Start with Why

"Start with Why" is a book written by Simon Sinek, a Motivational speaker and Leadership expert. The book explores the concept of the "Golden Circle", which is a model for understanding how great Leaders and Organizations inspire action.

According to Simon Sinek, most Organizations and individuals communicate from the outside in, starting with what they do and “How” they do it, and then ending with “Why” they do it. However, he argues that the most successful Leaders and

Organizations communicate from the inside out, starting with “Why” they do “What” they do, then “How” they do it, and finally “What” they do.

Simon Sinek believes that understanding and communicating the "Why" of an Organization or Individual is crucial to inspiring others to take action and become loyal followers. He uses examples from successful companies such as Apple Inc., Southwest Airlines, and the Wright Brothers to demonstrate his point.

In addition to discussing the importance of starting with “Why”,Simon Sinek also explores the concept of the "Limbic Brain", which is responsible for Emotions, Trust, and Decision-Making. He argues that people make decisions based on how they Feel, not just on Rational Analysis, and that Great Leaders tap into the “Limbic Brain” by communicating from the inside out.

'Start with Why' is how you explain your purpose and the reason you exist and behave as you do _Simon Sinek

Overall, "Start with Why"is a great and thought-provoking book that challenges Traditional Ideasabout Leadership and Communication. It encourages Individuals and Organizations to focus on their Purpose and Values, and to use those as the foundation for everything they do.

So it can be concluded that; “Start with Why” is Simon Sinek's mission to help others do work, which inspires them, and uses real-world examples of great Leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.