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The Definitive Guide to TikTok Ads: How to Reach a Billion People in 10 Minutes

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As a businesswoman, this book actually made me reconsider jumping on the TikTok train.

When Perry Marshall and Dennis Yu stated how TikTok is gaining more users, more content creators, and more power each day, I absolutely believed them. There's not a day that I don't hear about TikTok through the news, friends, or straight from my children. My daughter learns what's hot in the music world because of what's trending on TikTok. I've heard the app can be addicting; I believe it. I have avoided the app, but I know not many others have. They say one video, and you'll be hooked. Again, I believe those opinions. 


Speaking of hooked, Perry Marshall and Dennis Yu discuss the ins and outs of TikTok, including the length of a video, how to reach the most viewers, editing your video—the list goes on. There's a lot of information in The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes. You won't be able to remember it all in one read—possibly not even a second, third, or fourth. 


I liked this book because the authors provided visuals for those needing further guidance. There are also links that assist you in setting up your business account, ads, and TikTok content creators who have figured out the secret sauce to a successful video. What shocked me the most was that the links to the successful TikTok creators went to ordinary people — like a doctor, lawyer, and accountant — rather than famous people. It made it seem possible that anyone, any business, can achieve success on the social platform. 


In addition to the vast degree of information, this book will give people at home hope they can make big bucks too. As a businesswoman, it actually made me reconsider jumping on the TikTok train. If I do leap, I know the perfect book to help me create my first 15-23 second long video and where to look for video inspiration. 

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Why This Is The Most Important Business Book You’ll Read This Year

About the author

Dennis Yu has spend a billion dollars on ads and argued with Mark Zuckerberg live on CNN. He is bringing together industry professionals to create digital marketing certifications that lead to real jobs. A former search engine engineer turned best-selling author. view profile

Published on May 15, 2022

30000 words

Genre: Business & Management

Reviewed by