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Marketing Launchpad: The ultimate, no-fluff marketing book for women in business

By Racquel Collard

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muhammad salman

Reviewed on Apr 12, 2023

Must read 🏆

A must-read for women in business, "Marketing Launchpad" by Racquel Collard offers practical, no-nonsense marketing strategies.

Synopsis

Are you tired of throwing money at marketing that doesn’t work? Or are you confused about where to start with your marketing?

Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing.

Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.

In this ‘no-fluff’ book you’ll discover how to:

• Create your own, unique Marketing Launchpad and uniquely ‘you’ Strategic Plan
• Gain greater clarity of your niche, your offer, and your messaging
• Attract your ideal client through strategic content without coming across as pushy or “salesy”
• Stop wasting money and energy on marketing that doesn’t work so you can spend more time doing what you love

Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map out your marketing strategy for every woman in business. Take your business to where you want it to be. Your way.

Marketing Launchpad is the book every woman in business should have on her shelf.

Racquel Collard's Marketing Launchpad: The Definitive, No-Fluff Marketing Guide for Women in Business is a thorough handbook for female entrepreneurs who want to master marketing for their enterprises. The book covers every facet of marketing, from developing a brand to finding target customers and implementing effective campaigns.


Collard's writing style is one of the most appealing aspects of Marketing Launchpad. She writes in a conversational and approachable tone that makes the subject simple to grasp and apply. She also illustrates principles using real-world examples and case studies, making the book feel practical and relevant.

There are eight chapters in the book, each of which addresses a distinct subject. Setting the stage, the first chapter discusses the significance of branding and marketing for businesses. Collard then discusses how to build a brand, including how to pick a name, design a logo, and develop a distinctive brand voice.


Collard dives deeply into the subject of target audiences in the second chapter. She offers helpful suggestions on how to find and connect with ideal clients, including how to develop consumer personas and carry out market research. For entrepreneurs that are just starting out and need to expand their consumer base, this chapter is especially helpful.


The third chapter is dedicated to developing a marketing strategy. Collard offers a step-by-step manual for creating a thorough plan that is in line with corporate goals. She discusses all the essential components of a marketing strategy, such as goal setting, selecting strategies, and gauging success.


Marketing Launchpad by Racquel Collard covers all essential aspects of marketing for female entrepreneurs. The book is practical and easy to read, with real-world examples and case studies. The chapters cover topics such as branding, target audiences, marketing planning, and specific marketing strategies. The sixth chapter on advertising is particularly noteworthy, providing an excellent overview of various advertising channels and how to create effective ads and measure their success.


Overall, Marketing Launchpad is a fantastic resource for female businesses wishing to hone their marketing abilities. The book is useful, easy to read, and covers all of the important components of marketing. This book gives the information and skills you need to succeed whether you are just starting out or looking to take your marketing efforts to the next level.


Reviewed by

I'm an industrial engineer with a love for reading, seeking to become a Reedsy Discover reviewer. Committed to delivering insightful reviews of all genres, I hope to connect readers and authors through the power of literature.

1 Comment

Racquel CollardThanks for kind and insightful review @muhammad salman
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almost 2 years ago