to all people at all stages of professional life as well as entrepreneurs. It's like a handy guide that you can browse through to refresh your knowledge or pick up some new tips and tricks.
Like the author says in his final chapter, "Keep learning! Always..."
My reviews are for readers. I attempt to write balanced reviews to help people decide if they'd like to pick up the book. I also post reviews to Amazon India, Goodreads, and my blog: www.satabdimukherjee.wordpress.com.