“The more lives you affect in an entity you control, in scale and magnitude, the richer you will become.” MJ Demarco in Millionaire Fastlane
The Law of Attraction & Effection is an innovative and life-changing new wealth generation, productivity improvement and personal growth strategy that harnesses the power of the Law of Attraction and amplifies entrepreneurs’ and small business owners’ incomes and outputs tremendously by infusing Law of Effection principles, which have been used to build billion-dollar tech companies like Apple, Google, and Facebook / Meta.
Author and high-profile digital entrepreneur Vinod Reghunathan draws on over 20 years of experience teaching law of attraction principles and wealth management skills as a consultant, and advanced study of Law of Effection and personal investment strategies to offer you a lethal combination of business model generation, market scale magnification and powerful positivity and self-confidence practices that can be employed to yield eye-opening results by any individual or business, anywhere in the world.
The Law of Attraction & Effection is a time-tested, real-world success mindset that anybody can use to overcome procrastination, self-doubt and low self-esteem, and start building the life that you have always wanted.
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Vinod Reghunathan's self-help guide, LAW OF ATTRACTION & EFFECTION: The Secret Ingredient to Wealth Creation is a book of two halves. In the first half, Reghunathan covers the basic principles of business growth, including leveraging scale and impact. He refers to this as the Law of Effection. The writing here is economically-minded; it makes strong statements, backed-up with real world case studies of large industries who have leveraged some of the principles to great effect. The second half is more spiritual, focusing on The Law of Attraction. The Law of Attraction is a broad philosophic principle founded on the manta that positive thoughts breeds positive actions. Guidance in this part of the book include how to ask the universe for guidance and the art of practising gratitude to others. Case studies focus on individual personalities from popular culture.
Before going much further I am going to tackle the elephant in the room. The word "effection" is not in the English dictionary. When I entered "Law of Effection" into a generic search engine the results were limited to say the least; after three webpages from non-reputable sources I'm directed to the Law of Effect, a concept that bears no relation to Economics. Without supporting clarification, Reghunathan's choice of title seems clumsy and would put off a lot of perspective readers.
Perhaps unsurprisingly for a book covering the disciplines of Economics and Philosophy, the two halves of LAW OF ATTRACTION & EFFECTION are very contrasting. While the first section offers practical advise on maximising potential, profit and growth, the second half advises the reader on positivity and gratitude. According to Reghunathan, it is only through application of both elements that the reader can obtain financial success, however the fundamental differences between the two halves of the book mean the pairing does not quite marry up.
Each half of Reghunathan's self-help guide is well-written and the content engaging, but combined the book suffers from being overly broad in outlook. The two-for-the-price-of-one approach did not work for me; I would have rather read two books.
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