Selling the City: Marketing Approaches in Public Sector Urban Planning

Selling the city book authors are Gregory Ashworth (1941-2016) Officer of the Dutch Order of Oranje-Nassau. Holder of an Honorary Doctorate from the University of Brighton and Honorary Member of the Hungarian Geographical Society. Professor of Heritage Management at the University of Groningen published 20 books and 200 papers. Henk Voogd was a professor of Planning and Urban Geography at the University of Groningen (RUG) from 1985 to 2007. He died on March 8, 2007, at the age of 56. All those years he worked at the Faculty of Spatial Sciences of the University of Groningen, published 9 books and several papers.

The book can serve various audiences. Public sector planners and administrators could benefit from the case studies from around Europe applied with market planning. Planners in the private sector also could use the techniques provided in urban planning work. This publication serves the architects in terms of introducing the way cities are viewed by the public and the government side that affect their work whether it was an urban development or a building in any place in the city. As well as how the architects work to participate in building a city image and create a destination for inhabitants and visitors from other parts of the world. Investors and developers can understand the public sector's work for building a competitive city that attracts people from the region and the world that serves them in allocating their development and taking effective decisions. Marketing agencies will find it a good source of information about the difference in marketing a product and a city physical object. How they could align their marketing plan for a development or a building with the public sector plans for the city to get effective results in their marketing campaign. Researchers who want to start research about urban planning from the city image building perspective will benefit from the concepts in the book and the ones already applied in various locations in the world. Here a researcher could find the intervention and the connections between location theory and market planning serving his research in many subjects from the two fields.

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