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The Wicked Company


Must read 🏆

Absolute must-read for anyone pursuing success in business or wants to better understand the challenges of the modern, dynamic marketplace.

The Wicked Company is by far the most well-written and thought-provoking book I've read and reviewed for Reedsy as of yet. Kirsch explains excellently something I have long intuitively known but have had difficulty adequately putting words to - namely that although specialization plays a vital role in the division of labor, in our modern dynamic marketplace we also have to retain the ability to be generalists and to quickly learn and adapt to the changing environment if we want to stay on the front lines and exploit its full potential.

IT, technology, organizational structures, business plans, etc. are in their essence mere tools that firms may utilize to their advantage, and they can be more or less practical depending on the circumstances its users find themselves in, but what's most important of all is to have the mindset of success and continual growth. That mindset is well explained in classics like Think and Grow Rich by Napoleon Hill, Rich Dad Poor Dad by Robert Kiyosaki, The Secret by Rhonda Byrne, and others. And here in The Wicked Company, Marcus Kirsch shows us how we can apply that mindset to succeed in the current dynamic marketplace by having a reasonable balance between being generalists and specialists in terms of how we venture to improve our skill-sets.

The reason why it's so important to hold such a generalist and adaptable mindset, Kirsch emphasizes, is in order to have a chance in adequately tackling the dynamic problems that businesses are constantly confronted with in our modern economy - i.e. those that change after you've started working on it - what he terms "wicked problems", as contrasted with "tame" ones. With a static mindset and approach, one has hardly any chance at all of solving problems with a tendency to mutate after you've started solving it, so one must be able to frequently go back to the drawing board and understand it from many different perspectives while keeping a strong awareness of the fundamentals of the issues at hand.

If you want to obtain a competitive advantage in the modern dynamic marketplace, or just want to obtain a better understanding of it in general, then The Wicked Company is an indispensable guide to get started.

Reviewed by

Avid reader curious to always learn more about human nature and the world at large. Our capacity of reason allows us to explore these wonders, hence Pascal's assertion that "Man is obviously made to think. It is the whole of his dignity, his whole merit; and his whole duty is to think as he ought."


About the author

A Royal College of Art alumnus and MIT Media Lab Europe researcher, Marcus Kirsch has worked as a transformation, service design, and innovation specialist for over twenty years for a wide variety of organisations like Kraft, Nationwide, Nissan, Science Museum, P&G, Telekom Italia and many others. view profile

Published on December 15, 2019

Published by Koehler Books

50000 words

Genre: Business & Management

Reviewed by