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Ubertrends — How Trends And Innovation Are Transforming Our Future


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As technology and culture undergo the largest transformation in history, Ubertrends helps us understand this trajectory and what's to come.

Given the exponential rate by which the world has developed in the last few decades, it can be difficult to keep up with all the new technological and cultural trends going on, and how they are impacting our individual lives and how we interact at large. In Ubertrends, Michael Tchong has done us a great favor in providing an overview for eight meta-trends, which he calls "ubertrends," that in recent decades have had the greatest impact on technological and cultural development, as well as how innovation has helped create and conformed to these changes. 

These ubertrends include (1) an increasing degree of our lives are becoming digitalized; (2) increasing demand to live longer; (3) increasing demand for more "radical" experiences and stronger impulses; (4) increasing demand for everything to become faster (possibly both caused by and leading to shorter attention spans); (5) increasing demand for more un-wired goods and services; (6) decreasing degree of formal and polite behavior; (7) increasing demand to watch video clips of more graphically explicit experiences (including shootings, police brutality, etc.); and (8) women are getting more bargaining power in marriage, business and politics. 

The ubertrends Tchong delineates encompasses a great number of commonly discussed and reported topics, so most readers may be familiar with many, if not most, of the issues described. Ubertrends can thus best be seen as a work which builds upon, expands and systematizes that knowledge, as well as introducing the reader to issues (s)he had not yet considered.  Additionally, though one may disagree with Tchong on a few politically controversial points, it's undeniable that he's done an incredible degree of research on the issues he mentions in the book. For the most part, he just reports on the facts and figures he's found, and leaves it to the reader to make moral judgments, though he does try to make the reading a tad more entertaining by infusing a little wit here and there.

For those who want to get a stronger grasp on the significance of the main cultural and technological development the last couple decades, Ubertrends could hardly be superseded among relevant works seeking to satisfy that demand.

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Avid reader curious to always learn more about human nature and the world at large. Our capacity of reason allows us to explore these wonders, hence Pascal's assertion that "Man is obviously made to think. It is the whole of his dignity, his whole merit; and his whole duty is to think as he ought."

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About the author

Michael Tchong is a top-rated innovation speaker, adjunct professor at the University of San Francisco, trend forecaster and author of “Ubertrends — How Trends And Innovation Are Transforming Our Future.” He heads up incubator Ubercool Innovation and is the founder of four disruptive startups. view profile

Published on March 22, 2019

150000 words

Genre: Business & Management

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