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Overcoming Awkward, An Introvert's Guide to Networking, Marketing and Sales

By m parkin

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Worth reading 😎

The author shows us how she transformed herself from a socially awkward person to a successful entrepreneur and networker.

Synopsis

Some people are excited by the idea of networking events, cold calling, and dazzling total strangers with their winsome smiles, intriguing conversation, and charming personality. But for introverts meeting and talking to new people is like watching a horror movie where they are the star!

​So what is an entrepreneur or sales professional to do if he or she happens to also be an introvert? In this groundbreaking work from a bonafide introvert master marketer, you will learn actionable strategies to create connections, build relationships, and establish loyal, repeat customers who are thrilled to refer you to everyone they know.

YOU WILL LEARN:
-EFFECTIVE SOCIAL MEDIA MARKETING

-HOW TO SOW SEEDS FOR ORGANIC GROWTH

-HOW TO WIN OVER ANGRY CLIENTS

-HOW TO EXPAND YOUR COMFORT ZONE

-THE VALUE OR EXPERT MENTORSHIP

​​And so much more! The is the definitive guide you have been waiting for! Gone is the advice to introverts to take on a persona that is light years away from who they really are. You will finally be free to just be you and will discover that you vibe really does attract your tribe.​

I picked up ‘Overcoming Awkward, An Introvert’s Guide to Networking, Marketing and Sales by Monica Parkin.


The book consists of 21 chapters. Chapter one really drew me in. Parkin was an oddball in school, a social misfit who found it difficult to make friends. She was introverted, socially awkward and struggled with ADHD. Today, however, she is a successful entrepreneur who owns several thriving businesses. She is a keynote speaker, a speaking coach and a podcast host. She has a lot of friends and enjoys getting to know people. So how did this happen?


In 2016, Parkin bought her home and had such a positive experience that she studied to become a mortgage broker herself and passed the exam after eleven months.


When Parkin finally realized that she would have to meet people and network, she was not ready for it since she's an introvert and experiences massive social anxiety. She felt she had bitten off more than she could chew. But since she had invested time and money in the course, she decided to give networking a shot. Her first networking event was a disaster and she vowed to retrain her brain so that she could be successful in this field.


On day one of her transformation, she responded positively to the check-out lady at the grocery store. And the lady gave her a tip about discounts.


She joined a Facebook group and decided to call up the mentors in the group. All of them told her to be “herself”. They emphasized the need to be authentic. Parkin wondered if it was okay for her to be authentic when she suffers from social anxiety. When she started posting about her hobbies and things that genuinely interested her, people started connecting with her. They reached out to her and wanted to work with her. Being herself helped her make a connection with people.


In the book, Parkin shares the dictionary definition of networking, which is “the exchange of information or services among individuals, groups or institutions specifically the cultivation of productive relationships for employment or business”.


“When I do go to a physical event, I don’t go to hand out my cards or talk about myself or pitch my business. I go with the intent of listening more than talking, asking questions and really engaging.”


“Connections and relationships are built when you listen, not when you talk,” she notes. I recommend this book to introverts and socially awkward people who need to network or make a sale.

Reviewed by

I'm a writer, blogger, editor and poet based in suburban Chennai, India. I devoured books as a child and in my teens. I was the girl who ate books. In my 20s and 30s I read sporadically. In my 40s, I've gone back to my first love - reading.

Synopsis

Some people are excited by the idea of networking events, cold calling, and dazzling total strangers with their winsome smiles, intriguing conversation, and charming personality. But for introverts meeting and talking to new people is like watching a horror movie where they are the star!

​So what is an entrepreneur or sales professional to do if he or she happens to also be an introvert? In this groundbreaking work from a bonafide introvert master marketer, you will learn actionable strategies to create connections, build relationships, and establish loyal, repeat customers who are thrilled to refer you to everyone they know.

YOU WILL LEARN:
-EFFECTIVE SOCIAL MEDIA MARKETING

-HOW TO SOW SEEDS FOR ORGANIC GROWTH

-HOW TO WIN OVER ANGRY CLIENTS

-HOW TO EXPAND YOUR COMFORT ZONE

-THE VALUE OR EXPERT MENTORSHIP

​​And so much more! The is the definitive guide you have been waiting for! Gone is the advice to introverts to take on a persona that is light years away from who they really are. You will finally be free to just be you and will discover that you vibe really does attract your tribe.​

CHAPTER 1 - STARTING OUT





“Be Yourself. Everybody else is already taken.”

~ Oscar Wilde


Have you ever wondered what you would say to your younger self if you could travel back in time and talk to them ? I do. There are so many things I would say to my younger self to prepare her for the future and give her all the advantages I now know that she would need. The problem is that I don’t know if I would even recognize her to introduce myself. The person I am today is so completely different that I don’t think I would know the old me even if I ran straight into her. And would the earlier version of me listen to the older, wiser, and more experienced version of me? Would she appreciate the heads up about all of the things that are to come? Or would she smirk and walk away, choosing to do whatever she wanted anyhow? 


It’s a great philosophical question. But it is also an important one because, just as there is a past you, there is a future you. And the future you is trying to share vast stores of knowledge with present you. How can you access that knowledge today to maximize your opportunities and build the life you are destined to live? The best way to access future knowledge is to borrow from the knowledge that is available all around you. 


Today, most people know me as a successful entrepreneur. I own several thriving businesses, I’m a keynote speaker, a speaking coach, and a podcast host. I am active in several industries and in my community, I have more friends than I can count, and I genuinely enjoy getting to know people.


What most people don’t know is that I was not always this person. In fact, I was not even remotely close. 


Growing up, I was the “odd kid” at school. I was introverted, socially awkward, and I struggled with ADHD. Back then if you were different, you had to learn to live with it or be crushed by a system that was not designed to cater to anyone outside the traditional norms.


When I struggled with focusing in class, I was told that I just had to “try harder” to sit still and “stop interrupting.” When I struggled socially or found it difficult to not interrupt the teacher, I was banished from the classroom. I spent most of my time either standing out in the hallway for being disruptive in class or sitting alone reading a book because I didn’t know how to make friends. Gym class was filled with potential issues like the choosing of teams for sports because I was always one of the last ones picked or, if I was picking, I wasn’t brave enough to speak up and choose in case I made the wrong choice.


My school years represented a pretty isolating time during which I spent most of my days with imaginary friends I found on the pages of books. When I tore myself away from the wonderful escape books provided, I was forced back into the “real world” where I had to wonder what was wrong with me and why I couldn’t just make friends or join a conversation with ease like other people did.


I tried several tactics to address my anemic social circle. I would get new hairstyles or ask my mom to take me shopping for new clothes, thinking that if I could just look a certain way and fit in that I could pass as “normal,” but the differences between myself and everyone else. I always stuck out no matter how I changed my outward appearance. That’s because those differences were far more than skin deep. 


I felt socially isolated and my primary friendships were with adults or imaginary friends. I had no idea that someday I would experience a level of success and joy and abundance and connection beyond my wildest dreams. Not only that but the things about me that made me different would one day become my most valuable commodities.


So how did the transformation take place? How did a shy, socially awkward introvert like me turn into a master relationship builder? And are the lessons I learned available to everyone else? Even you? Well, the answer is that you can evolve. You can do it without trying to be someone you are not. That’s right. You can be authentically you while maximizing all of the unique qualities you alone possess. I am going to share with you exactly how.

First, let me give a bit more history and context. 


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About the author

Monica Parkin is a licensed mortgage broker and successful serial entrepreneur. She is an award-winning international speaker and the host of the “Juggling without Balls” Podcast at www.jugglingwithoutballs.ca She lives on a small farm with an assortment of furry creatures. view profile

Published on November 12, 2021

50000 words

Genre:Business & Management

Reviewed by