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Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies

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Loved it! 😍

At forty thousand feet, it raises important issues about tech disruption, and should spur dialogue beyond big tech in shaping the future

The book's premise that business as usual is no longer is well supported. In addition to the high-level overview of the drivers of the 4th Industrial Revolution, the author substantiates the notion that 'what used to work no longer works' not just in business, but it 'affects you because it affects everything.' The issues raised such as Kurzweil's prediction that Singularity will be achieved by 2045 when human intelligence and machine intelligence merge and The Law of accelerating returns because technology is exponential rather than consistent are as much ethical issues as they are technological. And, the book, The Fourth Industrial Revolution, on 'blurring physical, digital, and biological spheres -indicates nothing less than a transformation of humankind'. 

If one doubts the level of impact or acceleration in pace:


50% of S&P companies have disappeared in the last 40 years, AI and Quantum - race with China in on, and Clean meat - that which is produced in laboratories is projected to replace the killing of animals entirely.


While health monitoring devices are widely accepted, the future of connected minds is the next frontier.  Executives focusing on human behavioral changes as major fundamental shifts -Brain programming, Investing in Imagination, and Exponential Technology, not capital is the new lever for value creation. However, as the book cites, HBR: The Big Idea - The New M&A Playbook there is a 70-90% failure rate on acquisitions; They almost never match the growth trajectory and are incorrectly matched to the strategic purpose. Second, they bought the wrong target, acquired it the wrong way.


It suggests a lack of foresight and patience for that which leaders should be more patient about - investing in training, accurate assessment of the maturity of the organization, and/or hard to develop skills and education. The impatience should be directed towards the status quo, over-reliance on previous ways of doing things (eeking out more from yesterday's revenue streams), and the old 'wash, rinse, repeat' mentality instead of re-imagining new possibilities.


The solutions the book points to are leadership issues when it comes to the adoption of innovative technologies, retention, and success: 'The key to the magic kingdom is to manage the expectations of both sides before the final terms' and developing a 'system for managing the inevitable,' which in many cases is obsolescence. Other salient advice in gaining a competitive edge is around two key factors: delivering the customer experience and controlling the technology. An interesting delineation is made, however in regards to a hands-off approach to transformation, which is not to be confused with a do-nothing one. It may be the opposite in the enablement of advanced innovation in making what was once impossible due to geographic, time, and/or financial constraints more feasible, accessible, and scalable.

At it's forty thousand foot level, the book raises important issues about technological disruption that should spur dialogue beyond big tech firms in shaping the future.


Reviewed by

Author. Award-Winning Digital Curator and Social Entrepreneur. Obsessed with the intersection of innovation, arts, and culture. Relentless learner Always exploring - nearby trails or global treks. Grateful for my pup's constant prodding - forces me away from the computer screen.

“Business as Usual” No Longer Works

About the author

Paul is a leading author and expert on technology, innovation and acquisitions. His book, Go Tech or Go Extinct: How Acquiring Tech Disruptors is the Key to Survival and Growth for Established Companies, has been listed by Forbes magazine as a primary source on technology and innovation strategy. view profile

Published on September 01, 2019

Published by Berkeley Street Press

100000 words

Genre: Business & Management

Reviewed by