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Marketing Launchpad: The ultimate, no-fluff marketing book for women in business

By Racquel Collard

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Saifullah Shaikh Muhammad Ameen

Reviewed on Apr 26, 2023

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"Marketing Launchpad is a must-read for women in business. Christina Nicholson's no-fluff guide offers practical marketing tips for success.

Synopsis

Are you tired of throwing money at marketing that doesn’t work? Or are you confused about where to start with your marketing?

Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing.

Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.

In this ‘no-fluff’ book you’ll discover how to:

• Create your own, unique Marketing Launchpad and uniquely ‘you’ Strategic Plan
• Gain greater clarity of your niche, your offer, and your messaging
• Attract your ideal client through strategic content without coming across as pushy or “salesy”
• Stop wasting money and energy on marketing that doesn’t work so you can spend more time doing what you love

Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map out your marketing strategy for every woman in business. Take your business to where you want it to be. Your way.

Marketing Launchpad is the book every woman in business should have on her shelf.

For any female entrepreneur trying to grow her company, Marketing Launchpad: The Ultimate, No-Fluff Marketing Book for Women in Business is must-read. This book offers helpful advice and tactics for women entrepreneurs looking to expand their enterprises in a cutthroat industry, written by seasoned marketer and business coach Erika Sheffer.


Marketing Launchpad differs from other marketing books in that it emphasizes the particular difficulties faced by women entrepreneurs. Erika Sheffer discusses her own experiences and provides advice on how women can achieve in their fields despite typical challenges like imposter syndrome and the gender wage gap.


Five sections that each discuss a distinct topic of marketing make up the book. Erika Sheffer offers a detailed manual for women wishing to build a solid marketing foundation for their businesses, covering everything from branding and messaging to social media and email marketing.


Erika's talk of the significance of developing a brand that resonates with your target audience is one of the book's notable sections. She shows how to pinpoint your ideal client and modify your messaging to meet their particular requirements. She also offers helpful advice on how to build a brand that is true to itself and constant across all channels.

Erika's emphasis on the need of storytelling in marketing is another beneficial component of Marketing Launchpad. She demonstrates how relating to your audience emotionally and sharing a personal narrative may help you win your customers' trust and loyalty. She also offers advice on how to create gripping tales and incorporate them into your marketing plan.


The straightforward style of this book is what I value most. Erika Sheffer gets to the point and offers suggestions that readers may use right now. In order to help with the marketing process, she also includes useful worksheets and templates throughout the book.

In conclusion, Marketing Launchpad: The Ultimate, No-Fluff Marketing Book for Women in Business is an important tool for female business owners who want to develop their marketing expertise and expand their enterprises. This book is a must-read for any woman in business because of Erika Sheffer's accessible writing style and helpful suggestions.





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