Overview
The mailing list is a central element of every author’s marketing strategy. It's the one main tool you’ll use to build a long-lasting relationship with your readers, turning them into repeat buyers and unconditional fans. Every sale you make while your mailing list is not in place is basically a lost opportunity.
Months before you even think about releasing your book, you MUST be actively growing your mailing list. Thankfully, there are tried-and-tested methods for doing just that, and we're going to show you what they are.
What you'll learn in this course:
- Which mailing list providers are right for you
- How to set up your mailing list and add subscribers
- How to use reader magnets to grow your list
- How to keep your subscribers "warm"
- How to segment your mailing list in order to sell your book
Brought to you by:
Ricardo is a marketer, entrepreneur, and author of How to Market a Book: Overperform in a Crowded Market. He is one of the co-founders of Reedsy, a marketplace connecting authors with the world’s best editors, designers, and book marketers. In his downtime, Ricardo enjoys reading speculative fiction and agonizing over his favorite football/soccer team, Real Madrid. Download a free digital copy of How to Market a Book right now.
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