Writing & Publishing

Book Marketing Fundamentals

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This book will launch on Sep 30, 2020. Currently, only those with the link can see it. 🔒

Loved it! 😍

Book Marketing Fundamentals is the ultimate marketing guide for authors, especially those who are overwhelmed with the marketing process

Synopsis

Don't try to market your book without finding a mentor!

So, what if you had an experienced author to guide your marketing plans?

Author Hank Quense has self-published and marketed over 30 books. He's written and marketed both fiction and non-fiction. He also lectures and holds webinars on self-publishing and on book marketing.

Imagine developing a detailed marketing plan for your book and then implementing it.

In this book, you'll learn:
- How to develop your author's platform material
- How to write your marketing content
- How to engage in marketing activities
- How to get more book reviews
- What kind of events to hold
- How to get publicity
- How to use (or not use) advertising.
- What other authors say about book marketing

Marketing is a necessary evil that many authors are not prepared for, and many times overlook. Although it is a daunting project, authors must learn how to successfully maneuver the marketing process if they wish to be successful. Hank Quense helps to demystify the book marketing process by acting as a mentor for new and seasoned authors.


I love the fact that authors at different levels of publication can benefit from Book Marketing Fundamentals. While the ideal time to start marketing your book is months before publication, authors can also benefit from the tactics if their book is already published. The over sixty marketing activities are a bonus to assist authors and book marketing directors effectively market print or e-books. The book is straightforward, and readers should not have any problems following the instructions. Something I found useful is the link at the beginning of each chapter that takes the reader back to the table of contents. The author also gives an outline of the topics to be explored in each chapter at the beginning of the chapters.


In Book Marketing Fundamentals the author reveals book marketing tactics for three different categories of authors. Hank Quense provides marketing tactics under seven areas including platform, marketing content, marketing activities, book reviews, events, publicity, and advertising. Authors and marketing directors can decide which sections of the book are worth pursuing. Each chapter is written in such a way that they can stand alone or be used together.


The biggest takeaway from this book for me is to start marketing your book several months before the book is available.  I also learned that it is never too early nor too late for authors to start a marketing campaign. Authors and marketing directors should therefore not panic but just start the process where they can. I recommend this book to new authors, seasoned authors, prospective authors, publishers, and book marketing directors. 

Reviewed by

Mardene Carr is from the beautiful Island of Jamaica. She is a trained Librarian, doctoral student, blogger, journal reviewer, proofreader,and editor. She has authored several journal articles and blog posts. Mardene is also a motivational speaker and international student coach.

Synopsis

Don't try to market your book without finding a mentor!

So, what if you had an experienced author to guide your marketing plans?

Author Hank Quense has self-published and marketed over 30 books. He's written and marketed both fiction and non-fiction. He also lectures and holds webinars on self-publishing and on book marketing.

Imagine developing a detailed marketing plan for your book and then implementing it.

In this book, you'll learn:
- How to develop your author's platform material
- How to write your marketing content
- How to engage in marketing activities
- How to get more book reviews
- What kind of events to hold
- How to get publicity
- How to use (or not use) advertising.
- What other authors say about book marketing

Getting Started




The ideal time to begin your marketing efforts is several months before your book becomes available. However, if your book is already out, don’t worry. You can still market the book. Actually, it is never too early or too late to start your marketing campaign.

Most chapters in the book will have a number of activities to work on. In total, there are more than sixty marketing activities or informational sections. You don’t need to work on them all. You, in your role as the book’s marketing director, will have to decide which ones to implement and which ones to ignore. Since some of the activities will require funding, part of your decision making will have a financial element to it. Another factor is whether the book has a print or an ebook edition. A few of the activities will not be suitable for a print book and others won’t apply to an ebook. If you have both print and ebook editions, then all of the marketing tasks will apply to your book. 

A word of caution: don’t look at the sheer number of activities and panic. They all don’t have to be worked on immediately. There is nothing wrong with spacing out your marketing over a long period. It would be a mistake to go into overload trying to complete all the activities in as short a time as possible. You can and should go through the lists and choose the ones that look easy. Start with those. Other activities may require the investment of a chunk of time because you’ll have investigate how to do it and it may also involve a bit of learning before you can start it.  

My assigning a task or activity to a specific area such as Platform or Marketing Content is more than a bit arbitrary. Where a task is slotted isn’t all that important. The grouping simply makes it easier for me to deal with the large number of activities.

If you have, or will have, a publisher, it will (or should) perform some of the pre-launch activities. The publisher may (or may not) choose to work on the post-launch marketing activities. How do you know which activities are pre-launch and which ones are not? You can use the extensive spreadsheet I developed. Besides indicating the ideal time frame, the spreadsheet can be used to control your marketing campaign. It shows every marketing task listed in this book and is available in .numbers (for Mac) and .xls (for PCs) formats. To get a copy send me an email at hanque99 (at) gmail (dot) com. Specify which format you want. A screen shot of the spreadsheet is pasted below.




If you have a publisher, it will be in your best interest to determine exactly which marketing activities it will be responsible for. 

Although the publisher will take care of the pre-launch stuff, it is important for you to understand what those tasks are so you can better discuss them with the publisher. 

So let’s get to the crux of the matter. You probably have questions that need to be answered. Does book marketing work? Is it worth the time and money? 

The answer to both questions is a definitive yes, no and/or maybe.

To explain the last statement, book marketing is similar to playing the lottery. If you buy a lottery ticket, you have a small, very small, chance to win a lot of money. If you don’t buy a ticket, you have no chance of winning the money. With book marketing, if you do the marketing stuff, you have a small, very small, chance of making a lot of money through your royalties. If you don’t do the marketing, you have zero chance of making money on the book.

With the lottery, you can also win smaller amounts of cash. So too with book marketing. If you market the book, you may earn back your marketing investment through your royalties and perhaps a bit more. 

So the real question is this: Will you market your book? If the answer is ‘Yes’, read on.

There are seven areas to be worked on. Here are brief descriptions of each.

Platform: Refers to you and your book. It’s your author brand.

Marketing Content: Is material you write up about the book. Most of it will be used in other activities.

Marketing Activities: Is work you will do to tell others about your book

Book Reviews: Is activity to increase the number of book reviews your book gets.

Events: Are activities in which you participate, either physically or virtually.

Publicity: Is telling the world about your book.

Advertising: Is just what you think it is.

So let’s get started! You can do this!

About the author

Hank Quense writes satirical fantasy and sci-fi and has written a number of novels and short stories. He has self-published his books for over ten years. During that time, he has published and marketing more than 20 books. He also lectures on fiction writing, self-publishing and book marketing. view profile

Published on October 01, 2020

30000 words

Genre: Writing & Publishing

Reviewed by

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