I should have read this book sooner! That’s one of the first things I had in mind as I read Ricardo Fayet’s “How to Market a Book: Overperform in a Crowded Market”. This is a reference material that could save authors both time and money in trying to search for the best ways to market one’s book. For independent authors, this is a must-have guide that’s brimming with information and practical advice coming from years of expertise and experience.

Just when I thought I’ve tried it all, here comes a book that seems to be telling me not to give up yet. Indeed, after reading it, I have highlighted several ways I could look into to keep on trying. It’s as though I have discovered a well of knowledge that could assist me each time I want to improve my book sales.

I can attest to some of the tips given in the book. I have tried them previously and they worked for me. Now I can’t wait to try some more hoping I could finally achieve the breakthrough I’ve been longing for.

This book gave me hope. In big and little ways, it is educational and inspiring. Whether one is a fiction or a non-fiction writer, one can benefit from the basics as well as the more detailed steps one could take to increase book sales.

Written in an easy-to-follow narrative, the tone used here is both professional and personal, informative yet not without a wholesome sense of humor. The examples given were clear and easy to remember. The logic behind each piece of advice is well-founded and backed up by reliable sources.

This book is right on track in pointing to one of the main concerns troubling writers, that the market for books is already saturated. After reading it, however, one could have a new perspective so that one could finally see how it is still possible to sell one’s books despite the crowded market.

In the end, it’s not what has already been achieved by other writers, it’s what one could still do.

This is more than a marketing guide, it’s a self-help and inspirational book that can make a big difference in a writer’s life. I can’t help but remember the same impact Malcolm Gladwell’s book “The Tipping Point” has impressed upon me.

In that perspective, I’d like to end my review with one of my favorite quotes in Malcolm’s book: “Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.”