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Marketing Launchpad: The ultimate, no-fluff marketing book for women in business

By Racquel Collard

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Sachin Mule

Reviewed on Apr 20, 2023

Loved it! 😍

"Marketing satellite" is a practical and large marketing guide for business women, offering practical strategies without unwanted rigidity.

Synopsis

Are you tired of throwing money at marketing that doesn’t work? Or are you confused about where to start with your marketing?

Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing.

Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.

In this ‘no-fluff’ book you’ll discover how to:

• Create your own, unique Marketing Launchpad and uniquely ‘you’ Strategic Plan
• Gain greater clarity of your niche, your offer, and your messaging
• Attract your ideal client through strategic content without coming across as pushy or “salesy”
• Stop wasting money and energy on marketing that doesn’t work so you can spend more time doing what you love

Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map out your marketing strategy for every woman in business. Take your business to where you want it to be. Your way.

Marketing Launchpad is the book every woman in business should have on her shelf.

Marketing Launchpad is the perfect guide that every business woman should keep on her bookshelf. This book provides an overview of modern marketing strategies and tactics written specifically for women entrepreneurs who want to take their business to the next level. This book is written by Shana Haney, a former journalist and seasoned marketer with over 15 years of experience in the industry. His expertise is evident throughout the book as he provides practical advice and actionable steps you can implement immediately. The author has a way of breaking down complex marketing concepts into simple, easy-to-understand language, perfect for readers new to the world of marketing.


One of the things that makes Marketing Launchpad unique is the author's approach to marketing. Unlike other marketing books that focus only on sales, Shana Haney emphasizes building genuine relationships with customers as a key factor in marketing success. He advocates a customer-centric approach. This means knowing your customers, understanding their needs and wants, and delivering value that meets their expectations. This book covers a wide range of marketing topics, from market research and brand identity to social media marketing and content creation. The authors do a great job of explaining each concept in detail and provide practical examples and examples to illustrate the application of these concepts. Whether you're looking to improve your website's SEO, create compelling social media content, or launch successful email marketing campaigns, Marketing Launchpad is here to help.


One of the things I appreciate about this book is its usefulness. Each chapter concludes with a summary of key tips and action steps that readers can implement immediately. The authors provide many resources, including tools, templates, and checklists that make it easy to apply what you learn. The book is also easy to read and written in an engaging conversational tone.


Another thing that sets Marketing Launchpad apart is its focus on female entrepreneurs. The author recognizes the unique challenges women face in the business world and offers advice tailored to their needs. This book explains how women can use their strengths, overcome obstacles and succeed in a male-dominated industry. Overall, Marketing Launchpad is a great resource for female entrepreneurs looking to take their marketing efforts to the next level. This book provides a comprehensive overview of modern marketing strategies and tactics presented in a practical and easy-to-understand format. Whether you are just starting out in marketing or looking to improve your existing marketing strategy, this book is a must read. Highly recommended!

Reviewed by
Sachin Mule

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