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Personal Branding for Entrepreneurs


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A good book for someone who has no experience with marketing and needs an introduction.

Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business is a great book for those who need an introduction to personal branding and marketing with specific steps for success. This book is ideal for those who don't have much experience with social media or print branding/marketing as it provides an overview and focuses on branding for print materials and social media. For those who are interested in digital marketing, this book may not be the right fit as it mostly focuses on branding for print outlets.

The writing style is clear and easy to follow. My favorite chapter was #4 "Create Personal Branding" because it list specific steps to develop a creative and unique brand. The author offers plenty of advice about branding strategies such as how to use brochures, direct mail, logos, and billboards to establish your brand's presence. I enjoyed reading the advice for direct mail and brochures as those are tools I plan to use for my own business. I feel confident that I know what the purpose of those tools are and how to use them properly in the future.

My main critique of this book is that it doesn't offer enough information about establishing your brand in the digital space. It touches on social media and gives an overview of each platform, but I don't think that's enough. I feel I would have gained more from reading this if the author had explored how to establish your brand from a digital marketing perspective. Digital marketing will be important to any reader marketing to Millennials or Gen Z, so it seems too important to leave out.

Overall, I think this book could be great for someone who is interested in starting a business with no experience, for students who may be considering a marketing degree, or experienced entrepreneurs who need a refresher on the basics of branding or who are shifting their marketing to print outlets.

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What Does Entrepreneurship and Personal Branding Mean?

About the author

Leo Ye, author of Personal Branding, was born in Boston and has spent time living in NYC, Hong Kong and China. Ye has a BS degree from Northeastern University, where he majored in business management. His education qualifications and work experience has prepared him for writing non-fiction books. view profile

Published on December 14, 2019

Published by

20000 words

Genre: Business & Management

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