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The Purpose Myth: Change the world, not your job


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Instead of finding life's fulfillment in a job title, The Purpose Myth shows readers how to make an impact outside of a 9-5 job.

Charlotte Cramer's book comes along at a critical junction in history, when so many people are out of work, hanging on to a job by a thread, or questioning if their chosen career really matters in the grand scheme of things. So instead of finding life's fulfillment in a job title, The Purpose Myth invites the reader to consider how to make a great impact outside of a 9-5 job.

In the book, Cramer recounts her own eye-opening journey of making a difference as a social entrepreneur helping provide essential items to homeless shelters. She did this on the nights and weekends, while using skills she picked up in her advertising roles. But instead of "selling people things they don’t need and can’t afford," she channeled her passion into helping people. The drive to grow what she calls her "Passion Project" came from "intrinsic motivation. This contrasts with working for a paycheck or trying to change job culture, she writes, which rewards and encourages simply doing what you're told.

After clearly defining the problem, it's the next section of the book is where The Purpose Myth really shines and provides clear direction for readers. Cramer cites a bevy of research and behavior science to provide a path to find and deliver on a Purpose Project. Cramer introduces fascinating concepts like "heuristic work,"  "social proof" and "self-signaling," and then explains how they apply in easy to understand terms. Along with the research, she guides readers through entrepreneurship strategies like creating Minimal Viable Product, KPIs and a Business Model Canvas.

Ultimately, Cramer provides both inspiration and actionable advice for readers who want to make a difference. A goal without action is just a delusion, she writes, and fortunately, Cramer lists the necessary resources to make Purpose Projects a reality. At a time of crisis when finding meaning is more important than ever, Cramer offers the tantalizing hope that purpose can be more than a myth.

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Tim Cigelske draws on his experience as a journalist writing about creative people from all walks of life, including farmer, children’s author, comic book artist and Pixar animator. His writing appears in Runner’s World, Adventure Cyclist and Onion AV Club. Ashton Kutcher called him a "clever punk."

A Note from Me to You

About the author

Charlotte Cramer works as a strategy consultant, speaker, writer, and award-winning social entrepreneur. She is also the author of The Purpose Myth: change the world, not your job. She lives between Los Angeles and Lisbon where you’ll find her plotting a new project, drinking coffee, or surfing. view profile

Published on January 05, 2021

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60000 words

Contains mild explicit content ⚠️

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Genre: Career Guides

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