Synopsis
The book's goal is to help the reader develop innovative ideas. Whether those ideas are giant multi-million-dollar businesses or simply ways to improve everyday activities, this book describes a process that can be used to help the reader originate and cultivate ideas that can change their life. Each section features exercises that will challenge the reader's perspective, improve creativity and help them become a better problem solver. The first of six sections outlines how to notice problems, needs, wants and questions. The second section examines how to erase stigmas or assumptions about these problems, needs, wants and questions. Next, the book investigates how to create solutions to these problems, needs and wants using the skills learned from the first sections. The reader takes those solutions to section four where they do a feasibility check to see if the solutions are viable. Section five explains how and why the reader should share those ideas and solutions to receive feedback and improve upon them. The final section explores the next steps to follow to implement these innovative ideas. Ultimately, "Your Next Big Idea" is essentially a complete program that guides the reader to come up with their own next big idea.
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